Campaign types

Pick your goal. The builder sets up the campaign.

Choose a giveaway, a launch waitlist, a rewards program, or a lead magnet (event RSVPs live here too), then the mechanic underneath it. Describe your campaign in a sentence and KickoffLabs drafts the page, rules, share page and emails.

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Not sure which fits? Ask our team.

4 campaign types

Giveaways & Contests

Grow your email, SMS, and social audience with a giveaway where entrants earn extra chances to win by referring friends and taking the actions you choose.

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Viral Giveaways

A prize drawing or contest that spreads itself as entrants refer friends.

Learn more Leaderboard Giveaway

Participants move up the leaderboard as they earn points by referring friends or taking other social actions.

Learn more Bonus-Entry Giveaway

A giveaway drawing where participant odds improve as they earn points.

Learn more Shopify / Purchase Giveaways

Purchases earn entries, so the giveaway drives revenue as well as leads.

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4 campaign types

Waitlists

Build buzz around your launch by encouraging leads to move up in line as they refer friends, share, and grow your audience without breaking your marketing budget.

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Pre-launch Waitlists

Leads move up a launch waiting list by telling friends and taking actions!

Learn more Referral Waitlist

Members skip the line by referring friends — the Robinhood launch mechanic.

Learn more Waitlist with a Giveaway

A referral waitlist with a launch-day prize draw on top.

Learn more Waitlist Leaderboard

Everyone sees their place in line and who's ahead of them.

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3 campaign types

Milestone Rewards

Double your email, SMS, and social media audience by running a Milestone Rewards Program where leads unlock rewards by referring friends and taking actions.

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Milestone Reward Programs

Participants unlock rewards as they earn points through referrals, purchases, and actions.

Learn more Referral Reward Programs

Refer three friends, unlock a reward — new leads and purchases both count.

Learn more Newsletter Referrals

Double your subscriber base with a referral campaign!

Learn more

2 campaign types

Lead Magnets

Grow your list all year with an opt-in page that delivers a download, a discount code, or an event seat after signup. Every signup gets a personal share link, and you can add milestone rewards when you want the list to grow itself.

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Lead Magnet Opt-ins

Deliver a download, a coupon code, or an event RSVP in exchange for an email, with share links built in.

Learn more Event Promotion

Fill an event with RSVPs that bring friends along.

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Get your referral program running quickly for the viral boost your business needs.

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