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Fraud detection

Advanced fraud detection for viral marketing

Run giveaways and viral marketing campaigns with confidence using KickoffLabs Advanced Fraud Detection. Offer high-value prizes to your most loyal customers while keeping contest cheaters out.

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Lead list with most leads marked valid and two leads flagged with a red X as fraudulent
Quick answer

How does KickoffLabs stop contest fraud?

KickoffLabs limits signups per IP address, flags bounced and disposable email addresses, excludes signups from known sweepstakes sites, adds an invisible captcha to stop robots, and can require leads to confirm their entry by email. Flagged leads don't count in the contest or toward the rankings.

What you get

Bad emails and bargain hunters stay out

Leads that fail these checks are flagged automatically, so they never count toward a prize.

Invalid email addresses are flaggedIf a campaign email to a lead bounces, we automatically flag that lead as fraudulent.
Disposable emails are detectedAddresses from Mailinator and thousands of other disposable email domains are kept out of the contest.
Known sweepstakes site trackingAutomatically exclude signups from sweepstakes sites. These are typically low-quality leads that just want free stuff.
In detail

How does KickoffLabs work to stop contest fraud?

This page only covers a few of our tricks for preventing contest fraud. The rest stay secret, so cheaters can't work around them.

Advanced IP tracking

Choose how many signups to allow per IP address. Signups over the limit are automatically marked as fraud, and leads from those addresses don't count in the contest or toward the ranking.

Duplicate IP check setting with options from allowing all duplicate IP addresses to allowing up to 10 leads per IP address

Captcha to prevent robot entries

Google's Invisible Captcha is a great first line of defense and a non-invasive way to stop robots from signing up to your campaign. Real leads enter the contest as usual, while suspicious traffic is asked to complete a challenge.

reCAPTCHA challenge asking the visitor to select all images with boats

Verified lead campaigns

Turn on campaign lead verification to require people to confirm their entry by email, commonly known as double opt-in. Leads don't count in the contest until they've confirmed.

About campaign emails
KickoffLabs Emails screen with the verification email that confirms ownership before scoring, alongside the automatic reply and reward emails
“In fact, because of what KickoffLabs offers with the identity and the fraud support, we were able to really weed out a lot of people who loaded up on email addresses trying to win, and that was really one of the things that we wanted to do.”
Daniel Paul · Vice President of Marketing, NOBO Inc
Works well with

Related features

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Review flagged leads before you draw a winner.

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Fraudulent leads are removed from the leaderboard automatically.

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Collect verified phone numbers to make sure leads are real.

 Learn more Referral tracking

See who referred who in every campaign.

 Learn more

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Offer prizes worth winning and keep contest cheaters out.

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