The KickoffLabs Blog

The Christmas season is fast approaching, which means it’s time to start incorporating Santa Clause, sleigh bells, and Rudolph into your marketing plan. One of the best ways to do that is to launch a contest that embraces the holiday spirit.

You’ve come up with an innovative business idea, have the initial funding, and believe you have what’s needed to start a business and succeed. Bad news, you still have an 80% chance of failing! Yes. You heard that right. Research shows as much as 80% of start-up businesses fail in their first year.

Keeping your audience engaged is more important than ever, but it’s also more challenging than ever. The average attention span of a human adult is less than ten seconds, and with so much content being thrown at us from every direction, attracting (not to mention holding) someone’s attention isn’t easy.

Marketers today use video campaigns, webinars, and other trendy (cough Tik Tok cough) opportunities to reach their customers in the current digital era. However, that shouldn’t distract you from one of the oldest and yet most effective messaging platforms – email. You might be wondering whether email marketing is worth your time and efforts. Well, it is. Research shows that 99% of email users check their inbox every day, meaning that you can rely on emails for customer engagement.

Influencer marketing is rising, with research showing that this market’s value grew from $6.5 billion to $13.8 billion between 2019 and 2021. Knowing how to find and partner with the ideal influencers can help build brand awareness, drive traffic to your website, generate valuable leads, and increase sales!

If you’re a small business looking to end your business year with a bang, Black Friday is where it’s at. It doesn’t matter if you’re an established company that’s been running for years or if you just launched a new venture a couple of weeks ago; planning your Black Friday activities should start now.

“Video Killed the Radio Star” is a song we’ve all been singing along to when it comes on. But when was the last time you truly stopped and thought about the title and what it means even in today’s world?

At this very moment, there are an estimated 12 million - 24 million eCommerce sites across the world. To put that number in perspective — if you launched 100 online shops every day, it would take 657 years to launch 24 million of them.

Software as a service, SaaS for short, is a growing industry and the future of software as we know it. Unlike your run-of-the-mill enterprise software, SaaS requires a very specific type of selling strategy, especially if you’re hoping to land major deals at higher price points.

You’re ready to create an online contest landing page in order to drive results and increase your profit.