The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
7 In-Depth Landing Page Reviews w/ Examples & Video
We’re back with more landing page reviews! This is a recap from our latest Live Chat: Your Landing Pages Reviewed...
9 MORE Landing Page Teardowns Packed w/ Conversion Optimization Tips
We recently presented our 2nd “Your Landing Page Teardowns” live webinar. An event where I review and help optimize peoples...
Bounce Rate: 14 ways you are driving people away from your landing pages
Ever walk into a bar and know, very quickly, you shouldn’t order anything there?
38 Top Online Marketing Blogs You Need to Be Reading in 2014
Do a Google search for “Marketing Blogs” and you will find yourself looking at pages and pages worth of blogs....
The Ultimate Guide to Marketing Your Startup Online Without a Big Budget
Face it. There is truly no such thing as an overnight success for startups. It doesn’t happen. It’s hard to...
7 Essential Ingredients For Making Your Contests Go Viral
As of late, it seems as if every company and marketer’s dream is that their campaign will magically catch a...
9 Landing Page Teardowns Packed w/ Optimization Tips
We offer free consultations for new paying customers to help them optimize their landing page conversions. It works great, but...
What qualities are shared by the most successful product landing pages?
It’s no accident that so many successful companies have the same basic formula for their landing pages. There are a...
Step-by-Step Guide on How To Create & Run Successful Online Contests
This is the 3rd installation of our contest education series, with the goal of helping you create successful contests that...
The Ultimate Guide To Using Autoresponders For Contests & Sales
In our previous post, we provided you with research-based advice on how to create contests that will produce enviable results...
How To Create Contests That Boost Revenues – 7 KickoffLabs Customer Case Studies
Entrepreneurs and brands sometimes struggle with finding new customers outside of conventional traffic sources (Google search, SEO, backlinks, PPC, social...
How To Growth Hack A Conference
Scott and I (the founders of KickoffLabs), recently got back from Las Vegas… WOOT!
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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