Fill the room with guests who bring guests
An RSVP page is a lead capture page with a date on it. Collect registrations, reward the people who bring friends, and send the reminders that turn a signup into someone who actually shows up.
What is an event promotion campaign?
It is an RSVP page that rewards sharing. Guests register, get a personal invite link, and earn something — priority entry, a door-prize entry, or a perk — for each friend who registers through it. KickoffLabs hosts the page, verifies each RSVP, and sends confirmation and reminder emails on your schedule.
From RSVP to full room, in three steps
The countdown does half the work; the invite links do the rest.
A guest registers on a hosted page, an embed, or a popup and gets an instant confirmation email.
Each guest gets an invite link and earns rewards or door-prize entries for every friend who registers.
Automatic reminders before the doors open keep no-shows down and give late registrants a last nudge.
Built for launches, webinars, and pop-ups
A visible deadline is the whole reason event pages convert. Set the event date and the page does the urgency for you.
Unlock perks at 1, 3, and 5 verified invites with milestone rewards.
Attach a bonus-entry drawing so registering — and inviting — earns chances to win on the night.
Collect verified phone numbers at RSVP and send text reminders when email will not cut it.
Registrations and invite counts flow into your email platform, so follow-up after the event is already segmented.
Ways to run an event campaign
Pick the mechanic that matches what you need the guest list to do.
Event with referral rewards
Guests unlock perks for each friend they bring — the cheapest way to double a guest list.
Learn more
Door-prize giveaway
Add a drawing so every RSVP is also an entry, and invites earn extra chances to win.
Learn more
Launch waitlist
Not ready to name a date? Collect the interested list first and invite them when you are.
Learn more
Webinar lead magnet
Trade the recording or the slide deck for an email address after the event ends.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything an event campaign needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Event promotion questions
- Can I use this for a webinar as well as an in-person event?
- Yes. The page, the confirmation email, the reminders, and the referral rewards work the same whether the event is a webinar, a launch party, a pop-up, or a conference booth.
- How do referral rewards work for an event?
- Each registrant gets an invite link. When a friend registers through it, the referrer's count goes up and they unlock whatever you set at that milestone — priority entry, a drink ticket, extra door-prize entries.
- Does KickoffLabs send the reminder emails?
- Yes. Confirmation goes out on RSVP, and you can schedule reminder emails before the event. Add SMS if you need a message people will actually see an hour before the doors open.
- Can I cap the number of RSVPs?
- Yes — close the campaign on a date or once you hit your number, and later visitors land on a waitlist page instead so you still capture the demand.
Plan the event campaign
Templates, features, and rules for running a promotion with a date attached.
Event pages that already have the countdown and the invite mechanic wired up.
The pieces of an event campaign you would otherwise build yourself.
The moment you attach a prize to an RSVP, prize-promotion rules apply.
Ready to fill the room?
Build an RSVP page where every guest has a reason to bring the next one.
Start an event campaign