The KickoffLabs Blog

Insights for smarter marketing

Copywriting for Landing Pages Part 2: Getting Tactical & Practical

This is part two of a 3 part series on copywriting for lead generation landing pages. Part one discussed the type of research you should do and questions to ask yourself before you start writing copy. You can read it here.Part two gets more tactical. We’ll cover my own checklist of things to look out for…

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Copywriting for Landing Pages Part 1: Before You Write

This is the first in a three part series on copywriting for lead generation landing pages. The knowledge here has been gained over the last 6 years of hosting some amazing (and some not so amazing) lead generation campaigns. We’ve reviewed thousands of pages, know what works, and when you might want to start over.Part…

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Practical Landing Page Design – Part 2

Lauralee is the Web Designer at KickoffLabs. She has a background in Human-Computer Interaction and has spent the last 10 years making websites easy to use. This is part 2 of a 2 part series. If you haven’t read Part 1 yet read it first and then come back here. In Part 1 I talked…

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Practical Landing Page Design – Part 1

Lauralee is the Web Designer at KickoffLabs. She has a background in Human-Computer Interaction and has spent the last 10 years making websites easy to use. This is part 1 of a 2 part series. Here is Part 2. If you would have asked me two years ago if I thought creating a beautiful landing…

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How to Host Your First Webinar

Looking for tips and tricks to hosting your first webinar? Here’s a comprehensive guide to help you produce the best webinar, even on your first try.…

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