The KickoffLabs Blog

Insights for smarter marketing

How to Design the Perfect Contest Landing Page

If you’re using a landing page to promote a viral contest, you might think that designing the page will be easy. A lot of people assume that landing page design is just a matter of throwing some text and images together with the contest details. But it’s actually so much more than that.

How to Minimize Fraud in an Online Contest

Running an online contest is a highly effective way to create new leads. You get more eyes on your content, more opportunities to sell your services and products, and a greater chance to establish a loyal following. The more visits to your site, the better, right? Online contests and giveaways that require referrals are easily the quickest and most efficient way to get more people to your site.

4 Christmas Contest Ideas You Need to Try in 2021

The Christmas season is fast approaching, which means it’s time to start incorporating Santa Clause, sleigh bells, and Rudolph into your marketing plan. One of the best ways to do that is to launch a contest that embraces the holiday spirit.

The Best Metrics to Validate Your Startup Idea

You’ve come up with an innovative business idea, have the initial funding, and believe you have what’s needed to start a business and succeed. Bad news, you still have an 80% chance of failing! Yes. You heard that right. Research shows as much as 80% of start-up businesses fail in their first year.

How to Launch a Contest in 10 Minutes With KickoffLabs

Keeping your audience engaged is more important than ever, but it’s also more challenging than ever. The average attention span of a human adult is less than ten seconds, and with so much content being thrown at us from every direction, attracting (not to mention holding) someone’s attention isn’t easy.

Get More Engagement With Your Contest by Adding Amazing Emails

Marketers today use video campaigns, webinars, and other trendy (cough Tik Tok cough) opportunities to reach their customers in the current digital era. However, that shouldn’t distract you from one of the oldest and yet most effective messaging platforms – email. You might be wondering whether email marketing is worth your time and efforts. Well, it is. Research shows that 99% of email users check their inbox every day, meaning that you can rely on emails for customer engagement.

How to Generate Leads With Influencer Marketing on a Budget

Influencer marketing is rising, with research showing that this market’s value grew from $6.5 billion to $13.8 billion between 2019 and 2021. Knowing how to find and partner with the ideal influencers can help build brand awareness, drive traffic to your website, generate valuable leads, and increase sales!