The KickoffLabs Blog

Insights for smarter contest marketing

Killer Copywriting for Giveaways to Drive Entries

Listen up, marketers and entrepreneurs! If you think your giveaway is just about the flashy prizes and the number of entries, think again. It’s time we talk about the unsung hero of your giveaway campaign’s success: copywriting. This isn’t just about stringing together a few catchy phrases; it’s about crafting an experience so compelling, so irresistible, that your audience can’t help but to enter to win and tell some friends.

Writing Landing Pages that Convert

Attention is today’s currency. You don’t get much of it to grab the attention of someone coming to one of your landing pages. The importance of your landing page’s headlines and subheadlines cannot be overstated. These words must grab attention and pull the audience into your story that’s filled with complimentary images, testimonials, microcopy, and a clear call to action.

Step-by-step guide to creating your brand voice

Creating a brand voice is essential for maintaining consistency and personality in your content. Just like product features - the brand voice developed here will help separate you from the competition. Don’t believe me?

Audience Research for Conversion Focussed Copywriting

Knowing your audience isn’t just advice—it’s the cornerstone of effective copywriting. Mastery in audience research is non-negotiable. Without a profound understanding of your audience’s desires and nuances, your content risks falling on deaf ears.

Holiday Giveaway Ideas - Ultimate Guide

If you’re looking for giveaway ideas to boost your engagement, increase the emails on your email list, and surprise and delight your target audience, you’ve come to the right place. Kickoff Labs has compiled an extensive list of blog posts to inspire you on every important day of the year. Check out our master list below and find great new ways to connect with your followers!

11 Giveaway Ideas to Grow Sales

In today’s digital age, engaging with your target audience can be a challenge. Giveaways have emerged as a powerful tool in the marketing arena, offering brands a unique opportunity to capture attention, foster loyalty, and drive conversions. They are strategic avenues for brands to amplify buzz, bolster brand awareness, and cultivate deep engagement with their audience.

30 Prelaunch Promotion Strategies to Build Hype

Whether you’re building a business, developing a crowdfunding campaign, or bringing a new product to market, you’re eager to launch. Not so fast — build up the anticipation, and your target audience will be ready to bite.

Boost Amazon Store Sales with Giveaways that Stand Out

When you list your products to sell on Amazon Marketplace, you’re competing with thousands of sellers trying to do the same thing. It’s hard to stand out. Running a giveaway is a great way to do just that. You’ll get to encourage more users to interact with your Storefront, increasing your visibility, collecting customer email addresses, and driving sales.