Run a viral giveaway that grows your list
Call it a giveaway, a contest, or a sweepstakes — the mechanic that makes it grow is the same. Every entrant gets a personal share link, and every friend they bring earns them a better shot at the prize.
What makes a giveaway go viral?
Referral mechanics. A normal prize draw collects the traffic you already paid for; a viral giveaway gives every entrant a share link and rewards them — with bonus entries, leaderboard points, or unlocked rewards — for each friend who joins. KickoffLabs hosts the pages, tracks every referral and action, screens for fraud, and helps you draw a verified winner.
One prize, three steps, thousands of leads
The loop runs itself once you set the prize and the rewards.
Choose something your ideal customer wants, then build the entry page from a template in minutes.
Each entrant gets a share link. Referrals and social actions earn bonus entries, points, or rewards — you decide.
Fraud filters clear out bots and self-referrals, then the winner picker draws from real entries.
Every giveaway mechanic in one builder
Run a straight drawing, award the top of a leaderboard, or do both in the same campaign.
Referrals, social follows, video views, SMS opt-ins, and purchases can all earn bonus entries or points.
Add milestone rewards so entrants unlock coupons and downloads on the way to the grand prize.
Use a hosted landing page, an embedded widget, a popup, or connect the form you already have.
Every entrant syncs to Mailchimp, Klaviyo, Kit, ActiveCampaign, Zapier, or a webhook with full referral context.
Pick the giveaway that fits your goal
Start with the mechanic that matches what you want entrants to do, then layer on the rest.
Leaderboard giveaway
No random draw — entrants earn points for referrals and actions, and the top of the board wins.
Learn more
Bonus-entry sweepstakes
A no-purchase-necessary drawing where referrals and actions earn extra entries and better odds.
Learn more
Purchase giveaway
Purchases earn entries too, so a Shopify store gets revenue as well as a bigger list.
Learn more
Giveaway with milestone rewards
Pair the grand prize with a reward ladder so every entrant has something to unlock.
Learn more
What all of the campaigns have in common is using the KickoffLabs page. We use this platform to test the market… see what people feel about our product.
Valentina Lin — Marketing Director, Longham
How can you run a KickoffLabs campaign?
We're flexible. Run it in an embedded widget, a popup, a hosted page — or connect an existing form.
Everything a viral giveaway needs, built in
Just a sample of what you get with KickoffLabs — on every plan.
Automatic emails at signup and at every reward milestone.
Unique discount codes delivered on entry or at reward levels.
Show entrants where they stand and keep sharing competitive.
Fake entries and self-referrals flagged automatically.
Mailchimp, ActiveCampaign, Kit, AWeber, Zapier, webhooks.
Conversion, action, and referral effectiveness reports — no extra scripts.
Collect verified phone numbers to make sure leads are real.
Test pages without losing conversions to a bad variation.
Our customers have collected over 100 million leads
Almost half came from KickoffLabs contest actions and referrals. What are you waiting for?
Giveaway software questions
- What is giveaway software?
- Giveaway software hosts the entry page, collects and verifies entries, tracks referrals and social actions, filters fraudulent signups, and picks a verified winner. KickoffLabs does all of that and syncs every entrant to your email or SMS platform.
- Do I need a prize to run a giveaway?
- Yes — the prize is what people trade an email address for. Pick something your ideal customer wants but a bargain hunter does not, so the leads you collect are worth following up with.
- Is a giveaway the same thing as a sweepstakes or a contest?
- Roughly. A sweepstakes picks winners at random, a contest judges entries or ranks them by points, and "giveaway" is the everyday word for both. KickoffLabs runs all three, and the referral mechanics are identical.
- How do I keep a giveaway legal?
- Publish official rules with a start and end date, state the prize value, offer a free method of entry, and follow the rules of any social platform you promote on. Our giveaway law guides walk through the requirements by country and by US state.
- How long should a giveaway run?
- Two to four weeks is the usual sweet spot. Long enough for referrals to compound, short enough that the deadline still creates urgency. A stated end date is also a legal requirement for a prize drawing.
Everything else you need to launch
The rules, the integrations, and the templates — all in one place.
Prize promotions are regulated. These guides cover official rules, eligibility, and platform policies.
Entrants and their referral history flow straight into the stack you already run.
Every template is a working campaign — swap the copy, the prize, and the colors.
Ready to run a giveaway that pays you back?
Launch a viral giveaway where every entrant brings the next one — no credit card to start.
Start a giveaway