The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Make it a Party! Introducing Multi User Accounts for KickoffLabs
Do you have an awesome designer on your team who could make your landing page just a little bit more...
Get More Leads With These Three New Landing Page Templates
We’ve recently released 3 new themes, hand crafted by our design team and designed improve your conversion rates. Can’t wait...
Use Customer Data as Merge Tags in KickoffLabs Email Marketing
You’re asking customers for their name, email address, and favorite color. You want to use that information to personalize your...
Bribe Your Audience With Digital Downloads for Opt-Ins
Most opt-in pages and forms lack an incentive for someone to sign up. It’s crazy. Don’t expect people to just...
Split Test Ads with Amazing Landing Pages For the Win
Great ads and amazing landing pages will make your paid media campaign a success. Anyone can do it. All you...
Magical Customer Insights… Delivered Daily
You probably ask for an email address when you run a lead generation campaign. Imagine if you collected 50 email...
33 Amazing SaaS tools that Power KickoffLabs
How could two founders run a large business without a large team?
Best Practices for Coming Soon Launch Landing Pages
Email Marketing: Why it’s Important — and How KickoffLabs Makes it Easy
Selling your online business is a lot like dating: you make your site look as pretty as possible, you say...
Get Realtime Notification AND Weekly Summaries!
We have a couple exciting changes coming to our reporting options.
Lead Conversion Tracking with Google Analytics Goals
Google Analytic goals allow you to track your lead generation conversions directly within Google Analytics.
Lessons Learned: The Seven Marketing Secrets that Grew MRR 73% in 2013
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
Ready to put these ideas to work? Start your free KickoffLabs account.