We all put unreasonable expectations on ourselves and this holds us back. They hold us back from launching new ideas or growing our businesses.Whether or not these expectations come from the media, the competition, or our own unreasonably high standards you have to let them go! You have to tell them “Nope. Not today!” You don’t…
There’s never been a better time to boost your income with a side hustle. In this post I’ll explore some great ideas and tell you how to get started tonight. BTW – This isn’t just another “listicle”. I’ve personally run several of these hustles to get KickoffLabs off the ground and earn extra money for my…
It’s no secret that someone is much more likely to become a customer if they discovered your business on the recommendation from a friend. At KickoffLabs we’ve brought that level of word of mouth personalization to your landing pages. You can now have personalized greetings on your landing pages just like the ones Glowforge used…
Today (8/14/2017) we updated the Terms of Service at KickoffLabs to make our stance on hate crystal clear: Hate speech, harassment, bullying, and threats will not be tolerated on the KickoffLabs platform. I’ve included the full text of the update at the bottom of this post. While we believe in free speech we do not believe that…
Search advertising is a great way to get in front of your customers, generate leads, or test interest in new business ideas. Users show intent that they recognize there is a problem and may already be searching for a solution you can provide. This makes search advertising very powerful because you are able to get…
Lead generation and obtaining new customers are two of the most important things your business needs to do. KickoffLabs makes the process of lead generation easy, but you still need to drive targeted traffic to your landing pages. There are several channels you can use to drive traffic such as organic search, social media, and…
We recently updated the KickoffLabs application with a new dashboard experience. Our goals with this update included: Improve the speed of the application.Simplify the experience for common tasks. Make campaign functionality easier to discover, implement, and manage. We did this a few ways. In addition to speeding up the dashboard with new technology. We made some key changes. Separated…
This is part 3 of a 4 part series that shares the best copywriting advice we’ve ever written. Part 1 talked about doing the proper research with some general rules. Part 2 got really practical with specific rules, guidance and examples. Part three will tackle the special case of copywriting for contest pages. Don’t forget…
This is part two of a 3 part series on copywriting for lead generation landing pages. Part one discussed the type of research you should do and questions to ask yourself before you start writing copy. You can read it here.Part two gets more tactical. We’ll cover my own checklist of things to look out for…
This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.Part…