Run a sweepstakes that doubles your email list
Most sweepstakes get you sign-ups. This one gets you sign-ups that bring more sign-ups. Pick a prize, build a page in minutes, and let bonus entries for referrals and social actions turn every entrant into a recruiter.
What is a bonus-entry sweepstakes?
It is a no-purchase-necessary prize drawing where entrants earn extra chances to win by referring friends, sharing on social, and completing actions you choose. KickoffLabs hosts the entry and status pages, tracks every action, screens for fraud, and helps you pick a verified winner — so a single prize can grow your audience by thousands of qualified leads.
The viral loop, in three steps
Every entrant becomes a distribution channel — automatically.
A visitor enters for the prize and instantly gets a personal share link and status page.
Every friend they refer — plus any social action you set — earns more entries and better odds.
KickoffLabs filters bots and duplicates, then helps you draw a winner with a public proof page.
Turn one prize into a self-spreading giveaway
Start from a sweepstakes template, embed the entry form on your site, or connect an existing form.
Award bonus entries for referrals, social follows, video views, SMS opt-ins, and purchases — you decide how many entries each one earns.
Bolt on a leaderboard for top referrers or reward levels everyone can unlock.
Push new entrants with referral context to Mailchimp, Kit, Klaviyo and more via integrations.
Built-in fraud detection and a verified winner picker keep your drawing legitimate — no spreadsheets, no screenshots.
Sweepstakes variations
Start with a basic bonus-entry sweepstakes, then push harder when you are ready.
Sweepstakes with a leaderboard
Add a public leaderboard and award special prizes to your top referrers. Great for competitive audiences.
Learn more
Sweepstakes with milestone rewards
Pair the grand-prize drawing with rewards anyone can unlock by hitting referral milestones.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a sweepstakes needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Try KickoffLabs for free
Launch a viral sweepstakes that turns every entrant into your next source of leads.
Start Free — No CC Required