Turn your waitlist into a race to the front of the line
A plain signup list is quiet. Add a public leaderboard and every early fan has a reason to recruit: refer friends, climb the ranks, and jump the line for earlier access or launch-day prizes. KickoffLabs runs the whole loop automatically.
What is a waitlist with a leaderboard?
It is a pre-launch signup list where members move up a public ranking by referring friends — a skip-the-line mechanic that rewards your biggest advocates with earlier access or prizes. KickoffLabs hosts the signup and status pages, tracks verified referrals, ranks everyone in real time, and syncs leads back to your email and SMS tools.
The skip-the-line loop, in three steps
Every signup becomes a promoter working to climb the board.
Leads sign up before launch and land on a status page showing their rank and personal share link.
Each verified friend they bring in moves them up the public leaderboard and closer to the front of the line.
Top referrers unlock earlier access, exclusive perks, or launch-day prizes — automatically.
Turn early interest into a self-promoting launch list
Publish a hosted waitlist page, embed the signup on your site, or connect an existing form.
A live leaderboard shows each member's position and updates the instant a referral is verified.
Email your current audience an instant signup link so everyone gets their own referral URL and rank.
Push signups with referral context to Mailchimp, Klaviyo, Kit and more through integrations.
Automated emails send earlier-access invites, unique links, or codes when members hit the ranks you set.
Waitlist campaign variations
Pick the pre-launch mechanic that fits your audience.
Product launch waitlist
The classic pre-launch list — capture leads and let referrals move members up the line.
Learn more
Waitlist with a giveaway
Add a prize so members earn extra chances to win by referring friends before launch.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a launch waitlist needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Try KickoffLabs for free
Launch a waitlist leaderboard that turns your earliest fans into your loudest promoters.
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