Turn a competitive audience into your growth engine
Give every entrant a public rank and a reason to climb. Leads earn points by referring friends, following your brand, and taking social actions — and the top of the leaderboard wins. KickoffLabs tracks every point, filters the fakes, and rewards your best promoters automatically.
What is a leaderboard giveaway?
It's a viral giveaway where leads earn points and climb a public leaderboard by referring friends, following your brand, and completing social actions — and the top-ranked entrants win the prizes. KickoffLabs hosts the signup and leaderboard pages, scores every action, blocks fraud, and syncs new leads to your email and SMS tools.
How a leaderboard giveaway works
Give people a rank, a way to climb, and a prize worth chasing.
Every entrant joins with email, phone, or a social follow and lands on a live leaderboard with their own rank.
Points come from referring friends and completing social actions — verified automatically, with bots and duplicates filtered out.
The highest-scoring entrants take the prizes. Email offers to everyone else and keep the momentum going.
Run a competition your audience actually wants to win
Launch a hosted leaderboard page, embed it on your site, or connect an existing form.
Award points for referrals, phone numbers, social follows, shares, and more with contest actions.
Verified referrals only — KickoffLabs filters bots, duplicates, and disposable emails so the leaderboard stays real.
Push new email and SMS leads with referral context to the platforms you already use via integrations.
Automated emails deliver prizes, codes, and instructions to top ranks — no spreadsheet required.
Referrals can be worth five points and a social follow one, or you can score referrals only. Read what is a leaderboard giveaway for worked examples.
Leaderboard giveaway variations
Mix and match features to build the competition that fits your audience.
Sweepstakes with a leaderboard
Combine a random drawing with special prizes for your top-ranked referrers.
Learn more
Milestone rewards
Reward every entrant as they hit point milestones, not just the top of the board.
Learn more
Waitlist leaderboard
Rank a pre-launch list so the biggest referrers reach the front of the queue.
Learn more
All giveaway types
Compare every giveaway and contest mechanic KickoffLabs runs, side by side.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a leaderboard giveaway needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Leaderboard giveaway questions
- How is a leaderboard giveaway different from a sweepstakes?
- A sweepstakes picks a winner at random, so entering once gives you a chance. A leaderboard giveaway ranks entrants by points earned from referrals and actions, and the top of the board wins — effort decides the outcome, not luck.
- What earns points on the leaderboard?
- You choose. Referring a friend, adding a phone number, following a social account, watching a video, or making a purchase can each be worth however many points you set. Only verified actions count.
- How many winners should a leaderboard giveaway have?
- Three to ten prizes keeps the race competitive without making the middle of the board give up. Many campaigns pair top-rank prizes with milestone rewards so everyone still has something to earn.
- Can people cheat their way up the leaderboard?
- Fraud detection filters self-referrals, duplicate signups, and disposable email domains before they score, and you can require email or SMS verification before a referral counts.
- Do I still need official rules for a leaderboard giveaway?
- Yes. Any prize promotion needs published rules with a start and end date, eligibility, prize values, and how winners are chosen — including the scoring method when winners are ranked rather than drawn.
Try KickoffLabs for free
Launch a leaderboard giveaway that turns your most competitive fans into referrers.
Start a leaderboard giveaway