The KickoffLabs Blog

Crowdfunding has taken the world by storm, making one thing very obvious. People are willing to put their money behind brilliant ideas and truly want to see those ideas come to life.

Here’s a hard truth that savvy Facebook marketers are well aware of: Facebook ads aren’t getting any cheaper. In fact, they’re just going to keep getting more expensive.

Kickstarter campaigns are an amazing way to get a creative idea off the ground running, all without putting your own hard-earned money on the line or having to apply for a bank loan. Creating and running the campaign right has the ability to boost brand awareness, increase leads, improve social media engagement, and so much more.

Whether you’re creating a landing page with 50 words or a blog post containing 1.000 words, the way you write does matter. There’s a strong correlation between conversions and copywriting, and some sources even say that it’s possible to increase conversions by 113% - or more! - with powerful copy.

Getting a loan at a bank for your business idea is out - crowdfunding is in. So you’ve decided to launch your business baby via Kickstarter or another crowdfunding platform.

People are shopping online at an accelerated rate - which probably doesn’t come as a surprise, considering we’ve all been stuck at home for most of 2020. The rate of acceleration might come as a surprise, though, as it has resulted in an additional $174 billion in ecommerce revenue in 2020 in the US alone. At $861 billion dollars total ecommerce sales, the pandemic gave online sales a boost it wasn’t estimated to reach until 2022.

Everyone and their parents are on social media these days. More people hop onto Facebook, YouTube, Insta & Co. per day than there are visitors to all the trade shows, expos, and conventions around the world in a year combined (pre-pandemic, obviously). 

So you have an amazing business idea and are already working your butt off to turn that initial concept into an actual product or service? Kudos! That’s exactly the energy you need to launch any kind of business. But before you keep going, make sure you know the answer to this question: 

2021. New year, new beginnings. We all like to make New Year’s resolutions, this year even more so.