A prize draw anyone can win — and a race to the top
Give every entrant a fair shot at the prize, then let your competitive fans go further. Referring friends and taking actions earns bonus entries and climbs a public leaderboard, so you get the reach of a random giveaway plus a top-referrer race that keeps people sharing.
What is a sweepstakes with a leaderboard?
It's a bonus-entry giveaway that adds a competitive twist. Everyone who enters is eligible for the random prize draw, and entrants earn extra entries — and rise up a public leaderboard — by referring friends and completing actions. KickoffLabs hosts the pages, verifies entries, ranks referrers live, and automates rewards for both the draw winner and the top of the board.
How a leaderboard sweepstakes works
Random-draw reach plus a competitive top-referrer race — in one campaign.
Every signup gets one entry in the random prize draw and a personal referral link to earn more.
Referrals and contest actions add bonus entries and move entrants up a public, live-ranked board.
Draw a random winner from all entries and reward the top referrers — automatically, no spreadsheet.
Turn one giveaway into a share-driven top-referrer race
Publish a hosted contest page, embed the entry form, or connect an existing form on your site.
Show a live leaderboard so top referrers can see their standing and race to the top.
Award bonus entries for contest actions — referrals, phone numbers, follows, and shares.
Verified referral tracking filters bots, duplicates, and disposable emails so the board is fair.
Push new entrants with referral context to Mailchimp, Kit, Klaviyo and more via integrations.
Sweepstakes variations
Mix and match features to create these common sweepstakes campaigns.
Sweepstakes
Straight-up enter-to-win mechanics with bonus entries for referrals and actions.
Learn more
Leaderboard giveaway
Drop the random draw entirely — the top referrers on the board win the prizes.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a leaderboard sweepstakes needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Try KickoffLabs for free
Launch a sweepstakes with a leaderboard that rewards random luck and your biggest fans alike.
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