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Create and embed viral campaigns on any site in minutes

Get more from a standard opt-in form with popular viral marketing campaigns running on your site, no code needed. Add a waitlist to Webflow. Get referrals on Framer. Run giveaways on Squarespace. The combinations are endless.

Try viral embeds free Try a live embed

No credit card required to get started.

KickoffLabs dashboard Embed code screen with the campaign script, the place-the-page snippet and sizing options
Quick answer

What is a KickoffLabs embed?

An embed puts a KickoffLabs campaign, such as a viral giveaway, waitlist, milestone rewards or referral campaign, inside a page on your own site. You paste the campaign script and a page snippet, and it stays a KickoffLabs page, so leads, scoring and rewards all keep working. No technical knowledge required.

Everything you need

From simple opt-in forms to fully featured viral giveaways

Everything you need to run a viral campaign on your site.

Include a countdown for urgencyChange styles and end dates, and optionally stop new entries automatically after the end date.
Feature a hero image or videoAdd videos, images and more to your embedded campaign.
Customizable formsAdd a phone number, first name or any custom form field.
Drive referralsWe generate a unique referral link for everyone and track how many people they add to your email list.
Earn extra entries with actionsGet engagement by letting leads earn extra points or entries for taking actions.
Feature a leaderboardWe score and rank participants to spark a little competition.
No code required

Simple to build and edit, for any site

No technical skills required. Start from a popular template.

As simple or as complete as you need

Keep the embed to a compact signup box, or add sections for prizes, rewards and a leaderboard. Edit the copy and images right on the page.

A compact giveaway signup box with a photo, countdown, headline and entry form

Match your branding and A/B test it

Customize fonts, colors and more to match your site's brand. Then A/B test your embed just like a full landing page, with smarter A/B testing that can automatically pick the winning copy.

KickoffLabs page designer editing a giveaway signup page with a hero image, headline and entry form

Reusable components

Use campaign settings for actions, rewards and timers across multiple embeds. Every page and form feeds the same campaign, with the same leads, scoring and rewards.

Pages and forms list showing a live landing page and an AnyForm entry feeding the same campaign

Run any campaign type

Viral giveaways, waitlists, milestone rewards and referral campaigns all run as embeds.

See popular viral marketing campaigns
Live demo

Try a viral embed

Both of these are live KickoffLabs embeds running on this page: a minimal waitlist with referrals, and a giveaway with every feature turned on.

Waitlist with referrals
Giveaway with the works
Works with your site

Turn your website builder into a viral lead generating machine

A small list of the sites we support with embeds.

See all integrations
Webflow Wix Squarespace Weebly WordPress Unbounce Leadpages Instapage Framer Shopify Hubspot Custom HTML
“I just came across KickoffLabs and fell in love, especially with the UX. It made it very easy for people to share my project, get other folks excited about it... Now we're up to almost 3,000 subscribers on our email list.”
Melissa Moran · Founder + CEO, Swingly Toys
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Works well with

Related features

Referral tracking

Unique referral links for everyone, tracked automatically.

 Learn more Contest actions

Give leads more ways to earn points and entries.

 Learn more Leaderboards

Score and rank participants to spark competition.

 Learn more Popups

Open the same campaign in a popup instead.

 Learn more

Put a viral campaign on your site

Build it in our editor, paste the embed once, and start collecting referrals.

Try viral embeds free