Setup a newsletter referral program in minutes to grow your list

Generate a buzz and engage your most loyal subscribers with rewards as they refer friends to your newsletter without breaking your marketing budget.

Signup free today and set up this proven newsletter growth technique.

No credit card required to get started.

Landing Page: Simple newsletter referral page.

How a newsletter referral program works with KickoffLabs with KickoffLabs.

Everyone gets a personal share link, we track referrals for you, and subscribers get automated rewards for sharing!

Simple Step by Step Plan to Double Your Newsletter Subscribers

Create a newsletter referral campaign with KickoffLabs

No code required! Publish a dedicated newsletter referral program page where new leads can signup and track their progress. Connect your domain, embed it all on your website, or connect to existing forms!

Email your audience personal share links

Use our Instant Signup link in your newsletter platform to generate personal share links for everyone instantly.

Track referrals and reward progress

Leads will be able to use their status page from KickoffLabs to see if they've earned any verified referrals to your newsletter. You'll be notified when leads reach new reward levels.

Push new leads back to your email provider

Optionally push new leads automatically from KickoffLabs to back to your email provider automatically using one of our integrations. Download the whole list any time.

Deliver Rewards

When leads earn rewards they'll receive notification that can include unique links or exclusive discount codes they can use to redeem their rewards.

Newsletter Referral Status Page.

Newsletter Referral Variations

Mix and match features to create these other common newsletter growth campaigns designed to engage and grow an existing audience.

Start Free

See More Templates

Newsletter Giveaway

Run a promotion where members earn additional chances to win by referring friends to your subscriber list.

Learn More

Newsletter leaderboard

Got a competitive audience? Engage them with a leaderboard where the top members win a prize at the end.

Learn More

Learn from a recent newsletter referral success story

How can you run a KickoffLabs campaign?

We're flexible. Choose to run a viral campaign in a simple embedded widget, a popup, or even connect to an existing form!

Example of an embedded waitlist.

Embed Widgets

Use a simple embedded form or embed whole KickoffLabs campaigns on your site.

Learn more

Example Kickofflabs waitlist popups on your site.

Popup Box

Customize a popup template, add to your site, open with a link or on a timer.

Learn more

Build your HTML or use another service with our AnyForm script.

Existing Form Connections

Use your sites form builder and make it a viral form after signup.

Learn more

Use our hosted landing pages to run viral campaigns.

Separate Landing Pages

Create pages in our simple editor, use our hosting, and run them on your domain.

Learn more

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.


Even with how little we promoted the campaign, somehow it spread like wildfire. KickoffLabs social sharing feature made it easy for lots of other people to do the promotion for us, with 94% of new leads coming in through referrals.

Aref Shehadeh

SOLO Eyewear

We exceeded our subscriber goal, converting 30,487 new leads… while getting a ton of brand exposure in the process! 98% of people were referred by somebody else via the Viral Boost.

Dana Holliday
Co-Founder & Creative Director

SOLO Eyewear

Once I logged in to KickoffLabs, the tools were simple but I was also able to easily do custom design. Along with implementing & managing the social referral program for us, it was a no-brainer!

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included in business subscriptions

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.



Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.


Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol


Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.



Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.


Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer


A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.

Our customers have used KickoffLabs to collect over 100 Million leads!

Almost half of those leads come from a KickoffLabs contest actions and referrals. What are you waiting for?