The KickoffLabs Blog

Whether you’re creating a landing page with 50 words or a blog post containing 1.000 words, the way you write does matter. There’s a strong correlation between conversions and copywriting, and some sources even say that it’s possible to increase conversions by 113% - or more! - with powerful copy.

Getting a loan at a bank for your business idea is out - crowdfunding is in. So you’ve decided to launch your business baby via Kickstarter or another crowdfunding platform.

People are shopping online at an accelerated rate - which probably doesn’t come as a surprise, considering we’ve all been stuck at home for most of 2020. The rate of acceleration might come as a surprise, though, as it has resulted in an additional $174 billion in ecommerce revenue in 2020 in the US alone. At $861 billion dollars total ecommerce sales, the pandemic gave online sales a boost it wasn’t estimated to reach until 2022.

Everyone and their parents are on social media these days. More people hop onto Facebook, YouTube, Insta & Co. per day than there are visitors to all the trade shows, expos, and conventions around the world in a year combined (pre-pandemic, obviously). 

So you have an amazing business idea and are already working your butt off to turn that initial concept into an actual product or service? Kudos! That’s exactly the energy you need to launch any kind of business. But before you keep going, make sure you know the answer to this question: 

2021. New year, new beginnings. We all like to make New Year’s resolutions, this year even more so. 

Kickstarter campaigns are a great way to get your amazing product off the ground. The advantages are twofold: For one, a Kickstarter campaign allows you to gage interest in your product or service before you put up too much of the money to actually create it. Second, Kickstarter as a crowdfunding platform helps you turn that interest into monetary support right off the bat. If you do it right, you won’t need a loan from an investor to back your idea - you’ll have a slew of investors who are also your customers. 

So you’ve created a giveaway - and people are signing up for it. Amazing! It means you’re reaching your target audience and that they love what you have to offer. It means they’re hooked. 

The last quarter of every year is jam-packed full of holidays: Halloween, Thanksgiving, Christmas, and New Year - and let’s not forget those “marketing holidays” Black Friday and Cyber Monday. 

If a picture is worth a thousand words, a video might just be worth a thousand followers.