Drive Engagement and Referrals With Contest Actions

Leads can earn points or entries to advance in the contest faster by referring friends who also enter, engaging with your brand on social media, completing additional fields post signup..and more! The possibilities are endless.

Kol contest actions.

How can Contest Actions be used in your next giveaway?

Choose from over 70 actions on popular social networks such as Facebook, Tiktok, X, and more!

Share Actions: Referrals Made Easy

We generate custom links for every lead that they can use to refer friends. We track who signs up with those links and automatically give them points or entries for every friend that signs up.

Social Media Actions: Reward Engagement

Award additional bonus points or entries when leads complete actions such as sharing the campaign, liking a specific post, or following your business!

Form Actions: Collect More Lead Data

Ask leads to enter their phone number, for example, in exchange for additional points or entries.

Education, Link, and Custom Actions

You can give leads points or entries in exchange for watching a product video, visiting a blog entry, or viewing a product page. Custom Actions allow you to define your own engagement goals to reward leads for.

Example of a contest box with contest actions.

Over 70 Native Actions Supported!

Easily award points for sharing the contest with friends, making a purchase, subscribing to a Spotify channel and more with KickoffLabs Actions.

Refer Friends logo

Refer Friends Online

Reward leads only when a referral results from a share on a social platform of your choosing.

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Facebook logo


Award points when a lead visits your business profile, views a post, shares the contest, or shares content via Facebook/Messenger.

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Form entry action

Ask Questions

Boost initial conversion by asking leads follow-up questions post sign-up for optional points.

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X logo

X (Formally Twitter)

Award points for visiting an X profile, sending a post, rreposting a post, liking a post, or sharing the contest or content links.

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Telegram logo


Grow your Telegram community by awarding points to leads for joining your community, or sharing the contest or content links with friends on Telegram.

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Threads logo


Grow your Threads community by awarding points to leads for visting your Threads profile.

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Youtube logo


Increase subscribers by awarding points when a lead visits your channel, watches a video, subscrubes or uploads a video.

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Boost engagement by awarding points to leads when they view a Tiktok or visit your profile.

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App download actions

App Download

Award points to leads who download your app from Apple/Google app stores.

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Bandcamp logo

Band Camp

Award points when a lead visits your Bandcamp profile.

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Crypto action


Award points when a lead provides their crypto wallet address.

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Discord logo


Award points when a lead joins your Discord server.

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Email actions


Award points when a lead sends an email, refers friends via email, or shares content links via email.

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Award points when a lead visits your Goodreads profile.

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Indiegogo Logo


Increase backings by awarding points when a lead visits your campaign.

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Instagram logo


Award points to leads when they visit your Instagram profile, view a specific post, or upload a post.

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Kickstarter logo


Fund your Kickstarter faster by awarding points to leads who visit your campaign.

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Linkedin logo


Award points to leads who visit your business profile, share the contest, or share content links on LinkedIn.

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Open link action

Open Link

Award points to leads who view an external site of your choosing.

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Patreon logo


Award points to leads who visit your Patreon.

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Pinterest Logo


Award points to leads who visit your Pinterest profile or share the contest on Pinterest.

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Podcast logo


Boost listeners by awarding points to leads who visit your podcast.

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Product Hunt logo

Product Hunt

Award points to leads who vote for your project or visit your Product Hunt profile.

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Reddit logo


Award points to leads who visit your Reddit community, share the contest or content links on Reddit.

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SMS logo


Reward points when leads send an SMS, share the contest or share content links via text.

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Boost listeners by awarding leads points when they follow you or listen to a track on Spotify.

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Tumblr ogo


Award points when a lead shares the contest on Tumblr.

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Weibo logo


Award points when a lead shares the contest on Weibo.

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Whatsapp logo


Award points when a lead shares the contest or content links on Whatsapp.

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Wordpress logo


Award points to leads who share the contest with their audience on Wordpress.

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HTML action logo

Custom Lead Tag Action

Tag and award points to leads who register for an account and more with the lead tag action.

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HTML action logo

Custom HTML action

Don't see an action you need? Award points for completing surveys and more with the custom HTML action.

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Upload file action logo

Upload File Action

Award points for uploading a file, snapping a pic, or uploading directly from Instagram!

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Why KickoffLabs?

Offer incentives like rewards they can earn after getting a certain number of friends and family to sign up, run contests, give those who share earlier access and more!

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Why KickoffLabs

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.


The cost of driving ads was better because our target audience was improved because of this (KickoffLabs) campaign.

Jared Flamm


We had over 16,000 people sign-up to our KickoffLabs waitlist.

David Gobaud
Founder + CEO


I love KickoffLabs. I freaking love it, so much so that I've created reviews on YouTube about it!

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.



Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.


Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol


Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.



Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.


Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer


A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.