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Instant Signup

Invite existing leads to giveaways with Instant Signup

Instant Signup is a custom campaign link that enrolls known leads in your contest without asking for their details again. One click generates their referral link, and they're ready to share.

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Email to loyal subscribers announcing a giveaway, with a personalized instant signup link to enter
Quick answer

What is an instant signup link?

Every KickoffLabs campaign has a special instant signup URL. Add a lead's email address to it, and clicking the link enrolls them in your contest and generates their unique referral link. There's no form to fill out and no extra step, which removes the biggest point of friction when you invite your existing audience into a new campaign.

Use cases

More ways to use instant signup links

Webinar follow-up campaignsEmail attendees an instant signup link to a referral contest or giveaway. They're enrolled in one click and start sharing, turning a one-time audience into a growth channel.
Purchase thank-you flowsAfter checkout, redirect customers to an instant signup link for your referral program. No extra form, and every customer gets a link to share with friends who might buy too.
Newsletter subscriber rewardsPut a personalized link in your regular newsletter to enroll subscribers in an exclusive giveaway. Each subscriber can join without filling out another form.
In detail

Zero friction between the invite and the entry

Invite your existing email list

Send a broadcast through your CRM or email provider to tell subscribers about your giveaway, with the instant signup link personalized for each address. The dashboard now provides ready-to-copy merge-tag examples for 13 email providers, including ActiveCampaign, Beehiiv, Brevo, Campaign Monitor, Constant Contact, HubSpot, MailerLite and Omnisend. When subscribers click, they're entered without re-entering their details and can share their own referral link. Beehiiv's example passes email only. Send to yourself as a subscriber to check the link before a full send; previews may not populate merge tags. Forwarded personalized links still identify the original recipient.

About contest emails

Let leads check their status and share again

Instant signup links aren't just for enrollment. Put them in follow-up emails so leads can check their score, see their leaderboard position and grab their referral link again. When leads see how close they are to the next reward tier, they're motivated to share again, so every follow-up becomes another chance to go viral.

Follow-up email reminding subscribers there's still time to share, with a personalized link to view their stats

Redirect after survey completion

Connect survey tools like Typeform, Google Forms or SurveyMonkey by setting the survey's completion redirect to your instant signup link with the respondent's email appended. Everyone who finishes your survey is entered in your contest as a thank you, turning a standard survey into a lead generation tool that drives referrals.

Typeform question set to redirect to a KickoffLabs instant signup URL with the respondent's email appended
“Why we decided to use KickoffLabs is because it has a lot of integrations”
Elias Felchlin & Stan van Eyk · Co-founder, Grizzly
Works well with

Related features

Email

Welcome, referral and reward emails built in.

 Learn more AnyForm

Give the forms you already have a viral boost.

 Learn more Thank you pages

Show every new entrant their referral page.

 Learn more Newsletter referral

Grow your list with subscriber referrals.

 Learn more

Try KickoffLabs for free

Invite your existing audience into your next giveaway with a single click.

Start free today