Contest actions

Turn giveaway entries into useful actions

Reward leads with points or bonus entries when they refer friends, answer a question, visit a product page, share your campaign, or complete another action that matters to you.

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Quick answer

What are contest actions?

Contest actions are optional tasks that give a lead points or bonus entries after signup. They help you turn a one-step giveaway into a campaign that drives referrals, collects useful lead data, and sends interested people toward your best content or products.

How it works

Plan actions around one goal

Pair actions with referral tracking, reward levels, or a leaderboard giveaway to show leads what their next action unlocks.

Pick one campaign goal

Decide whether you need more qualified referrals, stronger social reach, better lead data, or visits to a key page. Do not add actions just to make the entry screen look busy.

Match points to effort

A verified referral should usually be worth more than a simple page visit. Make the point values obvious so leads know which actions move them closer to a reward.

Measure lead quality

Review completed actions alongside referral and conversion data. Keep the tasks that attract the right people, and remove the ones that produce empty activity.

Ways to use it

Four ways to use contest actions

Choose from over 70 actions, including options for popular networks such as Facebook, TikTok, X, and more.

Share actions make referrals easyWe generate custom links for every lead that they can use to refer friends. We track who signs up with those links and automatically give them points or entries for every friend that signs up.

Social media actions reward engagementAward bonus points or entries when leads complete actions such as visiting a profile, viewing content, or sharing the campaign. Follow each platform's promotion and engagement rules.

Form actions collect more lead dataAsk leads to enter their phone number, for example, in exchange for additional points or entries.

Education, link and custom actionsGive leads points or entries for watching a product video, visiting a blog entry or viewing a product page. Custom Actions let you define your own engagement goals to reward leads for.

In detail

Put actions in front of every lead

Show actions the moment someone enters

After signup, each lead sees their unique share link and the actions they can complete to earn more points or entries.

Add actions to a contest box on your site

The same actions show in a contest box you embed on your own website, so visitors can enter and earn entries without leaving the page.

About contest boxes

Build a campaign, not a chore list

KickoffLabs connects actions to the rest of your campaign: unique referral links, verified lead activity, points, reward levels, leaderboards, fraud controls, and follow-up. You can reward momentum without stitching together a spreadsheet and five tools.

Choose a campaign type

Spring Giveaway Simple Giveaway · Ends May 31

Live

Leads2,418

Referrals1,106

Viral boost46%

Blueprint4 of 5 ready

Pages & forms Ready

Scoring & actions Ready

Rewards Ready

Emails Review

Publish & test Ready

Supported actions

Over 70 native actions supported

Award points for sharing the contest with friends, making a purchase, following you on Spotify and more with KickoffLabs actions.

Refer friends online

Reward leads only when a referral comes from a share on the social platform you choose.