Turn every lead into your next source of leads
A referral rewards program gives every signup a reason to share. Each lead gets a personal link, earns credit for verified referrals, and unlocks rewards at the milestones you set — so your email list grows on autopilot instead of one signup at a time.
What is a referral rewards program?
It gives every lead a personal share link and rewards them when friends they invite join, buy, or subscribe. KickoffLabs hosts the landing and status pages, tracks verified referrals, filters fraud, fires reward emails at each milestone, and syncs new leads to your email tool.
The referral loop, in three steps
Every lead becomes a distribution channel — automatically.
The moment someone opts in, they get a personal referral URL, a share message, and a status page.
KickoffLabs connects each referral to the right lead and filters bots, duplicates, and disposable emails.
Reward emails fire the instant a referrer hits a milestone — codes, links, or redemption instructions.
Launch the whole referral loop without building software
Launch a dedicated referral page, embed the signup on your site, or connect an existing form.
Send existing leads an instant signup link so everyone gets their own referral URL — no import/export mess.
Use reward levels so people always see the next milestone, or add a leaderboard for competition.
Push new leads with full referral context to Mailchimp, ActiveCampaign, Kit and more via integrations.
Automated notifications carry redemption instructions, unique links, or discount codes — fraud checked before they send.
Referral rewards variations
Mix and match features to match how you want people to earn and share.
Newsletter referral
Turn subscribers into your growth channel with a referral loop built into your list.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a referral rewards program needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Try KickoffLabs for free
Build a referral rewards program that grows your email list while you sleep.
Start Free — No CC Required