Setup a launch giveaway that drives referrals for entries in minutes!

Launch your product by running a Launch Giveaway where leads sign up for the waitlist and then earn additional entries by referring friends and taking actions that improve their odds of winning and move them up in line.

Example KickoffLabs waitlist giveaway

Why run a Launch Giveaway with KickoffLabs?

With a viral launch giveaway everyone gets a unique share link, we track referrals and social actions for you, and members improve their odds of winning when their friends join and get engaged!

Incentivize your Waitlist

A prize gives people incentive to move up the list beyond the simple joy of being first. It's also something fun for your new audience.

Grow your Email & Social Audience

Not only will leads join your waitlist in anticipation for your launch, but they will also be incentivize to complete contest actions to win a prize.

Create Online Engagement

With a giveaway, leads are excited to earn more entries and engage with your waitlist by referring friends, adding their phone number, sharing posts, and more!

Boost Launch Sales

In our experience between 5-10% of leads captured in a product launch convert to customers during the launch phase. Leads will be working to earn the big prize but you can also send special offers to contest participants and add retargeting to expand the reach of your advertising campaigns to continue growth.

Example of a launch Giveaway from KickoffLabs.

What can you do with a viral pre-launch waitlist?

Startups, small businesses, and marketing teams from fortune 100 companies have all run successful waitlists to build buzz using KickoffLabs!

See the customer showcase

Big Product Launches

Create a pre-launch campaign that captures leads and generates buzz.

Startup Validation

Test that you can generate leads and influencers before building something without customers.

Manage Limited Access

Prioritize limited product access from a waitlist where people compete to move up in line.

Find VIPs & Influencers

You'll see who's engaged early, with sharing, that you should segment into a VIP group.

Event Promotion

Setup a viral campaigns for pre-sales and early access to tickets.

Crowdfunding Pre-Launch

Kickstarter and indigogo campaigns earn millions after a viral KickoffLabs promotion.

Waitlist Variations

Mix and match features to create these common waitlist variations.

Pre-launch Waitlists

Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

Learn More

Launch Giveaways

Launch Giveaways

Leads move up in line AND earn entries to win a launch prize!

Learn More

Launch Leaderboards

Launch Leaderboards

Leads move up in line AND move up a prize leaderboard.

Learn More

Milestone Reward Programs

Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

Learn More

Start Free

See More Templates

How can you run a KickoffLabs campaign?

We're flexible. Choose to run a viral campaign in a simple embedded widget, a popup, or even connect to an existing form!

Example of an embedded waitlist.

Embed Widgets

Use a simple embedded form or embed whole KickoffLabs campaigns on your site.

Learn more

Example Kickofflabs waitlist popups on your site.

Popup Box

Customize a popup template, add to your site, open with a link or on a timer.

Learn more

Build your HTML or use another service with our AnyForm script.

Existing Form Connections

Use your sites form builder and make it a viral form after signup.

Learn more

Use our hosted landing pages to run viral campaigns.

Separate Landing Pages

Create pages in our simple editor, use our hosting, and run them on your domain.

Learn more

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.


We wanted to use KickoffLabs, because we don't want to launch to crickets because this was kind of our brand relaunch.

Jake Elliot Hook


I just started searching for ways to implement a wait list in a very quick way. And I was looking for a software that can really help me manage that and that's where KickoffLabs came in.

Mila Banerjee
Founder + CEO


The great thing with KickoffLabs is that it let us set up the referral program before the app was ready.

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.



Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.


Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol


Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.



Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.


Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer


A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.

Our customers have used KickoffLabs to collect over 100 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?