Advanced Fraud Detection for Viral Marketing

Run giveaways and viral marketing campaigns with confidence using KickoffLabs Advanced Fraud Detection. Offer high value prizes to your most loyal customers while keeping contest cheaters out.

fraud detection hero image

How does KickoffLabs work to stop contest fraud?

This page only gives away a few of our tricks for preventing contest fraud. If we told you more we'd have to kill you.

Advanced IP Tracking

Easily configure how many signups per IP address to allow. Any signups over the set limit are automatically marked as fraud. Leads from those addresses will not count in the contest or toward the ranking.

flag duplicate ip address

Invalid Email Addresses are Flagged

After attempting to send a lead a campaign email, we’ll automatically flag them as fraudulent if the email comes back bounced. We automatically detect disposable emails (like from Mailinator and 1,000’s of other bad email domains) from being included in the contest.

flagged lead

Known Sweepstakes Site Tracking

Automatically exclude sign-ups from sweepstake sites. Signups from these sites are typically low quality leads that just want free stuff.

fraudulent lead from sweepstakes site

Captcha Features to Prevent Robot Entries

Google’s Invisible Captcha is a great first line of defense and is a non-invasive way of preventing robots from automatically signing up to your campaign. Real leads will be able to enter the contest while suspicious traffic will be prompted to complete a challenge.

recaptcha on landing page

Verified Lead Campaigns

Enable Campaign Lead Verification to require individuals to manually confirm their entry in the contest via email (commonly known as double opt-in). Leads will not count in the contest until they’ve successfully confirmed their entry.

verification mail

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.

Big Island Coffee Roasters

What was the best part about using KickoffLabs? The engagement.

Kelleigh Stewart


Why we decided to use KickoffLabs is because it has a lot of integrations

Elias Felchlin & Stan van Eyk


So you could probably have a pretty good looking giveaway landing page with incentive mechanisms done in, I don't know, half an hour with KickoffLabs. To me, that's kind of a no brainer.

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.



Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.


Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol


Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.



Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.


Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer


A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.