The KickoffLabs Blog

Video is a great way to engage with your audience. It tells a story, paints a picture, and showcases a message in a way that propels past the written word. A well-done and carefully crafted video is powerful, especially for those who are looking to share something with a large number of people.

What better way to celebrate the women in your life than showering them with social outings, spa days, and everything that says, we love you, Mom! Creating a Mother’s Day giveaway is a great way to engage your audience, expand your leads, and connect with your following!

On a typically cold March day, you’ll find many Americans dressing head to toe in green and celebrating St. Patrick’s Day. While technically a feast day for Christians, St. Patrick’s Day has morphed into a global celebration of all things Irish. Because the Irish diaspora is so wide, many countries have their own interpretation of what they do on the day. But in terms of scale and reputation, North America has the largest celebrations.

Love it or hate it. It is hard to deny the power of Twitter. Originally launched as a social media site built on the premise of users sharing short one-line insights and opinions, Twitter has morphed into the town square of the internet.

A referral code or link is a tool businesses use to incentivize and track word-of-mouth marketing. Each person participating in the program is given a unique code or link, which helps businesses track who is sharing the code and who is signing up.

Everyone loves a free giveaway, add a bit of friendly competition and you have the recipe for a viral buzz-generating giveaway contest. Giveaway contests are an awesome way to drive brand recognition, grow your following, and build hype for your business launch or upcoming product drop, but managing a successful giveaway contest can feel a bit intimidating to those new to the game.

I’ve been running an Airbnb out of my basement for almost six years. Last year we added an entire home in Bend, OR. There are lessons to be learned and relearned, from running an Airbnb that apply to running any online startup or small business. I wanted to share those with you in case you are considering launching your own business.

No matter how much the world of commerce and marketing changes, one thing remains constant. Person-to-person word-of-mouth referrals remain one of the most effective means of spreading the word about a great company, product, or service and building brand recognition.

When building a giveaway, the first docket item to add is thinking about your company’s end goal. The initial goal setting is a vital step to every building decision you’ll make. With that in mind, one of the most important tools to lead an incoming audience where you need them to go is the actions list. You can spend all the time designing your landing page and advertising your contest, but if you don’t lead your audience somewhere that matches your goals- you may just end up with only an email list and minimal genuine customer growth.

Artificial Intelligence has been on our minds and in our imaginations for decades. However, in the past several years, artificial intelligence has moved from the realm of science fiction to reality. Now, it’s more than just a cool concept. Some of the most recently developed AI tools can give you a massive productivity boost, especially regarding your marketing and sales efforts.