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Marketing guides to help you create the most effective campaigns.

A collection of our best free downloads, guides, and best practice articles to help you run the most successful referral program possible.

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Launch your giveaway using these giveaway resources.
Guides

Browse the latest guides

10 chapters

Copywriting for Conversions

Learn how to write copy that converts visitors to leads and sales with our comprehensive guide.

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  1. Introduction
  2. Getting Started
  3. Audience Research
  4. Developing a Brand Voice
  5. Landing Pages
  6. Product Sales Pages
  7. Inspirational Examples
  8. Giveaway Copywriting
  9. AI Prompts
  10. Tools & Resources
13 chapters

Startup Validation

Learn how to validate your newest idea by starting small and building an audience of potential customers.

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  1. Introduction
  2. Friends & Family
  3. Startup Landing Pages
  4. Validation Metrics
  5. Market Research
  6. Facebook Ads
  7. Google Ads
  8. Online Communities
  9. MVPs vs Mockups
  10. Driving Pre-Sales
  11. Going for Launch
  12. 30 Day Validation Plan
  13. Validation Videos
7 chapters

Landing Page Design

Practical advice for non-designers to create higher converting landing pages.

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  1. Introduction
  2. Design Requirements
  3. Fonts & Colors
  4. Images
  5. Contest Design
  6. Common Mistakes
  7. Design Resources
12 chapters

Legal Giveaway Best Practices

Do your eyes glaze over on legal documents? Painlessly run a legal giveaway with our best practices!

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  1. Introduction
  2. Making Giveaways Fun & Legal!
  3. Types of Legal Giveaways
  4. Important Terms
  5. Social Media Rules for Giveaways
  6. Best Practices in the US
  7. Best Practices by State
  8. Best Practices in the UK
  9. Best Practices in the EU
  10. Best Practices in Australia
  11. Best Practices in Canada
  12. Tools & Resources
8 chapters

Building a Waitlist

Unlock the secrets to a successful prelaunch with our comprehensive guide on creating a viral waitlist.

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  1. Introduction
  2. What is a Product Launch?
  3. Duplicating the Robinhood Launch
  4. Waitlist Reporting
  5. Waitlist Emails
  6. Promoting Your Waitlist
  7. Guide to Startup Marketing
  8. Waitlist Strategies
10 chapters

Referral Programs

Create a word of mouth revolution for your business by creating a successful referral program.

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  1. Introduction
  2. What is a Referral Program?
  3. What is a Referral Code?
  4. What is a Referral Link?
  5. 12 Referral Program Examples
  6. Build a Refer a Friend Campaign
  7. Copy Harry's Razor Referral Program
  8. Stopping Fraud
  9. Shopify Referral Program
  10. Best Practices for Referral Programs
21 chapters

Running Viral Giveaways

Regular viral giveways are a great way to engage your email list, generate referrals, and build buzz around your brand! Learn how.

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  1. Introduction
  2. What is a Giveaway?
  3. Viral Giveaways?
  4. Giveaway Platforms
  5. 10 Minute Giveaway
  6. Giveaway Checklist
  7. Giveaway Actions
  8. 11 Giveaway Ideas
  9. Giveaway Emails
  10. Reducing Fraud
  11. Marketing Giveaways
  12. Six Giveaway Ideas
  13. Sweepstakes Sites
  14. 50 Prize Ideas
  15. Social Media Giveaways
  16. Gift Card Giveaways
  17. Online Store Giveaways
  18. NFT Giveaways
  19. Holiday Giveaways
  20. Ending Your Giveaway
  21. More Giveaway Resources
Traffic

Generating Traffic - The Final Key to Success

"If you build it they will come" is the greatest lie on the internet!

Tutorials

Step by Step Guides

Get started making your giveaway a success today with these helpful tutorials!

Best practices

More Best Practices

Increase Your Conversion by Following Best Practices!

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