Run a fair random draw, weigh entries by points, set a minimum score, and review results before you notify anyone. KickoffLabs Pick a Winner is built for real campaigns where referrals, bonus actions, and fraud checks matter.
Short answer: use KickoffLabs when you need to pick winners from a giveaway, sweepstakes, referral contest, or waitlist campaign and want the drawing tied to your actual lead data.
Choose how many winners to draw, decide whether every eligible lead gets an equal chance or extra chances based on score, set any minimum score threshold, and run the drawing from your campaign dashboard. No exporting comments. No copy-paste chaos. No mystery math.
A pure random drawing gives every eligible lead the same chance to win. That is the right move for simple sweepstakes where the promise is equal odds.
Weighted selection rewards people who did more. If a lead earned 10 points through referrals and bonus actions, they can receive more chances than someone who only joined once.
That makes weighted drawings useful for referral reward programs, leaderboard giveaways, ambassador contests, and launches where sharing is the point.
Draw one grand-prize winner, several runner-up winners, or a large batch for coupon codes and smaller rewards. You control the count.
Set a minimum score so only people who actually participated can win. That keeps passive signups from beating the people who referred friends, completed actions, or engaged with your campaign.
KickoffLabs does not blast winner notifications the second you draw. The results stay in your dashboard so you can review each lead first.
Check referral activity, campaign actions, fraud flags, eligibility, and your official rules before you send the prize email. Boring? Yes. Exactly what protects you? Also yes.
Fair winner selection starts before drawing day. Write the rules, track the entries, clean up suspicious leads, then pick from the eligible pool.
Review flagged leads before the draw. KickoffLabs helps catch duplicate entries, suspicious referrals, and low-quality signups before they win a real prize.
Spell out eligibility, prize details, deadlines, winner selection, and notification steps. Link to your rules from your sweepstakes or giveaway landing page.
Pick the grand prize first, then exclude that winner from later drawings if your rules require it. Use thresholds when certain prizes should only go to highly engaged participants.
The right method depends on what you promised participants.
You promised every eligible entrant an equal chance. Random drawings are a clean fit for simple giveaways, sweepstakes, product launches, event promos, and email-list growth campaigns.
You told participants that referrals, shares, purchases, or bonus actions improve their odds. Weighted drawings are best for viral referral campaigns where effort should matter.
Planning the whole campaign now? Start with our giveaway winner picker comparison, the gift card giveaway guide, or the social media giveaway ideas guide.
Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.
And with KickoffLabs, I had a student recently get over 90% of people that came from an Instagram ad that then entered the contest. And that is humongous for your ad results.
I just came across KickoffLabs and fell in love, especially with the UX. It made it very easy for people to share my project, get other folks excited about it... Now we're up to almost 3,000 subscribers on our email list.
We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.
Just a sample of the things you can get with KickoffLabs!
Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included with our Enterprise plan.
Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.
Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.
We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.
Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.
Upload a set of unique coupon codes we can distribute on entry or at set reward levels.
Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.
Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.
We've included a template that supports our campaign types out of box and make it easy to edit.
Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.
Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.
Special contest actions where leads add their phone number or answer simple questions after signing up.
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.
Customize the entry form to collect name, phone number, address, or any custom field you want.
Leads can get additional entries or points when they tell their friends with links we provide. Learn more.
Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.
Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.
Show people where they stand by adding a leaderboard to your giveaway. Learn more.
Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.
Send emails after sign up or when they reach key activity thresholds to increase engagement.
Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.
Easily collaborate with team members on campaigns by inviting them to your account. Learn more.
Test landing pages for your contest without losing conversions to a bad variation!
Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.
Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.
Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.
A countdown for your campaign used on landing pages and your contest box.
Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.