Setup a newsletter referral program in minutes to grow your list

Generate a buzz and engage your most loyal subscribers with rewards as they refer friends to your newsletter without breaking your marketing budget.

Signup free today and set up this proven newsletter growth technique.

No credit card required to get started.

Landing Page: Simple newsletter referral page.

How a newsletter referral program works.

Everyone gets a personal share link, we track referrals for you, and subscribers get automated rewards for sharing!

Create a newsletter referral campaign with KickoffLabs

No code required! Publish a dedicated newsletter referral program page where new leads can signup and track their progress. Connect your domain, embed it all on your website, or connect to existing forms!

Email your audience personal share links

Use our Instant Signup link in your newsletter platform to generate personal share links for everyone instantly.

Track referrals and reward progress

Leads will be able to use their status page from KickoffLabs to see if they've earned any verified referrals to your newsletter. You'll be notified when leads reach new reward levels.

Push new leads back to your email provider

Optionally push new leads automatically from KickoffLabs to back to your email provider automatically using one of our integrations. Download the whole list any time.

Deliver Rewards

When leads earn rewards they'll receive notification that can include unique links or exclusive discount codes they can use to redeem their rewards.

Newsletter Referral Status Page.

Newsletter Referral Variations

Mix and match features to create these other common newsletter growth campaigns designed to engage and grow an existing audience.

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See More Templates

Newsletter Giveaway

Run a promotion where members earn additional chances to win by referring friends to your subscriber list.

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Newsletter leaderboard

Got a competitive audience? Engage them with a leaderboard where the top members win a prize at the end.

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Newsletter Referrals Setup Your Way in Minutes

Setup your referral campaign as a new landing page, popup, embedded box, or using existing forms on your site!

Use our hosted landing pages to run viral campaigns.

Landing Pages

Create pages in our simple editor, use our hosting, and run them on your domain.

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Example Kickofflabs waitlist popups on your site.

Popup Box

Customize a popup template, add to your site, open with a link or on a timer.

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Example of an embedded waitlist.

Embedded On your Site

Use a simple campaign box or embed whole KickoffLabs pages on your site.

Build your HTML or use another service with our AnyForm script.

Any Non KickoffLabs Page

Use another page builder or custom HTML with our AnyForm script or API.

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Learn from a recent newsletter referral success story

See Real Success!

Check out interviews with users who ran a successful giveaway with KickoffLabs.


Over 5 years, we slowly built our e-mail list to have about 25,000 leads. In a matter of one week, we doubled it through the assistance of KickoffLabs. It changed the game for our business.

Amin G.


What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.

Valentina Lin
Marketing Director


We’ve had a very positive experience using KickoffLabs and will be running more campaigns with the platform. But first we’re literally waiting for more product so we can support the next 20,000 subscribers!

Features Built to Grow Your Business

Here's just a sample of the things you can do with KickoffLabs!

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries.

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Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that.

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Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing!

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Send emails after sign up or when they reach key activity thresholds to increase engagement.

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Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases!

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Show people where they stand by adding a leaderboard to your giveaway.

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Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions.

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Form Actions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Unlimited Entries

You keep your leads... as many as you can collect. Export the list at any time.

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account.

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SMS Support

Bring viral contests directly to mobile phones. Collect phone numbers and encourage viral sharing via SMS responders!

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Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

1:1 Onboarding

Get 30 minutes with a KickoffLabs expert. Get started right!

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Campaign Management

Manage multiple giveaways or multiple clients for your agency with one account at the same time.

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.


A countdown for your campaign used on landing pages and your contest box.

API & Webhook Support

Build something custom with our contest API and use Webhooks to send and receive notifications about your giveaway.

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey.


Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts.

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We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs.

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Our customers have used KickoffLabs to collect over 70 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?