By Josh Ledgard
You’ve read about viral launches and have wondered what it would take to replicate that success for your business. We’ve also talked in the past on how to supercharge your conversion rate using social referrals. But let’s be honest… without a team of developers, a full blown waiting list campaign is not easy to build. Especially if you’re just starting out. Did you know that now you can build a viral waiting list landing page with KickoffLabs. Quick and effective! Let’s take a look at setting up a waiting list campaign like Robinhood.io
Most people may have seen the Robinhood.io page using a video background. After several iterations this was their final waiting list version. Keep in mind, just because they used a background video signup page doesn’t mean you have to.
But if you wanted to do this, you can by using our new “Very Visual” landing page themewhich supports background video :) The 1st version of their signup page was a cleaner white background and image below the form.
This 2nd version of their page used a great static background image and centered form (also easy to do using KickoffLabs themes).
However you design the signup page, in the images above did you notice what remains just about the same? The copy. That’s a point we’d like to get across – rather than spending your time making smalltweaks that have small impacts on conversions, focus on the copy. If you’ll be doing any kind of A/B split testing, test your headlines and copy first. Strategy The strengths of the Robinhood.io signup landing page:
Setup with KickoffLabs Building the signup landing page is really up to you. You can literally use ANY landing page as your signup page. Use a KickoffLabs landing page, embeddable opt-in forms for use on a custom site, or our Bounce exit intent widget. Need design, copywriting, or marketing inspiration? We’ve got you covered in our Marketing Resource Center! Check it out now.
1. In this example we’ll be creating an entire campaign from scratch, but you can always create a new landing page under any existing campaign within KickoffLabs. Click ‘Add New Campaign’ to create a new lead generation campaign. If you’ve just signed up, you’ll automatically be taken to the campaign creation page when you log in.
2. Give your campaign a detailed name, then click ‘Continue’.
3. Next you’ll be prompted to choose the campaign type. To mimic Robinhood’s setup, we’ll be choosing Prelaunch Waitlist.
4. Now, we’ll choose how we want the lead to sign-up. For the purposes of this guide we’ll choose “On a New Landing Page”, but you can choose the option that best suits your needs.
5. When you select “On a New Landing Page” you’ll be present with a list of our most popular themes. Remember, there is no right or wrong signup page design for this type of campaign, so choose the one you like best!
6. Now it’s time to edit your pages! On the Campaign Dashboard, click the “Edit Page” button to get started.
8. You’ll notice that our new Robinhood template now includes the post-signup widgets that you were previously located on our OG thanks page. We recently improved the user experience by keeping everything on the same page. Learn more about the campaign modes that you can create here!
This is where the real magic starts to happen. The team at Robinhood reported that over 50% of signups came through social referrals. So besides a great thank you, the real call-to-action on this secondary page is to get people sharing.
Our “Robinhood Waits In Line” theme automatically calculates and displays the correct information to your signups. However inside of the designer you will see default test numbers so you can see what an example would look like.
When your edits are complete, click ‘Save’, then click ‘Publish’ to push the changes live.
All set creating the single page sign-up experience!
Below we’ve included what Robinhood’s unique thanks page looked like. You can now easily recreate this with our single page set-up.
Strategy Here’s why this expertly crafted thank you page converts well:
5. You can update the social share text/image from the advanced settings in your campaign dashboard.
You can also add additional actions for leads to complete from the actions editor in your capaign dashboard. Some examples include: visiting an Instagram profile, watching a TikTok video, visiting a website, or making a Shopify purchase! Learn more about how to setup and customize your actions here.
Don’t neglect your signups after they’ve converted. Email reminds people what they signed up for and instigates action. Not to mention it’s proven that email has the highest ROI out of all marketing channels. The first email that Robinhood sent out was a simple text-based email (no fancy templates necessary) that reinforces “priority access” and the chance to get access sooner.
Notice how the email also includes a link back to the thank you page with “check your spot”. Strategy The series of emails Robinhood sent at different times are:
Setup with KickoffLabs **A. Instant thank you email (AutoReply)** 1. From your Campaign Dashboard, select the auto-reply from the “Rewards, Emails, & SMS” dropdown.
2. If you’ve not yet set up your Email Settings for the campaign, you will immediately be prompted to do so. This is where you can update your “From” name, your “From Email Address”, postal address (required under the CAN-SPAM Act), unsubscribe message, as well as set a custom unsubscribe page. If you’ve already set up your Email Settings, you will be taken to the Email editor where you can configure your email. Add in a logo, customize the text, and more.
However you customize the email, we highly recommend you use the Email tokens we provide to autogenerate the social referral and sharing links – do not type out your own links, as we will not be able to track referrals properly.
3. When you’re done editing the Auto Reply email, scroll down and click ‘Save Auto Reply Settings’.
All set configuring the initial email autoresponse!
B. Reward Level emails (a KickoffLabs exclusive) 1. From the campaign dashboard, select ‘Manage Reward Levels’ from the “Rewards, Email, & SMS” dropdown to create a new reward level email. You can create separate Emails for multiple referral goals.
2. If this is your first reward, you will first need to click “Add Another Reward Level,” otherwise, select “Manage Email.”
3. Make sure the email is enabled.
In this example, I’m linking to a potential special link that people can use to gain access. But you can include a direct link to your app download, product sales page… whatever the conversion goal is.
It’s really up to you how you use KickoffLabs Reward Level Mails. Feel free to get creative. We’d love to see what you come up with!
4. When you’re done editing the reward email make sure to select ‘Save Email’.
The cool thing about KickoffLabs Reward Emails is that you can create as many reward levels as you need. Want to create more? Click ‘Add Another Reward Level”. Find our full guide to setting up Reward Level (Incentive) Emails here!
1. We can send real-time Email alerts anytime someone signs up to your campaign. You can enable/disable these messages from the “Integrations” drop-down.
When you are ready to start collecting signups, it’s time to publish your campaign to the live web. When you publish your page, you get a URL link that can be shared and advertised. While you can always publish pages to our free kickoffpages.com domain – this is generally meant as a testing domain for your landing pages. It’s best to use a custom domain so visitors don’t get confused if they see kickoffpages.com in your domain name. For the best results (and highest conversion rate), we recommend using your own custom domain with KickoffLabs. For detailed instructions on using your own custom domain name please refer to our guide on Publishing to a Custom Domain and General Custom Domain Setup guide.
KickoffLabs automatically tracks any sharing that signups are doing. We use this data to move people on the waiting list.
1. Once you start collecting leads, you’ll find all the data under the “Reports” tab.
2. You can also use the “Leads” tab to access your list of leads to filter through most recent AND most influential leads. Use our Lead Filters to search and segment your lead list.
3. For more in-depth tracking, click ‘Download Leads’ to download a detailed spreadsheet of your leads.
We hope this quick guide helps you in building the perfect fully-featured waiting list campaign. If you require any assistance, feel free to drop us a line at firstname.lastname@example.org If you’ve gotten this far and still don’t have a KickoffLabs account…