A plain giveaway only rewards one winner. Add milestone rewards and every entrant has a reason to keep going: they earn extra entries for the draw and unlock guaranteed tiered rewards as they refer friends and take actions. More chances to win, plus something in it for everyone.
It is a bonus-entry giveaway paired with reward ladders. Entrants earn extra entries toward a random grand-prize draw and unlock guaranteed tiered rewards as they collect points by referring friends and completing actions. KickoffLabs hosts the pages, tracks verified referrals, and delivers rewards automatically — so one lucky winner takes the prize while everyone can still win something.
Pair a random draw with a reward ladder so every entry counts.
Leads join with an email, phone number, or social action and land in the random grand-prize draw.
Sharing a personal link and completing actions earns bonus entries for the draw and points toward reward tiers.
Hit a milestone and the reward is unlocked automatically — codes, links, or instructions sent by email.
Publish a hosted giveaway page, embed the signup on your site, or connect an existing form.
Stack guaranteed reward levels on top of the draw so entrants unlock a prize at every milestone.
Give extra entries for referrals, adding a phone number, following on social, and more — leads pick how hard they compete.
Reward emails fire the moment a tier unlocks — unique codes, links, or redemption instructions, no spreadsheet.
Push entrants with referral context to Mailchimp, Klaviyo, Kit and more through integrations.
Mix and match features to build the giveaway that fits your audience.
Skip the random draw — everyone who hits a milestone wins a guaranteed reward.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Launch a sweepstakes where one winner takes the prize and everyone can still win a reward.
Start Free — No CC Required