The first and only way to...

Setup a viral waitlist for your next product launch with AI in minutes.

Build buzz around your launch by encouraging leads to move up in line as they refer friends, share, and grow your audience without breaking your marketing budget.

Just describe your product and you'll get a draft campaign including: customized copy, emails, legal text, and everything required for an amazing launch.

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No credit card required to get started.

Landing Page: Robinhood Inspired Waitlist Capture Page

Why run a Viral Product Launch Waitlist?

With a viral launch everyone gets a personal share link, we track referrals and social actions for you, and members move up in line when their friends join and get engaged!

Grow your Email & Social Audience

Leads can receive early access or discounts when they sign up for your waitlist. A good waitlist means you won't launch to crickets and is critical to app, kickstarter, store, or product launches.

Create Online Engagement

You can choose contest actions that give leads a chance to interact with your brand and move up the waitlist. Encourage them to refer friends to your contest, add their phone number, share posts, and more!

Test Ideas and Marketing Messages

Setup a campaign as soon as you have an idea to see if you can get conversions. If your leads also share with friends and get engaged after the signup then you've got a real winner!

Boost Launch Sales

Between 5-10% of leads captured in a product launch convert to customers during the launch phase. Email special offers to contest participants and add retargeting to expand the reach of your advertising campaigns for launch.

The Simplest Waitlist

You can run one as soon as you have your new launch in the works. You could be live in minutes using one of our easy-to-use templates.

Fintech example waitlist campaign.

A Personalized Waitlist for You in Minutes

The AI will draft a campaign for you including fully customized landing page, embed, pop-up, emails, legal text, referral tracking, and everything required for an amazing launch.

Use our hosted landing pages to run viral campaigns.

Landing Pages

Drafted by AI and refined by you in our simple editor and published to your domain.

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Example Kickofflabs waitlist popups on your site.

Popup Box

Customized for your brand using our popup template and added to your site simply.

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Example of an embedded waitlist.

Embedded On your Site

Use a simple campaign box or embed whole KickoffLabs pages on your site.

Build your HTML or use another service with our AnyForm script.

Any Non KickoffLabs Page

Use another page builder or custom HTML with our AnyForm script or API.

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Why use a KickoffLabs Waitlist?

Startups, small businesses, and marketing teams from fortune 100 companies have all run successful waitlists to build buzz using KickoffLabs!

See the customer showcase

Big Product Launches

Create a pre-launch campaign that captures leads and generates buzz.

Startup Validation

Test that you can generate leads and influencers before building something without customers.

Manage Limited Access

Prioritize limited product access from a waitlist where people compete to move up in line.

Find VIPs & Influencers

You'll see who's engaged early, with sharing, that you should segment into a VIP group.

Event Promotion

Setup a viral campaigns for pre-sales and early access to tickets.

Crowdfunding Pre-Launch

Kickstarter and indigogo campaigns earn millions after a viral KickoffLabs promotion.

Waitlist Variations

Mix and match features to create these other common waitlist variations.

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See More Templates

Waitlist with a Sweepstakes

Add launch prizes to your waitlist with enter to win mechanics & bonus entries as people move up.

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Waitlist with a leaderboard

A waitlist where the people at the top get special rewards.

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See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.

Valentina Lin
Marketing Director


We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.

Jake Elliot Hook

Great Little Places

I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

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Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

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Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

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Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

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Show people where they stand by adding a leaderboard to your giveaway.

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Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

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Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

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SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

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Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

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We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

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Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?