How to Create a Giveaway in Just 10 Minutes

By Mojca Zove

How to Create a Giveaway in Just 10 Minutes

As humans, we’re genetically programmed to love free stuff. Even something as simple as free food samples at Costco can turn someone’s day around. So it makes sense that running a contest for a free giveaway is a great way to promote your brand, your product, and your vision.

There are many types of businesses that can benefit from running an online contest, but not enough of them actually do it. That’s because business owners often assume that there’s too much work involved with a giveaway, and who really wants to put in the extra time?

Whether you’re looking for info on starting a contest for your Etsy customers or for the yogis that come into your fitness studio, there’s good news. Creating an online giveaway is actually pretty easy, and it doesn’t have to take more than ten minutes. We’ve also created a checklist for launching your first giveaway here.

5 Important Steps for an Effective Giveaway

From start to finish, there are five major steps that you should be focusing on if you want your giveaway to be a success.

Step 1: Set Your Goals

First and foremost, set your goals for what you’re looking to get out of the giveaway. Maybe your goal is to generate more sales, maybe it’s to boost overall brand awareness, or perhaps you’re hoping to get more social media followers out of this.

Whatever your goals are, this step is basically just a way for you to align your objectives with how you create and run the contest. Making the giveaway a success will be much easier if you’ve established solid goals and objectives beforehand.

Step 2: Decide on the Prize

This should be fairly easy, but we do have a few tips to help you decide on what you’ll be giving away to the contest winner. It needs to be relevant to your brand, it needs to be something your target audience will love, and it needs to be worth people’s time.

If the prize is so inconsequential that it’s not even worth filling out a landing page or tagging a friend in a Facebook comment, chances are you won’t generate many leads.

prize graphic

Step 3: Determine the Rules

Every giveaway needs a set of rules, mostly to ensure fairness for everyone involved. The main things to focus on for establishing these rules are who can enter, how to enter, how the winner is picked, and the contest start and end dates. KickoffLabs makes determining the rules simple. We automatically generates them for you based on the campaign type that you select. Alternatively, you can link to an external rules page or use our free template here to craft your own set of giveaway rules.

Step 4: Create the Giveaway with KickoffLabs

Running a giveaway with KickoffLabs is a smart move for any business looking to increase engagement and grow their audience. While there’s many giveaway platforms out there, KickoffLabs specializes in simple giveaways, while offering powerful features to make your next giveaway a success.

From like the ability to effortlessly pick a winner, making your campaign both fair and transparent. Detailed reporting tools provide insights into campaign performance, while giveaway fraud detection ensures the integrity of your contest. Additionally, customizable giveaway actions encourage participants to engage more deeply with your brand, increasing the likelihood of a people referring friends to join your giveaway. These features (and more) make KickoffLabs a no brainer for hosting giveaways.

Step 5: Promote the Contest and Pick Your Winner

Once the contest is up and running, the next step is to get the word out. It’s not likely that there will be many entries if you just sit around and wait for people to come - it’s up to you to make them come.

There are plenty of ways to promote a giveaway, but one of the easiest is through social media platforms. Demographics on social media show that the number of users has skyrocketed over the past decade, and they’re continuing to go up. Utilize this by promoting your giveaway on Facebook, Insta, Twitter, and Pinterest.

When the first few people enter your giveaway, promoting it becomes a lot easier if you use KickoffLabs. Our viral boost approach will encourage every lead to promote your brand and become an influencer you didn’t know existed.

Paddle board giveaway page

Creating Your Giveaway in 10 Minutes Or Less

We could go on for a while about each of the steps above, but the reason we’re here today is to talk about actually creating the giveaway. That’s what we’ll be focusing on from here on out. Ecommerce stores are constantly giving away free stuff to promote their products and generate interest, so we’ll use that as an example. 

Imagine you’re opening a Shopify store that specializes in athletic shoes. In this scenario, it’s a no-brainer that your free giveaway item should be a fresh pair of kicks.

Want to launch a giveaway even faster? Watch our step by step tutorial as we setup a giveaway in under 5 minutes.

1. First, Create the Campaign

After making your KickoffLabs account (don’t worry, you won’t be charged for your first viral contest unless you choose an upgraded plan), you’ll start creating your campaign for giving away a new pair of shoes to one lucky winner.

Then you’ll need to input some basic details of what the campaign is all about (in this case, a free pair of shoes). From there, you’ll start creating a new landing page or popup.

Note: For running a giveaway we recommend using the “Bonus Entry Giveaway” campaign type.

Bonus Entry Giveaway campaign type

2. Optional AI Builder

Next you’ll be prompted to use our new (optional) AI builder tool. It’s an extremely helpful tool that can assist with things like generating example page copy, emails, share text and even legal terms and conditions. If you’d like to use it, provide a 1-2 sentence description of your company/product. If you’d like to skip it, simply scroll past to the next step.

AI giveaway builder

Our AI tool also has the option to help brainstorm prize ideas for your giveaway!

AI giveaway prize idea tool

3. Select how Leads Join and Share

Now, we’ll choose how we want the lead to sign-up and share. For the purposes of this guide we’ll choose the KickoffLabs “Single Page” option, but you can choose the option that best suits your needs. If you already have an existing landing page externally, check out our Anyform integration, KickoffLabs embeds, or KickoffLabs popups.

Select how leads should signup and share the giveaway

4. Select Your Giveaway Template

You’ll now be presented with a list of our most popular themes to go with the Bonus Entry Giveaway campaign (depending on what you chose in step 4) Remember, there is no right or wrong signup page design for this type of campaign, so choose the one you like best!

Select giveaway template

5. Review Your Setup

Next, you’ll be prompted to review your set-up. If everything looks correct, click the button to make the robots dance! If you need to make any changes, simply scroll up to see the previous options that you selected and make any changes before continuing on.

Review your giveaway setup

You’ll be taken out to your Campaign Dashboard where you can complete the campaign set-up and edit your page(s) If you selected a two page set-up in step 3, we’ll automatically add the matching status page to your campaign based on the landing page that you chose.

Giveaway campaign dashboard

Add in Content and Design

You’ll then be taken to the Page Overview. Click the big blue button that says “Edit Page” on the right to start adding in all your original content and design features that will make your giveaway stand out and grab the attention of your audience, making them instantly want to be the one wearing those shoes. Need help on design or copy? Check out our ultimate design guide and copywriting guide here. We also walk through, step by step, creating killer copy to drive giveaway conversions here.

KickoffLabs giveaway editor

Finish Up With a Thank You

No matter what you’re giving away, you should always thank your audience for their time. We give you two different options for this. The first is to add in a short thank you message at the bottom of the landing page, which is the easier choice. The second option is to redirect to a separate status page.

No matter which thank-you method you choose, always try to encourage the reader to share the giveaway and influence others to enter. This is an easy marketing strategy that will help to generate more interest with very little work on your part.

Giveaway thanks section

Ask for Help If You Need It

Whether you’re struggling through the entire process or stuck on one minor detail, we’re here to help. There’s a Need Help? button on the left side menu where you can find tons of resources on creating and editing landing pages, writing content, choosing images, etc.

If you can’t find what you’re looking for in any of the search results, shoot us an email at support@kickofflabs.com and we’ll get back to you with all the answers.

Get Started With Your Giveaway at KickoffLabs

Creating an online giveaway or contest can be super complicated - but it doesn’t have to be. Keeping things simple while also making sure your giveaway gets you the results you’re after is our main goal here at KickoffLabs. And best of all, we offer a free trial for your first campaign to help you get the ball rolling on your next online giveaway.

Read more Running Viral Giveaways with the next chapter:

6. Giveaway Checklist

Use our simple checklist to launch your next giveaway!

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