Leaderboard Giveaway

Grow your email, SMS, and social media audience by running a leaderboard giveaway where leads earn points and move up the leaderboard by referring friends, following your brand, or taking other social.

Example KickoffLabs Sweepstakes with Milestone Rewards campaign.

Why run a Leaderboard Giveaway?

Engage a Competitive Audience

A leaderboard where people compete for rank and top prizes works well with a competitive audience to create engagement for your brand.

Grow your Email & Social Audience

Cool prizes adds real incentives for leads to enter their email address, phone number, or follow you online.

Create Online Engagement

Points to improve rank can be awarded for contest actions. Encourage them to refer friends, add their phone number, share posts, and more!

Boost Sales

Email special offers to leaderboard participants and add retargeting to expand the reach of your advertising campaigns.

Example of a leaderboard giveaway template post signup.

Giveaway Variations

Mix and match features to create these common giveaway variations.

Start Free

See More Leaderboard Templates

Sweepstakes with a Leaderboard

Combine a random drawing with special prizes for the top 5.

Learn More

Shopify Giveaways

Drive purchases and reward true fans that refer buyers using any of the giveaway templates here!

Learn More

Leaderboards Setup Your Way in Minutes

Setup your leaderboard giveaway as a new landing page, embedded contest box, or using existing forms on your site!

Use popups on your site to run viral contests.

Contest Box

Add your own copy and drop the script onto your site as an embedded form or pop-up.

Learn more

Use our hosted landing pages to run viral campaigns.

Landing Pages

Create a contest page in our simple editor, use our hosting, and run them on your domain.

Learn more

Build your HTML or use another service with our AnyForm script.

Custom HTML - AnyForm

Build your HTML or use another service with our AnyForm script.

Learn more

See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


Hey, I want to make a landing page for my contest and I don't want to go through the process of developing it all on my own, which may take a lot of bandwidth, KickoffLabs makes it really easy to set it up.

Jared Flamm

Social Bamboo

And with KickoffLabs, I had a student recently get over 90% of people that came from an Instagram ad that then entered the contest. And that is humongous for your ad results.

Derek Videll


So you could probably have a pretty good looking giveaway landing page with incentive mechanisms done in, I don't know, half an hour with KickoffLabs. To me, that's kind of a no brainer.

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

Learn More

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

Learn More

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

Learn More


Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn More

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

Learn More


Show people where they stand by adding a leaderboard to your giveaway.

Learn More

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

Learn More

Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

Learn More

SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

Learn More

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

Learn More


We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

Learn More

Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?