Custom domains

Run contests on your custom domain

Improve brand recognition and credibility, and get discovered online more easily, by publishing your KickoffLabs campaign to a domain of your choosing.

Start free today See how it works

No credit card required to get started.

Quick answer

Why use a custom domain for your contest?

Your contest URL is the first thing participants see. A branded domain like promotions.yourbrand.com builds instant trust, improves click-through rates on shared links, and keeps your brand front and center throughout the campaign.

How it works

Set up a custom domain in three steps

Connecting your domain takes a few minutes. No technical expertise required.

Add your domain

In your KickoffLabs dashboard, enter the custom domain or subdomain you want to use. We support root domains (yourbrand.com) and subdomains (contest.yourbrand.com).

Update your DNS

Add a CNAME record at your domain registrar pointing to KickoffLabs. We give you the exact record, so you can copy and paste it into your DNS settings.

Publish your campaign

Once DNS propagates, usually within minutes, your campaign is live on your domain. SSL certificates are provisioned automatically, so your page is secure from day one.

Use cases

Common ways businesses use custom domains

Seasonal promotions and holiday giveawaysRun Black Friday giveaways or holiday contests on a dedicated subdomain. When one ends, unpublish and reuse the domain for the next, so your audience learns to check that URL.

Product launch waitlistsRun a viral waitlist on a branded domain. The campaign feels like an official part of your launch, not a third-party tool.

Referral programs for existing customersRun an always-on referral program on a subdomain like refer.yourbrand.com. Customers trust a URL that matches your brand.

Agency and multi-brand campaignsAgencies can run each client's campaign on that client's own domain, so every promotion looks like it belongs to their brand.

Why it matters

One campaign, your address

Build brand trust with every shared link

When leads share your contest, the URL they pass along matters. A domain like giveaway.yourbrand.com looks professional and trustworthy, so more people click and enter. Unfamiliar URLs cause hesitation, especially in text messages, email and social posts where people are cautious about clicking.

Reward levels contest page shown at the branded address contest.reallygreatsite.com

Run contest pages on a subdomain of your existing site

Already have a website? Set up a subdomain like promotions.yourdomain.com and run your contests and giveaways separately from your main site. Your website stays untouched, and the subdomain points straight to KickoffLabs hosting, so there's no extra server setup or hosting cost.

Logos of domain registrars and DNS hosts including GoDaddy, Namecheap, Google Domains, Cloudflare and Bluehost

Launch with a contest on a new domain

Starting a new product or business? You don't need a full website. Register a domain, point it at KickoffLabs, and have a professional contest or pre-launch page live in minutes at www.yournewbrand.com. It's ideal for pre-launch campaigns, Kickstarter promotions and product announcements.

About pre-launch waitlists

“The great thing with KickoffLabs is that it let us set up the referral program before the app was ready.”

David Gobaud · Founder + CEO, Passfolio

Works well with

Landing page builder

Design the pages you publish, no code needed.

Learn more Embeds

Put your campaign right inside your own site.

Learn more Team accounts

Invite teammates and clients to specific campaigns.

Learn more Referral reward programs

Run an always-on referral program for customers.

Learn more

Try KickoffLabs for free

Publish your next giveaway on a domain your audience already trusts.

Start free today