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The KickoffLabs Blog

Insights for smarter marketing

Why Kickstarter Campaigns Are Essential + 3 Ideas You Can Use Right Away

Kickstarter campaigns are a great way to get your amazing product off the ground. The advantages are twofold: For one, a Kickstarter campaign allows you to gage interest in your product or service before you put up too much of the money to actually create it. Second, Kickstarter as a crowdfunding platform helps you turn that interest into monetary support right off the bat. If you do it right, you won’t need a loan from an investor to back your idea - you’ll have a slew of investors who are also your customers. 

5 Small Businesses That Made It Big With a Prelaunch

Any small business owner knows the struggles that come along with marketing to promote brand awareness, especially for SMBs that are just starting up. Getting your young startup off the ground running isn’t a Field of Dreams type of thing where “if you build it, they will come.” 

How to Create a Giveaway in Just 10 Minutes

As humans, we’re genetically programmed to love free stuff. Even something as simple as free food samples at Costco can turn someone’s day around. So it makes sense that running a contest for a free giveaway is a great way to promote your brand, your product, and your vision.