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Email Opt-In

Grow your list between giveaways

Giveaways spike your list. An always-on opt-in keeps it climbing. KickoffLabs hosts the signup page, drops popups and embeds on your site, and delivers a lead magnet — a download, coupon, or guide — the instant someone joins.

No credit card required to get started.
Email opt-in lead magnet campaign
Quick answer

What is an email opt-in campaign?

It's a lead-magnet offer that trades something valuable — a download, coupon, or guide — for a visitor's email address. KickoffLabs hosts the signup page, delivers the reward automatically on subscribe, adds built-in social sharing, and syncs every new lead to your email tool.

From visitor to subscriber, in three steps

Set the offer once and let it collect leads around the clock.

1. Offer the lead magnet

Promise a download, coupon, or guide worth an email address — on a page, popup, or embedded form.

2. Capture the opt-in

KickoffLabs collects the email, filters out bots and disposable addresses, and confirms the subscriber.

3. Deliver instantly

The reward is sent the moment someone joins, and the new lead syncs straight to your email list.

Keep your list growing without lifting a finger

Publish without code

Launch a hosted opt-in page, add a popup, or drop an embed on any page of your site.

Deliver the reward on signup

Hand over a download, coupon code, or guide the instant someone subscribes — no manual follow-up.

Turn on social sharing

Every campaign includes built-in sharing, so useful lead magnets spread without gamifying anything.

Sync to your email tool

Push new subscribers straight to Mailchimp, ActiveCampaign, Kit, and more via integrations.

Gamify when you're ready

Add referrals or reward levels to turn a simple opt-in into a growth loop.

Two-sided email opt-in signup and reward page

Email opt-in variations

Mix and match features to gamify your lead-magnet campaign.

Newsletter referral

Newsletter referral

Give subscribers a share link and reward them for bringing in qualified friends.

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Sweepstakes

Sweepstakes

Add enter-to-win mechanics with bonus entries to spike signups fast.

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Valentina Lin

What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.

Valentina Lin — Marketing Director, Longham

How can you run a KickoffLabs campaign?

We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.

Example of an embedded campaign
Embed widgets

A simple embedded form or a whole campaign on your site.

Learn more
Example popup campaign
Popup box

Customize a popup template; open with a link or on a timer.

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AnyForm script on your own HTML
Existing form connections

Use your site's form builder and make it viral after signup.

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Hosted landing page campaign
Separate landing pages

Build in our editor, use our hosting, run on your domain.

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Everything a lead-magnet campaign needs, built in

Just a sample of what you get with KickoffLabs — on every plan.

Reward emails

Automatic emails at signup and at every reward milestone.

Coupon distribution

Unique discount codes delivered on entry or at reward levels.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

Reporting

Conversion, action, and referral effectiveness reports — no extra scripts.

SMS verification

Collect verified phone numbers to make sure leads are real.

Smart A/B testing

Test pages without losing conversions to a bad variation.

Our customers have collected over 100 million leads

Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Build an email opt-in campaign that delivers a lead magnet and syncs to the tools you already use.

Start Free — No CC Required