KickoffLabs On Growth

Always be learning as we share our own stories and interviews with successful startups and marketing experts.

How to Use Giveaways to Promote Tourism with a Small Budget

In this video, Anna Fraiberg discusses how the Bay of Quinte Regional Marketing Board leverages giveaways to increase tourism and how these strategies have shaped the growth of their brand and the businesses in their region. You'll hear about different types of marketing campaigns, from big prize giveaways to weekly promotions, and how each is targeted to a specific audience.

File under: giveaway

How to collect over 20,000 leads with good personas, referrals, and some free Santana Snacks

Join us as we talk to Victor Macias, the entrepreneurial spirit behind Santana Snacks and how they've collected over 20,000 leads so far. Victor shares the secrets about how they built a commanding prelaunch brand, manipulated Facebook ads to achieve a phenomenal CPC of just 30 cents, and established a reward system that powerfully encouraged viral growth using KickoffLabs even before they had a product!

File under: waitlist - Milestone Rewards

Product Testing, Building a Community, and Growing Socials Through a Waitlist With Maven Pet

Maven Pet launched a waitlist campaign for their unique AI pet vet tech. Starting with a growing community, early adopters/ product testers, and a passion for helping pets live a better life- Maven Pet was able to grow exponentially before its official launch with KickoffLabs. Learn how product testing through a waitlist can lead to a wildly successful launch and the brand awareness you're looking for.

File under: waitlist

Preparing for Holiday Contests- Easy Ideas to Get You Started

With the big holiday season quickly approaching, it's time to start preparing for your marketing strategy to stand out. Thanksgiving, Black Friday, Christmas, and New Year's eve are great times to quickly generate leads with a holiday giveaway contest! Get started in no time with these helpful tips and ideas.