100 million leads grown.
What's your number?
Waitlists, giveaways, viral campaigns — describe what you're launching and we'll build it. Landing page, referral mechanics, email sequence. Most teams are live in 20 minutes.
Trusted by teams building the next big thing:
- Microsoft
- Blue Apron
- WebSummit
- Glowforge
- Coinbase
- Prudential
- Noorkids
- SOLO Eyewear
Pick a campaign type. We handle the rest.
Built for your brand. Based on proven templates. Drafted in minutes. No coding required.
Bonus Entry Giveaways
A giveaway drawing where participant odds improve as they earn points.
Pre-launch Waitlists
Leads move up a launch waiting list by telling friends and taking actions!
Milestone Reward Programs
Participants unlock rewards as they earn points through referrals, purchases, and actions.
Email Opt-in Bribes
Deliver a simple instant download or coupon in exchange for someone joining your email list.
Leaderboard Giveaways
Participants move up the leaderboard as they earn points by referring friends or taking other social actions.
How can you run a KickoffLabs campaign?
Your call. Run it as an embedded widget, a popup, or connect it to a form you already have.
Embed Widgets
Drop an embedded form or a full KickoffLabs campaign onto your site. One snippet of code.
Existing Form Connections
Use your sites form builder and make it a viral form after signup.
Separate Landing Pages
Build pages in our drag-and-drop editor, host them with us, and point your own domain.
Not just an opt in form. Viral campaigns to grow your email list and social audience.
Double conversion rates by adding referral mechanics to your site!
Sharing Made Easy for Leads and Trackable for You
Automatically generate unique links for every lead and get reports that show you who referred who.
Personalized Greetings
Create a personal greeting on your site for visitors from their own friends to dramatically boost your conversion rates!
Unlockable Rewards
Set specific reward goals for leads to meet that unlock rewards that can be delivered automatically via email.
Identify influencers and see who referred who
Track referral progress and get detailed reports on viral sharing including who referred who, top influencers, and how many leads are coming from sharing!
Pick Giveaway Winners Weighted by Score
Run contests with ease using KickofLabs Pick a Winner feature. Select a winner at complete random or weigh the contest results!
Advanced Fraud Protection
Prevent bad email addresses and fake referrals from mucking up your list. We've got some tools to help with that.
Set and Forget A/B Testing
Start an A/B test and we'll automatically optimize your campaign to make sure you get the best conversion rate without checking daily.
Smart Emails That Drive Engagement
Send emails after your customers sign up, when they reach key sharing thresholds and stay up-to-date with lead notification emails.
Customizable Scoring and Actions
Taylor engagement and scoring to match your audience growth goals with over 60 built in actions and custom lead tagging.
Works with Mailchimp, Klaviyo, HubSpot, Zapier, and 50+ more.
Probably already works with yours. Push new leads directly to your email provider and turn your website into a referral engine.
Klaviyo
Mailchimp
ActiveCampaign
Brevo
Webflow
Wix
Squarespace
Weebly
And many more...
Who uses KickoffLabs?
Startups validating ideas. Marketing teams at Fortune 500s running Super Bowl campaigns. Crowdfunders raising millions. If you need an audience, you're in the right place.
Product Launches
You have something new. Build an audience before you ship. Launch to a crowd, not crickets.
Viral Contests
Prizes + referral mechanics = your list doubles. That math works every time.
Waitlist Management
People compete to move up in line. Every share bumps them higher. You grow while they hustle.
Newsletter Growth
Turn your readers into recruiters. One referral link. Exponential growth.
Event Promoters
Pre-sales and early access campaigns that fill seats before you even announce the lineup.
Crowdfunding
Kickstarter and Indiegogo campaigns earn millions after a KickoffLabs pre-launch. Yours can too.
0
Leads Collected
Over 100 million new leads captured for our customers. That number grows every day.
0
Actions Taken
Shares, referrals, contest entries. Every action is a brand touchpoint.
0
Viral Boost
Half of all leads come from viral sharing. You pay for one signup, you get two.
0
More Likely
Referred leads are 43% more likely to convert. Word of mouth wins.
Real results. Real people. No stock photos.
We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.
Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.
I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.
So you could probably have a pretty good looking giveaway landing page with incentive mechanisms done in, I don't know, half an hour with KickoffLabs. To me, that's kind of a no brainer.
Hey, I want to make a landing page for my contest and I don't want to go through the process of developing it all on my own, which may take a lot of bandwidth, KickoffLabs makes it really easy to set it up.
12+ years. Thousands of campaigns. Still shipping fast.
Everything else you need to win
Professional Onboarding
Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions
Done For You Campaigns
Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.
Agency Account Support
Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.
Campaigns that Scale
We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.
Platform APIs and Script Library
Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.
Coupon Code Distribution
Upload a set of unique coupon codes we can distribute on entry or at set reward levels.
Instant Signup Links
Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.
Contest Actions
Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.
Giveaway Rules Template
We've included a template that covers our campaign types out of the box. Edit it to match your rules in minutes.
Reward Level Milestones
Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.
Reporting
Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.
Post Signup Questions
Contest actions where leads add their phone number or answer quick questions after signing up.
Custom Domains
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.
Form Builder
Customize the entry form to collect name, phone number, address, or any custom field you want.
Referral Tracking That Works
Every signup gets a unique link. They share it, you see exactly who referred who. That's the whole system. Learn more.
Purchase Rewards
Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.
Landing Page Builder
Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.
Leaderboards
Show people where they stand by adding a leaderboard to your giveaway. Learn more.
Pick a Winner
Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.
Emails
Send emails after sign up or when they reach key activity thresholds to increase engagement.
Fraud Protection
Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.
Team Accounts
Easily collaborate with team members on campaigns by inviting them to your account. Learn more.
Smart A/B Testing
Test landing pages for your contest without losing conversions to a bad variation!
SMS Verification
Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.
Custom CSS & HTML
Have your own designer? Add CSS to our pages or use custom HTML pages with our AnyForm script. Drop it in, done.
Lead Tagging
Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.
Countdown
A countdown for your campaign used on landing pages and your contest box.
Integrations Built In
Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.
Your audience is out there. Go get them.
Build your first campaign in under 20 minutes. No credit card. No design degree required.
Build your first campaign free → Get a Demo