Any small business owner knows the struggles that come along with marketing to promote brand awareness, especially for SMBs that are just starting up. Getting your young startup off the ground running isn’t a Field of Dreams type of thing where “if you build it, they will come.”
As humans, we’re genetically programmed to love free stuff. Even something as simple as free food samples at Costco can turn someone’s day around. So it makes sense that running a contest for a free giveaway is a great way to promote your brand, your product, and your vision.
At KickoffLabs, we know better than anyone that running a successful campaign is hard work, and knowing exactly what speaks to your audience isn’t always easy. The first step is generating traffic, which is challenging enough, but what comes next is even more difficult.
You can’t expect to rapidly grow your email list without investing a little effort into it. The times when people signed up for newsletters just for the fun of it are over.
There are many moving parts to running a successful marketing campaign, especially if your end goal is for it to go viral - which, let’s face it, that’s pretty much always the end goal.
We all know that creating a successful landing page is all about converting viewers to potential leads. Once a visitor lands on the page, the ultimate goal is to grab that person’s attention and generate a lead - one that will hopefully translate into dollars in the future.
Imagine walking in a casino with $10,000 in your hands, and simply betting it all on red. No strategy, no taking it slow.
Online contests can be that differentiator between a successful launch that generates hundreds of leads and sales, or a complete flop.
Day after day, we get bombarded with information. It is this very reason that companies are trying to close a sale by coming up with new ways of standing out from the crowd.
You spend hours perfecting your landing page, making sure everything is working correctly in the background. But then your contest never takes off.