Add contest emails to your next viral marketing campaign
Automated contest emails that say thanks, deliver opt-in rewards, drive referrals and keep participants engaged for your entire campaign.
Built-in emails for every stage of your campaign
Talk to leads at every step, from signup through reward delivery and re-engagement. Every email automatically includes the lead's personalized referral link to keep the sharing going.
The right email at the right moment
Welcome emails on signup
Send an automated email the moment a new lead enters your campaign. Welcome them, say thank you and deliver any opt-in rewards you promised, along with their personalized referral link. A welcome email that arrives instantly tells leads your contest is professional and their entry was received. It's also the best moment to drive first shares, because excitement is at its peak.
Notify leads when they earn referrals
Send an automatic email when someone earns a new referral. Let them know a friend signed up through their link, show their updated score and encourage them to keep sharing toward the next reward level. Each notification reminds leads their sharing is working, and you can customize it to highlight how close they are to the next milestone.
Automatically deliver reward level emails
Set up incentive emails that go out automatically when a lead reaches a reward milestone, whether that's 5 referrals, 25 referrals or your highest tier. Reward emails can include coupon codes, download links, exclusive access URLs or simply a congratulations. Each reward tier gets its own customizable template.
About reward levels
Get notified when new leads join
Receive a notification email whenever a new lead enters your campaign, or get notified by API or any of our supported integrations like Slack or Zapier. It's useful for high-touch campaigns where you follow up personally, or just to watch how quickly your contest grows during the day.
About the Zapier integration
Broadcast emails to re-engage leads
Send targeted broadcasts to specific groups of leads. Nudge participants with zero referrals, announce new prizes or let everyone know the contest ends soon. Target by score, referral count or custom tags, so top performers, mid-level participants and people who never shared each get a message that fits where they are.
“We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.”
Related features
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Add automated contest emails that keep your leads sharing from signup to reward.