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Giveaway + Leaderboard

A prize draw anyone can win — and a race to the top

Give every entrant a fair shot at the prize, then let your competitive fans go further. Referring friends and taking actions earns bonus entries and climbs a public leaderboard, so you get the reach of a random giveaway plus a top-referrer race that keeps people sharing.

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Quick answer

What is a sweepstakes with a leaderboard?

It's a bonus-entry giveaway that adds a competitive twist. Everyone who enters is eligible for the random prize draw, and entrants earn extra entries — and rise up a public leaderboard — by referring friends and completing actions. KickoffLabs hosts the pages, screens entries for fraud, ranks everyone live, and draws the random winner; you award the top-of-board prizes straight from the leaderboard.

How it works

How a random draw and a leaderboard work together

Random-draw reach plus a competitive top-referrer race — in one campaign.

1
Enter to win

Every signup gets one entry in the random prize draw and a personal referral link to earn more.

2
Climb the leaderboard

Referrals and contest actions add bonus entries and move entrants up a public, live-ranked board.

3
Reward winners

Pick a Winner draws at random from verified entries, weighted by points if you like. The top of the board is your shortlist for the competitive prizes.

Example page

How a random draw and a leaderboard share one page

Everyone has a shot at the grand prize, and the top three referrers win extra. The page explains both and shows each entrant where they stand.

More example pages
The full giveaway with a draw and a leaderboard page, as an entrant sees it after signing up
Leaderboard Giveaway · Neo Brutalist style

  1. Grand prize plus rank prizes

    • The random-draw prize leads, followed by the signed decks for the top 3 referrers.
    • Each card says how it's won.
    Grand prize plus rank prizes: a section of the giveaway with a draw and a leaderboard page

  2. Entries and the leaderboard

    After signup
    • Referrals, a YouTube subscribe and an Instagram follow all earn bonus entries for the drawing and climb the leaderboard.
    • Top sharers show beside the actions.
    Entries and the leaderboard: a section of the giveaway with a draw and a leaderboard page

  3. Where you stand

    After signup
    • Position, referrals and a share link in one panel.
    Where you stand: a section of the giveaway with a draw and a leaderboard page
The full giveaway with a draw and a leaderboard page drafted by the KickoffLabs builder
Leaderboard Giveaway · Neo Brutalist style

Giveaway with a draw and a leaderboard

The brief: Summit Skate Co. draws one grand-prize winner at random, and the top 3 referrers each win a signed deck.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Turn one giveaway into a share-driven top-referrer race

Giveaway leaderboard showing ranked top referrers
Launch without codePublish a hosted contest page, embed the entry form, or connect an existing form on your site.
Rank fans in real timeShow a live leaderboard so top referrers can see their standing and race to the top.
Reward actions that grow youAward bonus entries for contest actions — referrals, phone numbers, follows, and shares.
Keep entries honestVerified referral tracking filters bots, duplicates, and disposable emails so the board is fair.
Sync leads to your stackPush new entrants with referral context to Mailchimp, Kit, Klaviyo and more via integrations.
Variations

Looking for a pure leaderboard giveaway?

Most people who land here want the leaderboard, not the random draw. If the top of the board should win outright, start on the leaderboard giveaway page.

See page examples
Leaderboard giveaway

Drop the random draw entirely — entrants earn points and the top referrers win the prizes.

 Learn more Bonus-entry giveaway

A random draw with bonus entries for referrals and actions, and no public ranking.

 Learn more Enter to Win

The simplest giveaway: one entry each and a random winner. Share links included, but sharing doesn't earn entries.

 Learn more All giveaway types

Compare every giveaway and contest mechanic KickoffLabs runs, side by side.

 Learn more
“Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.”
Yegor Nadvornyy · Founder & CEO, Brainrich Kids
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a draw-plus-leaderboard giveaway needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Rules drafted for you

An official rules and terms page drafted from your prize and dates.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Launch a giveaway with a leaderboard that rewards random luck and your biggest fans alike.

Start a leaderboard giveaway