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Know Which Leads Are Driving Your Growth

KickoffLabs gives every lead a unique referral link, connects new signups to the person who referred them, and keeps the results visible in your campaign reports.

KickoffLabs referral progress shown for a campaign lead
How it works

What is referral tracking?

Referral tracking connects each referred signup to the lead who shared your campaign. KickoffLabs creates a unique link for every lead, records visits and signups from that link, and gives you the data needed to award points, unlock rewards, rank a leaderboard, or measure word-of-mouth growth.

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  1. Give Every Lead a Unique Share Link

    Make sharing simple. Each lead gets a personal referral URL they can copy into email, text, social posts, communities, or any channel where their audience already pays attention.

    Combine share links with contest actions when you want to offer additional ways to earn points or entries.

    Unique referral URL generated for a campaign lead
  2. Measure the Referral Loop

    See how many leads came from referral links, how many participants shared, which sources sent traffic, and how referred visits converted. That tells you whether your incentive is driving qualified signups or merely generating clicks.

    Use the results to adjust your prize, message, reward levels, or leaderboard while the campaign is still running.

    Referral performance report in KickoffLabs
  3. See Who Referred Whom

    Open a lead record to see who referred that person and which leads they referred. This makes referral support, reward review, and suspicious-activity checks easier to handle.

    For larger promotions, pair referral attribution with contest fraud detection before you approve winners or expensive rewards.

    Lead record showing referral relationships
  4. Reward Influence That Produces Signups

    Your loudest participant is not always your best referrer. Identify the leads who bring in completed referrals, then reward the behavior that actually grows the campaign.

    Referral tracking works across sweepstakes, launch waitlists, refer-a-friend programs, and newsletter referral campaigns.

    Campaign view highlighting top referrers

A lead enters

After signup, the lead gets a personal share link. You can show it on the thank-you page and include it in follow-up email.

A friend follows the link

KickoffLabs attributes visits and completed signups to the original lead instead of counting a click as a finished referral.

The campaign responds

Use verified referral progress to award points, unlock a milestone, move someone up a leaderboard, or trigger your own follow-up workflow.

Track the whole loop, not just the share

A share is potential. A referred signup is growth. KickoffLabs keeps the link, attribution, lead record, reward progress, and reporting in one campaign so you can see what happened and act on it.

Build Your Referral Campaign

See Real Success!

Check out interviews with users who have run successful viral marketing campaigns with KickoffLabs.

Dappery

The cost of driving ads was better because our target audience was improved because of this (KickoffLabs) campaign.

Jared Flamm
Founder

All Girl Shave Club

But what was really appealing to me about KickoffLabs is that built in social share feature. None of the other ones at the time had that available.

Jessica Principe
Founder

Brainrich Kids

Our campaign was very easy to set up, very easy to do it. And I believe we even had a call with you guys.

Just a sample of the things you can get with KickoffLabs!

Features and Support to Grow Your Business

Pro onboarding

Professional Onboarding

Launch faster with a 1:1 call, domain setup, video reviews, and design assistance, all valued at $250, included with our Enterprise plan.

Team does it for you.

Done For You Campaigns

Hire the KickoffLabs team to design, develop, and deploy your next viral campaign. We set it up and you just promote it! Learn more.

Agency lead generation

Agency Account Support

Manage isolated campaigns for multiple clients with one account. Create re-usable campaign templates. Transfer campaigns to client accounts. Learn more.

Contest platform that scales

Campaigns that Scale

We've run giveaways for some of the largest companies with millions of entries connected to Super Bowl commercials. We can meet your needs. Learn more.

Viral lead generation platform

Platform APIs and Script Library

Build something custom with our API, javascript library, webhooks to create custom integrations. Learn more.

Coupon code distribution.

Coupon Code Distribution

Upload a set of unique coupon codes we can distribute on entry or at set reward levels.

Instant signup

Instant Signup Links

Create signup links you can send via email to known leads or use to redirect people after taking a survey. Learn more.

Contest actions.

Contest Actions

Drive contest engagement by giving people additional actions to perform in exchange for even more entries. Learn more.

It's all legal rules.

Giveaway Rules Template

We've included a template that supports our campaign types out of box and make it easy to edit.

milestone reward image

Reward Level Milestones

Create achievement levels that anyone can earn by sharing and taking contest actions. Learn more.

reports

Reporting

Get reports on contest conversion rate, actions, and how effective your referral program is without having to install external tracking scripts. Learn more.

Form actions to ask questions post signup.

Post Signup Questions

Special contest actions where leads add their phone number or answer simple questions after signing up.

Custom landing page domains

Custom Domains

Improve brand recognition, credibility, and get discovered online easier by publishing your KickoffLabs campaign to a custom domain of your choosing! Learn more.

Lead generation form builder

Form Builder

Customize the entry form to collect name, phone number, address, or any custom field you want.

referrals.

Referrals Made Easy

Leads can get additional entries or points when they tell their friends with links we provide. Learn more.

App download actions

Purchase Rewards

Contestants can earn additional entries when they make purchases or even when they refer someone that makes purchases! Learn more.

Drag and drop landing page builder

Landing Page Builder

Create dedicated landing pages for every audience without touching a single line of code in our drag and drop builder. Learn more.

leaderboard campaign symbol

Leaderboards

Show people where they stand by adding a leaderboard to your giveaway. Learn more.

Pick a winner

Pick a Winner

Randomly draw a winner in your giveaway where leads with more entries have better odds. Learn more.

emails

Emails

Send emails after sign up or when they reach key activity thresholds to increase engagement.

Learn more.

Fruad checks

Fraud Protection

Prevent fake contest entries and referrals from mucking up your contest. We've got tools to help with that. Learn more.

A team of chat people.

Team Accounts

Easily collaborate with team members on campaigns by inviting them to your account. Learn more.

ab testing

Smart A/B Testing

Test landing pages for your contest without losing conversions to a bad variation!

Lead phone number SMS verification.

SMS Verification

Collect verified phone numbers with SMS verification codes to ensure you're getting real leads. Learn more.

Lead generation with custom html and css

Custom CSS & HTML

Have your own designer? Add CSS to our pages or use custom HTML pages with our easy AnyForm script.

tag

Lead Tagging

Tag, award points, and segment leads that take custom actions outside of KickoffLabs like taking a survey, downloading your app, or making a purchase.

Giveawy Countdown timer

Countdown

A countdown for your campaign used on landing pages and your contest box.

Lead Generation Campaign Integrations

Integrations Built In

Push leads to your email software, add lead analytics platforms, and connect to Facebook. Learn more.