The KickoffLabs Blog

Insights for smarter marketing

Get More Engagement With Your Contest by Adding Amazing Emails

Marketers today use video campaigns, webinars, and other trendy (cough Tik Tok cough) opportunities to reach their customers in the current digital era. However, that shouldn’t distract you from one of the oldest and yet most effective messaging platforms – email. You might be wondering whether email marketing is worth your time and efforts. Well, it is. Research shows that 99% of email users check their inbox every day, meaning that you can rely on emails for customer engagement.

How to Generate Leads With Influencer Marketing on a Budget

Influencer marketing is rising, with research showing that this market’s value grew from $6.5 billion to $13.8 billion between 2019 and 2021. Knowing how to find and partner with the ideal influencers can help build brand awareness, drive traffic to your website, generate valuable leads, and increase sales!

4 Black Friday Contest Ideas You Need to Try in 2021

If you’re a small business looking to end your business year with a bang, Black Friday is where it’s at. It doesn’t matter if you’re an established company that’s been running for years or if you just launched a new venture a couple of weeks ago; planning your Black Friday activities should start now.

Best Practices For Coming Soon Pages

A coming soon landing page is a sign up landing page designed to generate customer leads for a product or business that does not yet exist. A great coming soon landing page, focuses on one primary objective: getting people to sign up before launch. Do this right and you can build enough initial brand momentum to sustain an enormous amount of signups pre-launch 🙂