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Shopify & Purchase Giveaways

Turn every purchase into contest entries

Give shoppers a reason to buy now and tell their friends. Customers earn entries or reward points for every order — and more for referring friends who buy too. Sales and shares both drive the campaign, and KickoffLabs tracks it all automatically.

Start a purchase giveaway See how it works

No credit card required to get started.

Quick answer

What is a purchase-based giveaway?

It rewards customers with contest entries or reward points for making purchases — and for referring friends who buy. Every order and every verified referral moves them up the leaderboard or toward the next reward. KickoffLabs tracks purchases, filters fraud, and delivers rewards automatically.

How it works

Buy, share, win — in three steps

Purchases and referrals both earn entries, automatically.

1
Earn on every purchase

Customers get contest entries or reward points for each order — the more they spend, the better their odds.

2
Earn on every referral

Shoppers get a personal share link and earn more entries when friends buy too. Verified referrals only — no bots or duplicates.

3
Rewards fire automatically

Winners and milestone rewards trigger the moment customers qualify — codes, links, or instructions sent by email.

Example page

How a purchase-based giveaway page reads

A shopping-spree giveaway for an online store, drafted from a brief where orders earn extra entries. The prize, the entry count and every way to earn more sit on one page.

More example pages
The full online store shopping spree page, as an entrant sees it after signing up
Referral + Action Giveaway · Modern Sans style

  1. Prize details

    • The store credit leads, with what it covers and what it's worth.
    Prize details: a section of the online store shopping spree page

  2. Entry confirmation

    After signup
    • Entrants see their entries and referrals right after signing up.
    • The copy explains that orders and referrals both add entries.
    Entry confirmation: a section of the online store shopping spree page

  3. Ways to stack entries

    After signup
    • Referrals earn 3 entries each, and a Facebook like or an Instagram follow adds more.
    • Each action shows what it's worth, and sharing takes one tap.
    Ways to stack entries: a section of the online store shopping spree page
The full online store shopping spree page drafted by the KickoffLabs builder
Referral + Action Giveaway · Modern Sans style

Online store shopping spree

The brief: Saltwater Candle Co. gives away a $1,000 shopping spree. Orders, signups and referrals all earn entries.

Drafted by the KickoffLabs builder from the brief above. Every section stays editable in the designer.

Build one like this
What you get

Turn buyers into repeat customers and referrers

Unique coupon reward delivered after a qualifying purchase
Launch without codePublish a dedicated campaign page, add a popup, or embed the signup right on your store.
Connect your storeTrack orders and reward buyers automatically with Shopify and other integrations.
Reward spending and sharingUse reward levels for milestone perks or leaderboards to spark competition.
Email your best customersSend an instant signup link so existing buyers get their own referral URL and entry count.
Deliver rewards without the spreadsheetAutomated notifications with discount codes, unique links, or redemption instructions — no manual tracking.
Variations

Purchase-based giveaway variations

Mix and match features to reward the shoppers who buy and share the most.

See page examples
Bonus-entry giveaway

Enter-to-win mechanics where purchases and referrals both earn bonus entries.

 Learn more Milestone rewards

Give every customer a reward to work toward as they buy and refer friends.

 Learn more Leaderboard giveaway

Rank your top buyers and referrers publicly and reward the front of the board.

 Learn more All giveaway types

Compare every giveaway and contest mechanic KickoffLabs runs, side by side.

 Learn more
“What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market...see what people feel about our product.”
Valentina Lin · Marketing Director, Longham
Where it runs

How can you run a KickoffLabs campaign?

We're flexible. Run it as a hosted landing page, an embedded widget or a popup, or connect a form you already have.

A hosted KickoffLabs giveaway landing page with a full-bleed coffee photo, the headline and an enter button

No code needed. Build the page in our editor and we host it, or publish to your own domain with SSL included. Browse page templates

Everything a purchase-based giveaway needs, built in

Just a sample of what you get with KickoffLabs, on every plan.

Compare plans
Rules drafted for you

An official rules and terms page drafted from your prize and dates.

Reward emails

Automatic emails at signup and at every reward milestone.

Leaderboards

Show entrants where they stand and keep sharing competitive.

Fraud protection

Fake entries and self-referrals flagged automatically.

Community goal

A shared signup target with a progress meter everyone fills toward.

Compact or long form

Publish a compact signup box to embed, or a long-form page with the offer and rules.

ESP integrations

Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.

SMS verification

Collect verified phone numbers to make sure leads are real.

100M leads Our customers have collected over 100 million leads Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?

Try KickoffLabs for free

Build a purchase-based giveaway that rewards buying and sharing on the store tools you already use.

Start a purchase giveaway