Waitlist With a Leaderboard

Grow your waitlist audience by adding a leaderboard to your waitlist campaign where leads enter your waitlist and then move up in line on the leaderboard by referring friends and taking actions.

Example KickoffLabs Sweepstakes with Milestone Rewards campaign.

Why run a Waitlist with a Leaderboard?

Encourage Engagement

Competition encourages your audience to stay active in your campaign as well as increase referrals and actions taken.

Create Online Buzz Before Launch

Prizes can be awarded for your leads place on the leaderboard and give them more of a reason to stay engaged. Encourage them to refer friends, add their phone number, share posts, and more!

Boost Launch Sales

In our experience between 5-10% of leads captured in a product launch convert to customers during the launch phase. Email special offers related to your product or for after the launch to contest participants and add retargeting to expand the reach of your advertising campaigns.

Make it Fun & Competitive

It works well with a competitive audience to that likes to see their ranks improve with rewards for the top finishers at launch.

Example of KickoffLabs waitlist with a leaderboard contest.

Waitlist Variations

Mix and match features to create these common waitlist variations.

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See More Templates

Waitlist with a Sweepstakes

Straight up enter to win mechanics with bonus entries available.

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Standard waitlist mechanics where people earn points to move up in line.

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Waitlist Setup Your Way in Minutes

Setup your sweepstakes as a new landing page, embedded contest box, or using existing forms on your site!

Use popups on your site to run viral contests.

Contest Box

Add your own copy and drop the script onto your site as an embedded form or pop-up.

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Use our hosted landing pages to run viral campaigns.

Landing Pages

Create a contest page in our simple editor, use our hosting, and run them on your domain.

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Build your HTML or use another service with our AnyForm script.

Custom HTML - AnyForm

Build your HTML or use another service with our AnyForm script.

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See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.

Valentina Lin
Marketing Director

All Girl Shave Club

But what was really appealing to me about KickoffLabs is that built in social share feature. None of the other ones at the time had that available.

Jessica Principe


KickoffLabs did a design review with us and they found two things that made a ton of sense and actually improved our conversion even more. So that handholding support was really helpful!

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

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Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

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Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

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Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

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Show people where they stand by adding a leaderboard to your giveaway.

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Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

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Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

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SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

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Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

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We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

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Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?