Most sweepstakes get you sign-ups. Ours get you sign-ups that bring more sign-ups. Pick a prize, build a page in minutes, and let bonus entries for referrals turn every entrant into a recruiter.
Trusted by brands that have grown 100 million+ leads on KickoffLabs since 2011.
Leads enter to win and instantly get a personal share link. Every friend they refer — plus any social action you choose — earns them bonus entries. We track every action, screen for fraud, and help you pick a verified winner. You keep the leads.
A KickoffLabs sweepstakes is a no-purchase-necessary prize drawing where entrants earn bonus entries for referring friends, sharing on social, joining your SMS list, or completing other actions you choose. The platform tracks every action, blocks fraud, and helps you pick a verified winner — so a single prize can grow your audience by thousands of qualified leads.
Built and battle-tested since 2011 across over 100 million leads. Free to start, no credit card required.
CPMs keep climbing. Inboxes keep getting noisier. A well-run sweepstakes is still one of the cheapest ways to grow an email and SMS list — because your entrants do the marketing for you.
The right prize gives a stranger a real reason to hand over their email and phone number. We make sure those leads sync straight into your email and SMS tools.
Every entrant gets a personal share link. The more friends they bring, the better their odds. Want to push harder? Award a side prize if a friend they referred wins.
Your best customers want to play. Let them earn extra entries through contest actions — refer friends, drop their phone number, share a post, leave a review, or watch a video.
Award bonus entries for purchases during the campaign. Then retarget your entrants on Meta and Google with special offers after the drawing closes.
Pick a sweepstakes template, swap in your prize, and publish. Most KickoffLabs sweepstakes launch the same day they’re started.
Random drawings come with real obligations. Fraud, eligibility, official rules, state-by-state requirements — KickoffLabs handles the boring parts so you can focus on the prize.
Random selection with a public proof page. No spreadsheets, no “trust me” email screenshots.
Catch duplicate, throwaway, and bot entries automatically. Your real leads stay; the noise gets filtered.
Reward referrals, follows, video views, purchases, and SMS opt-ins. You decide which actions earn how many entries.
Most teams start with a basic bonus-entry sweepstakes. When you’re ready to push harder, mix in milestone rewards or a leaderboard for the top referrers.
Pair a grand-prize drawing with rewards anyone can unlock by hitting referral milestones. Everyone has a reason to keep sharing.
Add a public leaderboard and award special prizes to the top 5 (or 10, or 50) referrers. Great for competitive audiences.
We're flexible. Choose to run a viral campaign in a simple embedded widget, a popup, or even connect to an existing form!
Use a simple embedded form or embed whole KickoffLabs campaigns on your site.
Use your sites form builder and make it a viral form after signup.
Create pages in our simple editor, use our hosting, and run them on your domain.
Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.
Hey, I want to make a landing page for my contest and I don't want to go through the process of developing it all on my own, which may take a lot of bandwidth, KickoffLabs makes it really easy to set it up.
The cost of driving ads was better because our target audience was improved because of this (KickoffLabs) campaign.
What was the best part about using KickoffLabs? The engagement.
Just a sample of the things you can get with KickoffLabs!
Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included with our Enterprise plan.
Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.
Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.
We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.
Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.
Upload a set of unique coupon codes we can distribute on entry or at set reward levels.
Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.
Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.
We've included a template that supports our campaign types out of box and make it easy to edit.
Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.
Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.
Special contest actions where leads add their phone number or answer simple questions after signing up.
Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.
Customize the entry form to collect name, phone number, address, or any custom field you want.
Leads can get additional entries or points when they tell their friends with links we provide. Learn more.
Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.
Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.
Show people where they stand by adding a leaderboard to your giveaway. Learn more.
Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.
Send emails after sign up or when they reach key activity thresholds to increase engagement.
Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.
Easily collaborate with team members on campaigns by inviting them to your account. Learn more.
Test landing pages for your contest without losing conversions to a bad variation!
Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.
Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.
Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.
A countdown for your campaign used on landing pages and your contest box.
Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.
Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?
