Know which leads are driving your growth
KickoffLabs gives every lead a unique referral link, connects new signups to the person who referred them, and keeps the results visible in your campaign reports.
What is referral tracking?
Referral tracking connects each referred signup to the lead who shared your campaign. KickoffLabs creates a unique link for every lead, records visits and signups from that link, and gives you the data needed to award points, unlock rewards, rank a leaderboard, or measure word-of-mouth growth.
From share link to completed referral
After signup, the lead gets a personal share link. You can show it on the thank-you page and include it in follow-up email.
KickoffLabs attributes visits and completed signups to the original lead instead of counting a click as a finished referral.
Use verified referral progress to award points, unlock a milestone, move someone up a leaderboard, or trigger your own follow-up workflow.
Every lead gets a link, every referral gets counted
Give every lead a unique share link
Make sharing simple. Each lead gets a personal referral URL they can copy into email, text, social posts, communities, or any channel where their audience already pays attention. Combine share links with contest actions when you want to offer additional ways to earn points or entries.
About contest actions
Measure the referral loop
See how many leads came from referral links, how many participants shared, which sources sent traffic, and how referred visits converted. That tells you whether your incentive is driving qualified signups or merely generating clicks. Use the results to adjust your prize, message, reward levels, or leaderboard while the campaign is still running.
About reports
See who referred whom
Open a lead record to see who referred that person and which leads they referred. This makes referral support, reward review, and suspicious-activity checks easier to handle. For larger promotions, pair referral attribution with contest fraud detection before you approve winners or expensive rewards.
About contest fraud detection
Reward influence that produces signups
Your loudest participant is not always your best referrer. Identify the leads who bring in completed referrals, then reward the behavior that actually grows the campaign. Referral tracking works across giveaways, launch waitlists, refer-a-friend programs, and newsletter referral campaigns.
“But what was really appealing to me about KickoffLabs is that built in social share feature. None of the other ones at the time had that available.”
Related features
Track the whole loop, not just the share
A share is potential. A referred signup is growth. KickoffLabs keeps the link, attribution, lead record, reward progress, and reporting in one campaign so you can see what happened and act on it.