Build a launch waitlist that grows itself
Most waitlists just sit there until launch day. Add a giveaway and every signup has a reason to spread the word — they earn bonus entries into your prize draw for referring friends, so the list compounds while you build the product.
What is a waitlist with a giveaway?
It is a pre-launch signup list where members earn extra chances to win a prize by referring friends. KickoffLabs hosts the signup and status pages, gives each member a personal share link, tracks verified referrals, and awards bonus entries automatically — turning early interest into viral, pre-launch growth.
The launch loop, in three steps
Turn every pre-launch signup into a referral engine — automatically.
Leads sign up before launch and instantly get a personal share link and status page.
Members earn bonus prize-draw entries when friends join and complete actions you set.
KickoffLabs tracks verified referrals, picks winners, and hands you a warm launch-day audience.
Run a pre-launch waitlist that fills itself
Publish a hosted waitlist page, embed the signup on your site, or connect an existing form.
Give bonus entries for referrals, social shares, phone numbers, and more with leaderboards or milestone reward levels.
Email your existing list an instant signup link so every member gets their own referral URL.
Push signups with referral context to Mailchimp, Klaviyo, Kit and more via integrations.
Draw winners fairly, then send launch offers to the whole waitlist — 5-10% typically convert at launch.
Launch waitlist variations
Mix and match features to build the pre-launch audience you want.
Product launch waitlist
Collect pre-launch signups and move the most engaged fans up the line.
Learn more
Waitlist with a leaderboard
Got a competitive audience? Top referrers climb the ranks and win.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a launch waitlist needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Try KickoffLabs for free
Build a launch waitlist that grows virally and connects to the email tools you already use.
Start Free — No CC Required