Pricing
Grow with referrals. Pay for the scale you need.
Turn audiences into influencers with viral giveaways, waitlists, and product launches. No contracts. Cancel anytime.
Hobby
$13$19/mo
billed annually · saving 30%billed month to month
- 500 leads per month
- Unlimited campaigns & total leads
- 1 brand + custom domain
- Autoresponder emails
- Advanced fraud prevention
Premium
Popular$48$69/mo
billed annually · saving 30%billed month to month
Hobby features, plus
- 2,500 leads per month
- Branding-free landing pages
- Reward level emails
- A/B testing
- Tracking pixels & scripts
- Integrations
Business
$99$145/mo
billed annually · saving 30%billed month to month
Premium features, plus
- 10,000 leads per month
- 3 brands, domains & team members
- No KickoffLabs branding
- SMS contests (optional)
- Custom email templates & domains
- Advanced reporting & actions
Enterprise
$202$289/mo
billed annually · saving 30%billed month to month
Business features, plus
- 25,000 leads per month
- 5 brands, domains & team members
- SMS included — $50 value
- Priority support
- Free design tweaks
- 1:1 onboarding & setup meeting
Free includes 50 leads per month with no payment method needed, enough for a mini-campaign. Campaign email sending is off on Free.
Start free
Want it managed for you, or higher limits? We can arrange a custom enterprise plan for your company.
Book a call
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Compare plans
Find the plan that fits you perfectly
Pricing & limits
Leads per monthLeads added through KickoffLabs each month. There is no total lead limit — plans upgrade automatically if you exceed your monthly limit.
500
2,500
10,000
25,000
CampaignsEach campaign is a separate list of customers collected with landing pages, opt-in forms, and email marketing.
Unlimited
Unlimited
Unlimited
Unlimited
Custom domains (SSL included)Publish pages to your secure (SSL encrypted) custom domains and manage different campaigns with unique domains.
1
1
3
5
Team accountsInvite clients or your development team.
Not included
Not included
3
5
Signups / API calls per minuteGot a large existing audience and need to scale signups quickly?
10
25
50
100
Branding on pages & emailsFree and Hobby plans include KickoffLabs branding on popups, landing pages, embeds, and emails.
KickoffLabs branded
Branding-free pages
Removed
Removed
Campaign tools
Landing pages, popups, embeds & AnyFormUnlimited responsive landing pages, popups and embeds with one line of code, plus AnyForm to make any existing page a viral form.
Included
Included
Included
Included
Branded QR codesEvery page gets a QR code in its own brand colors for flyers, packaging, and event tables, with PNG and SVG downloads.
KickoffLabs beaker
Your logo or initials
Your logo or initials
Your logo or initials
Smarter page A/B testingTest without losing conversions to a bad variation.
Not included
Included
Included
Included
Tracking pixels & scriptsAdd popular tracking pixels and scripts from Facebook, Google, and others to your campaign.
Not included
Included
Included
Included
Integrations & webhooksMailChimp, Facebook Audiences, Klaviyo, Slack, and Zapier — plus webhooks to push leads in or notify other services.
Not included
Included
Included
Included
Advanced reportingRealtime reports on conversions, actions, sharing, and more — beyond the last 30 days.
Not included
Not included
Included
Included
SMS contest messagesText signups and automatic replies to a lead's phone to encourage sharing.
Not included
Not included
Optional +$50/mo
Included
Contest emails
Autoresponder emailsAutomated thank-you and follow-up messages with unique share links for every new lead.
Included
Included
Included
Included
Reward level emailsAutomatic emails that go out when leads reach specific sharing targets.
Not included
Included
Included
Included
Discount code distributionSend unique discount codes from your online store to new leads, or automatically at contest point totals.
Not included
Not included
Included
Included
Custom email templates & domainsUse custom HTML email designs and send contest emails from your own domain.
Not included
Not included
Included
Included
Support
Community & email supportHelp from KickoffLabs experts and peers. We're always happy to give you our two cents on your landing pages.
Included
Included
Included
Included
Custom domain setupWe'll personally make sure you are up and running on your own domain.
Not included
Included
Included
Included
Free design tweaksGet your campaigns looking perfect for your brand with our assistance.
Not included
Not included
Not included
Included
1:1 setup meeting & priority supportGet 30 minutes with a KickoffLabs expert, and your questions answered first via chat, email, or a scheduled call.
Not included
Not included
Not included
Included
Every plan includes
The essentials for a viral campaign are built in
No add-ons required.
Viral boost
Get up to 35% more conversions with the built-in referral system.
Unique referral links
Every lead gets a link that's easy to share on social networks.
Pick a Winner
Draw winners from entries, weighted by points earned.
Unlimited landing pages
Publish as many mobile-responsive pages as you need.
Popups & embeds
Run campaigns on your own site with one line of code.
AnyForm
Turn any existing page into a KickoffLabs viral form.
Fraud prevention
Bots, disposable emails, and duplicate IPs flagged automatically.
Import & export leads
Bring existing leads in, and export custom audiences out.
“Our launch got us 35,000 leads in 2 weeks with a 56.9% conversion rate! To add, 86.6% of leads were coming from KickoffLabs social referral mechanism. That means for every $1 spent we got roughly $1.86 worth of return out of that!”
Mike MadridFounder, Comfortable Boxers
“We were pleased to find such a powerful viral tool for non-technical people like me. During our 8-week campaign, we captured more than 10,000 leads! There was an incredible response and sales went faster than we expected.”
Bailey NelsonCommunity Manager, Glowforge
“The great thing with KickoffLabs is that it let us set up the referral program before the app was ready.”
David GobaudFounder + CEO, Passfolio
Fine print
Answers to common pricing questions
Can I change plans or cancel anytime?
Yes. Upgrade, downgrade, or cancel from your account page at any time. Upgrades are prorated for the current billing cycle.
What's the refund policy?
Full refunds for any reason within 30 days of being charged. Refunds may not be issued if you've collected over 50 leads.
What if I go over my monthly leads?
Your plan is automatically upgraded to match usage. Annual plans are billed $8 per extra 1,000 leads in months you go over.
What if I need more than Enterprise?
Extra leads are $8 per 1,000 per month, or contact us for a custom enterprise agreement with lower rates.
Is KickoffLabs GDPR compliant?
Yes. Read about our GDPR stance, DPA agreements, and compliance features in the knowledge base.
When will I be charged?
As soon as you upgrade, with a full refund available for any reason during the first 30 days.
What kind of support can I expect?
The best. Any technology can be copied; a customer experience is much harder. Contact us anytime, for any reason.
Try KickoffLabs for free
Month to month or annual. No contract required. Cancel anytime.