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Leaderboards

Reward the top finishers with a leaderboard contest

Show people where they stand. Leads earn points and move up the leaderboard by referring friends, following your brand, or taking other social actions.

No credit card required to get started.

Quick answer

What is a leaderboard contest?

A leaderboard contest ranks everyone who enters by points. Leads earn points by referring friends, following your brand or completing other actions, and the people at the top of the leaderboard win the prizes.

Ways to earn points

Give people more ways to climb

Every action you add is another reason to come back and move up. Choose from over 70 actions and set the points each one is worth. See all contest actions.

Refer friendsEvery lead gets a personal share link. Each friend who signs up through it adds points automatically.
Follow and share on socialAward points for visiting or following your profiles and sharing on networks like Facebook, Instagram, TikTok and X.
Answer a questionGive points for a phone number, a survey answer or another detail you want to collect.
Watch, visit or do something customReward a product video view, a blog visit or a custom action you define.
Fully automated leaderboard campaigns

Create virality with KickoffLabs leaderboards

A live leaderboard on every page

Your leaderboard updates on its own as people refer friends and complete actions, so everyone can see who is in the lead and how far they are from the top.

Waitlist page section with a signup form next to a Top referrers leaderboard showing Jane S., Marcus L., Priya, a partly hidden email and Ana G.

Motivate people with prizes for the top spots

Give the people at the top of the board something worth chasing. List a prize for 1st, 2nd and 3rd place, add a countdown to the end date, and the top finishers win when the contest closes. Everyone else can still earn rewards along the way.

About leaderboard giveaways
Giveaway page prize section listing a camping gear bundle for each of the top 3 entrants, with cards for 1st, 2nd and 3rd place

Customize your leaderboard

Choose the names people see on the board: first name and last initial like "Jane S.", first name only, full name, a partly hidden email like "jan•••", the referral code, or one of your custom fields. Anyone who skipped the name field shows a partly hidden email, never their full address.

The same leaderboard three ways, with names shown as first name and last initial, as a partly hidden email, and as full names

Rank people by referrals, actions or both

Decide what moves people up. Give points for joining and for every referral, then add bonus points for actions like following you on social, answering a question or watching a video. Weight the actions that matter most to you.

About contest actions
KickoffLabs Actions screen listing bonus actions and the points each one is worth

Add a leaderboard to any landing page

Every KickoffLabs page can show a live leaderboard next to your signup form, so people see where they would rank the moment they enter. Pages are responsive across popular devices, with no code to write.

Giveaway landing page with an Enter the giveaway form above a Top entrants leaderboard showing Jane S., Marcus L. and Priya

Add a leaderboard to your own website with a contest box

Quickly create leaderboards by embedding the contest box anywhere on your site, or trigger the contest box as a pop-up.

About contest boxes
Website with a contest box open on the right showing actions to earn points and the current leaders

Add a leaderboard to other campaign types

Mix and match campaign types by adding the leaderboard widget to campaigns like a reward level campaign or a bonus entry giveaway.

Giveaway page section with bonus entry actions next to a Top sharers leaderboard

Automatically remove fraudulent leads from the leaderboard

Stop fake entries and referrals from gaming the contest with built-in Advanced Fraud Detection.

About fraud detection
KickoffLabs lead page with a Review recommended notice, the contest status set to Excluded, and a detected flag saying the email address is a duplicate
“KickoffLabs did a design review with us and they found two things that made a ton of sense and actually improved our conversion even more. So that handholding support was really helpful!”
Sharon Winter · COO + Co-Founder, EsportsOne
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Try KickoffLabs for free

Launch a leaderboard contest that keeps people sharing to the finish.