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Waitlist Leaderboard

Turn your waitlist into a race to the front of the line

A plain signup list is quiet. Show everyone their place in line and who's ahead, and every early fan has a reason to recruit: refer friends, climb the ranks, and get in earlier. KickoffLabs tracks every referral and updates the ranking for you.

Start a waitlist leaderboard See how it works

No credit card required to get started.

Quick answer

What is a waitlist with a leaderboard?

It is a referral waitlist that shows the ranking: members see their position and who's ahead, and move up by referring friends. In KickoffLabs it's the Referral Waitlist recipe, which turns on "Position on the list" by default. We host the signup and status pages, track verified referrals, rank everyone in real time, and sync leads back to your email and SMS tools.

How it works

The skip-the-line loop, in three steps

Every signup becomes a promoter working to climb the board.

1
Join the waitlist

Leads sign up before launch and land on a status page showing their rank and personal share link.

2
Refer to climb

Each verified friend they bring in moves them up the public leaderboard and closer to the front of the line.

3
Let the front of the line in first

Invite people in rank order at launch. Add milestone rewards if you also want perks at set referral counts.

Example page

How a waitlist leaderboard and rewards fit together

A crypto wallet waitlist where referrals unlock rewards. The leaderboard shows who's ahead, and the milestone track shows what's next.

More example pages
The full crypto wallet waitlist page, as an entrant sees it after signing up
Waitlist + Milestone Rewards · Dark Mode SaaS style

  1. Position and leaderboard

    After signup
    • Members see their position, referrals and link next to the top referrers.
    Position and leaderboard: a section of the crypto wallet waitlist page

  2. Milestone track

    After signup
    • Rewards at 3, 10 and 25 referrals laid out along one line.
    Milestone track: a section of the crypto wallet waitlist page

  3. Share to unlock

    After signup
    • Tiers unlock automatically as referrals add up.
    Share to unlock: a section of the crypto wallet waitlist page
The full crypto wallet waitlist page drafted by the KickoffLabs builder
Waitlist + Milestone Rewards · Dark Mode SaaS style

Crypto wallet waitlist

The brief: Meridian, a self-custody wallet, unlocks beta access and fee-free trading as referrals add up.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Turn early interest into a self-promoting launch list

KickoffLabs waitlist leaderboard status page
Launch without codePublish a hosted waitlist page, embed the signup on your site, or connect an existing form.
Rank everyone in real timeA live leaderboard shows each member's position and updates the instant a referral is verified.
Give existing fans a head startEmail your current audience an instant signup link so everyone gets their own referral URL and rank.
Sync leads to email and SMSPush signups with referral context to Mailchimp, Klaviyo, Kit and more through integrations.
Deliver rewards without a spreadsheetSwitch on milestone rewards and reward emails send codes or links when members hit the referral counts you set.
Variations

Waitlist campaign variations

Pick the pre-launch mechanic that fits your audience.

See page examples
Referral Waitlist

The recipe behind this page: members skip the line for every friend they bring.

 Learn more Waitlist + Milestone Rewards

Everyone unlocks rewards at referral counts on the way to launch.

 Learn more Waitlist with a giveaway

Draw a launch-day prize from the list, weighted by points if you like.

 Learn more Leaderboard giveaway

No launch to wait for? Run the same ranked competition as a standalone giveaway.

 Learn more
“I think we drove 30,000 signups just in one week alone! KickoffLabs lets us capitalize on virality, social behavior, and how you make something contagious.”
Rossa Shanks · Co-Founder, Great Little Places
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a launch waitlist needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Launch countdown

A visible launch date with a live countdown on the page.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Launch a waitlist leaderboard that turns your earliest fans into your loudest promoters.

Start a waitlist leaderboard