Pick a Winner

Pick a giveaway winner without the spreadsheet circus

Run a fair random draw, weigh entries by points, set a minimum score, and review results before you notify anyone. KickoffLabs Pick a Winner is built for real campaigns where referrals, bonus actions and fraud checks matter.

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Quick answer

When should you use KickoffLabs to pick a winner?

Use KickoffLabs when you need to pick winners from a giveaway, sweepstakes, referral contest or waitlist campaign and want the drawing tied to your actual lead data.

How it works

How does Pick a Winner work?

Run the drawing from your campaign dashboard. No exporting comments. No copy-paste chaos. No mystery math.

Choose how many winners

Draw one grand-prize winner, a few runners-up, or up to 1,000 winners at once.

Set the odds

Give every eligible lead an equal chance, or extra chances based on score, and set any minimum score threshold.

Draw and review

Run the drawing, then review each winner in your dashboard before you notify anyone.

Best practices

Best practices for fair giveaway drawings

Fair winner selection starts before drawing day. Write the rules, track the entries, clean up suspicious leads, then pick from the eligible pool.

Run fraud protection firstReview flagged leads before the draw. KickoffLabs helps catch duplicate entries, suspicious referrals and low-quality signups before they win a real prize.

Publish clear rulesSpell out eligibility, prize details, deadlines, winner selection and notification steps. Link to your rules from your giveaway landing page.

Draw prize tiers separatelyPick the grand prize first, then exclude that winner from later drawings if your rules require it. Use thresholds when certain prizes should only go to highly engaged participants.

In detail

Fair draws, tied to real lead data

Draw at random or weigh entries by engagement

A pure random drawing gives every eligible lead the same chance to win, which suits simple sweepstakes that promise equal odds. Weighted selection rewards people who did more: a lead who earned 10 points through referrals and bonus actions can get more chances than someone who only joined once. That makes weighted drawings useful for referral reward programs, leaderboard giveaways, ambassador contests and launches where sharing is the point.

Pick a Winner settings with a weigh-the-results option set to contest score, number of winners and minimum score or referrals required

Select one winner or up to 1,000 winners

Draw one grand-prize winner, several runners-up, or a large batch for coupon codes and smaller rewards. Set a minimum score so only people who actually took part can win, and passive signups don't beat the people who referred friends, completed actions or engaged with your campaign.

Minimum score or referrals required field with options to exclude leads removed from the waitlist and select only verified leads

Review winners before you announce anything

KickoffLabs doesn't send winner notifications the second you draw. Results stay in your dashboard so you can check referral activity, campaign actions, fraud flags, eligibility and your official rules before you send the prize email. Boring? Yes. Exactly what protects you? Also yes.

About fraud detection

KickoffLabs Pick a random winner screen noting that winners are not notified and that fraudulent and excluded leads never qualify

Choosing a method

Random winner picker vs. weighted drawing

The right method depends on what you promised participants.

Use random drawings when…

You promised every eligible entrant an equal chance. Random drawings are a clean fit for simple giveaways, sweepstakes, product launches, event promos and email list growth campaigns.

Use weighted drawings when…

You told participants that referrals, shares, purchases or bonus actions improve their odds. Weighted drawings are best for viral referral campaigns where effort should matter.

Planning the whole campaign now? Start with our giveaway winner picker comparison, the gift card giveaway guide, or the social media giveaway ideas guide.

“Working with KickoffLabs was phenomenal. It was so simple that it makes me want to do more contests and you don't always get that with a SaaS product, but it really was simple to do it with KickoffLabs.”

Daniel Paul · Vice President of Marketing, NOBO Inc

Works well with

Fraud detection

Keep contest cheaters out of the eligible pool.

Learn more Leaderboards

Reward your top referrers with bonus prizes.

Learn more Contest actions

Let leads earn more points and better odds.

Learn more Bonus-entry giveaway

Run a giveaway where every entry has a chance.

Learn more

Try KickoffLabs for free

Run your next giveaway drawing from the same place you collect the entries.

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