The KickoffLabs Blog

2021. New year, new beginnings. We all like to make New Year’s resolutions, this year even more so. 

Kickstarter campaigns are a great way to get your amazing product off the ground. The advantages are twofold: For one, a Kickstarter campaign allows you to gage interest in your product or service before you put up too much of the money to actually create it. Second, Kickstarter as a crowdfunding platform helps you turn that interest into monetary support right off the bat. If you do it right, you won’t need a loan from an investor to back your idea - you’ll have a slew of investors who are also your customers. 

So you’ve created a giveaway - and people are signing up for it. Amazing! It means you’re reaching your target audience and that they love what you have to offer. It means they’re hooked. 

The last quarter of every year is jam-packed full of holidays: Halloween, Thanksgiving, Christmas, and New Year - and let’s not forget those “marketing holidays” Black Friday and Cyber Monday. 

If a picture is worth a thousand words, a video might just be worth a thousand followers.

With over 1 billion active users on Instagram, it only makes sense to utilize this social media platform to promote your brand. There are tons of ways to do this, and one of the best of them is to create a giveaway campaign and spread the word through Insta. 

Any small business owner knows the struggles that come along with marketing to promote brand awareness, especially for SMBs that are just starting up. Getting your young startup off the ground running isn’t a Field of Dreams type of thing where “if you build it, they will come.” 

As humans, we’re genetically programmed to love free stuff. Even something as simple as free food samples at Costco can turn someone’s day around. So it makes sense that running a contest for a free giveaway is a great way to promote your brand, your product, and your vision.

At KickoffLabs, we know better than anyone that running a successful campaign is hard work, and knowing exactly what speaks to your audience isn’t always easy. The first step is generating traffic, which is challenging enough, but what comes next is even more difficult. 

You can’t expect to rapidly grow your email list without investing a little effort into it. The times when people signed up for newsletters just for the fun of it are over.