Grow your waitlist audience by adding a leaderboard to your waitlist campaign where leads enter your waitlist and then move up in line on the leaderboard by referring friends and taking actions.

Competition encourages your audience to stay active in your campaign as well as increase referrals and actions taken.
Prizes can be awarded for your leads place on the leaderboard and give them more of a reason to stay engaged. Encourage them to refer friends, add their phone number, share posts, and more!
In our experience between 5-10% of leads captured in a product launch convert to customers during the launch phase. Email special offers related to your product or for after the launch to contest participants and add retargeting to expand the reach of your advertising campaigns.
It works well with a competitive audience to that likes to see their ranks improve with rewards for the top finishers at launch.
You can use a KickoffLabs waitlist to prove demand, build a launch audience, and identify the people most likely to buy, share, or help you shape the product.
We have helped power more than 100 million leads. The pattern is simple: make the offer clear, give people a reason to invite friends, and follow up before the launch energy disappears.
Capture early access requests, explain the launch promise, and give every subscriber a reason to bring friends.
Test whether people will sign up and share before you spend another sprint building features nobody asked for.
Rank the waitlist by referrals, points, or engagement so your best early fans get first access.
Spot influencers, beta testers, partners, and high-intent leads based on what they actually do after signup.
Build a ranked list for pre-sales, early ticket access, private drops, or limited-capacity launches.
Warm up your Kickstarter, Indiegogo, or product-drop audience before the campaign goes live.
Start simple, add a giveaway, or rank people on a leaderboard. The mechanics should match what you want subscribers to do next.
We're flexible. Choose to run a viral campaign in a simple embedded widget, a popup, or even connect to an existing form!
Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.
Why we decided to use KickoffLabs is because it has a lot of integrations
The team at KickoffLabs gave us some great advice and we made some fundamental changes which instantly saw results.
Just a sample of the things you can get with KickoffLabs!
Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included with our Enterprise plan.
Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.
Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.
We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.
Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.
Upload a set of unique coupon codes we can distribute on entry or at set reward levels.
Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.
Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.
We've included a template that supports our campaign types out of box and make it easy to edit.
Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.
Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.
Special contest actions where leads add their phone number or answer simple questions after signing up.
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.
Customize the entry form to collect name, phone number, address, or any custom field you want.
Leads can get additional entries or points when they tell their friends with links we provide. Learn more.
Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.
Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.
Show people where they stand by adding a leaderboard to your giveaway. Learn more.
Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.
Send emails after sign up or when they reach key activity thresholds to increase engagement.
Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.
Easily collaborate with team members on campaigns by inviting them to your account. Learn more.
Test landing pages for your contest without losing conversions to a bad variation!
Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.
Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.
Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.
A countdown for your campaign used on landing pages and your contest box.
Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.
Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?