KickoffLabs Blog:

38 Top Online Marketing Blogs You Need to Be Reading in 2014

By Josh Ledgard

Jul 11th, 2014

Do a Google search for “Marketing Blogs” and you will find yourself looking at pages and pages worth of blogs. As if you weren’t already overwhelmed enough, there are new blogs popping up every day. With so much to choose from, how do you know that you’re getting good information from a reliable source?

To help narrow your search, we’ve put together a list of the TOP online marketing blogs for you and even broken them out by categories. For fun we’ve even declared the top choice in each category for those of you without the time to read all this amazing content.

Best Startup Marketing Blog


Software By Rob -Rob Walling dishes out amazing insights on a weekly basis via his podcast “Startups for the Rest of Us”, but the blog is also worth subscribing to for more in-depth thoughts and guest posts. This blog wins for it’s consistent delivery of high quality content.

Software By Rob

Runners Up

Steve Blank – While not strictly focussed on marketing Steve’s a huge proponent of lean customer development and his blog features tons of great posts and case studies on how to zero in on your product market fit… which needs to come before marketing anyway.

A Smart Bear – Jason Cohen is the founder of WP Engine and his views on profitability, startup marketing, and building a great organization are worth subscribing to.

Paul Graham Essays – From the guy who started the famous YC incubator. Each lengthy article is like reading the cliff notes on an outstanding book on building amazing startups.

Startup Marketing Blog – Although Sean doesn’t update it frequently this blog is an amazing asset for those who are just starting out. It covers the many aspects of marketing and breaks them down in a way that makes sense to those who may be new to marketing. Startup Marketing Blog focuses on how to grow your startup from the ground up.

Growth Hacking Pro – Jacek Blaut gives his readers the tips and tools they need to successfully grow their startups. His focus is on teaching different tactics to help you grow your lead list and retain your leads.

Onboardly – The Onboardly blog is geared primarily towards PR and content marketing strategies for startups. They do have a good deal of posts on other startup marketing strategies, as well, so even if you’re not interested in content marketing, it is worth your time to read through some of their posts.

Copywriting and Content Marketing Blogs


CopyHackers – Joanna and her team are great to work with and produce a TON of quality content on their blog and eBooks. Highly recommended. If you follow her advice you’ll get results.


Runners Up

CopyBlogger – Created by Brian Clark and Sonia Simone, CopyBlogger provides its readers with a steady stream of information about anything and everything related to content marketing. If you’re looking to create content that sells, or even if you are just looking to make your content more engaging, CopyBlogger is definitely a blog stop you will want to add to your list.

The Copybot – Whether you’re writing site updates, ads, blog content, creating eBooks, or making up new taglines, The Copybot has information for you. The Copybot is a one-stop shop when it comes to marketing with the written word.

Problogger – Written by the self-proclaimed Problogger himself, Darren Rowse, Problogger focuses on everything you need to know to create a successful blog of your own.

Heidi Cohen – I have to admit being won over by the lead image on her blog featuring a baseball player designed to help you improve the batting average of your marketing efforts.

SEO Blogs


Moz Blog – Your one stop shop for everything SEO related. They say that when it comes to online marketing, SEO is King. Whether you’re teaching yourself SEO, are looking for a refresher, or just like to stay up to date on what’s new in SEO land – Moz Blog is where you want to be.

Moz Blog

Runners Up

ReelSEO – ReelSEO is a great resource for news, analysis, tips and trends as they pertain to video marketing.

Search Engine Land – Stay up to date on everything that’s going on with search engines.

Search Engine Watch – As one of the oldest SEO blogs out there, Search Engine Watch has earned its place on the list. Search Engine Watch is very choosy in the articles they decide to post, so when something new finds its way to your feed, you know that it’s sure to be a good read.

SEO by the Sea – Bill Slawski examines search engine patents and white papers in order to provide his readers with relevant content on Internet marketing and SEO. In doing this, he’s able to keep readers up to date on what’s working and what’s not in the world of SEO, while also predicting future SEO trends to keep you ahead of the curve.

Social Media Marketing


Buffer Blog – Buffer is a simple solution to scheduling out your companies social media posts every week. They’ve had a metioric rise that’s, in part, due to the effort they put into customer education on marketing via their blog. The focus on is social media.

buffer blog

Runners Up

Social Media Examiner – In addition to providing its readers with tips and tricks on effectively marketing using social media, Social Media Examiner also helps you to learn how to incorporate these strategies in with the rest of your marketing. Social Media Examiner offers a wide array of content from many different writers, which gives you a lot more variety than some other blogs out there.

Sprout Social – Specializing in content about social media, Sprout Social offers tips and tricks to its readers. Additionally, thousands of brands post content through Sprout Social every day, which offer readers plenty of examples to take into consideration when creating their own content.

Sales Force Marketing Cloud – Here you can read up on social marketing news, social media best practices and social strategy. Because this blog is a part of Radian6, you can also find plenty of information on social analytics.

Mari Smith – Mari is a Facebook marketing expert as evident by her recent post on improving your reach on Facebook in a time when social media reach is at an all time low.


Affiliate Marketing


Affiliate Marketing Blog – Written by Geno Prussakov, Affiliate Marketing blog offers its readers posts and videos to teach the ins and outs of affiliate marketing.


Runners Up

Missy Ward – Written by the co-founder of Affiliate Summit, Missy Ward’s blog offers plenty of advice on affiliate marketing – and what you need to know to be successful as an affiliate marketer. Missy Ward’s blog is a great place to stay up to date on affiliate marketing news, tips, advice, and events.

John Chow – Everything from PPC management to general marketing with a focus on affiliate income.

General Online Marketing Blogs


KISSmetrics – Metrics are the future of marketing and this company delivers a killer blog and even has it’s own iPhone app for hte content. A great resource when it comes to conversion rate optimization and A/B testing. Here you’ll find plenty of content about testing, analytics advice, and converting your site traffic and social media following into leads.  Don’t miss the infographics too.



** Runners Up

Vidyard Video Marketing Blog – Vidyard teaches its readers how to capitalize on video marketing and convert compelling video campaigns into product sales. If you’re interested in video marketing, you definitely need to read this blog.

AnnieLytics – I don’t think anyone knows more about Google Analytics than Annie… not even the product managers at Google.

Occam’s Razor – Written by Avinash Kaushik, Occam’s Razor is hailed as THE best marketing blog for marketing analytics. From here you can learn almost anything you could ever want to know about data-driven marketing strategies.

Analytics Talk – If you’re interested in analytics, Justin Cutroni’s blog Analytics Talk should be on your must-read list. As the Analytics Advocate at Google, you’ve kind of got to assume that he knows what he’s talking about when it comes to analytics.

Seth Godin – He wrote “Permission Marketing”. You need to take what he writes seriously.

Distilled – The majority of Distilled is focused on SEO marketing, with a little bit of social media and mobile marketing thrown in, as well. Distilled is one of the most well-known names in SEO information, so you definitely want to subscribe here to stay “in the know” with what’s working for SEO.

HubSpot – Marketing tips and advice for marketing at any level – from startups to marketing experts. HubSpot has an endless supply of information on anything and everything related to marketing.

Adobe Digital Marketing Blog – The great thing about the Adobe Digital Marketing blog is that it doesn’t just focus on any one specific area. With 10 different categories to choose from, including analytics, social media, Email, and search marketing, you’re sure to find some useful marketing information here.

Brian Solis – Authored by Brian Solis, his blog covers many aspects of marketing, focusing mainly on how emerging technology affects business, marketing, and culture.

Quick Sprout – Neil Patel is the co-founder of Crazy Egg, KISSmetrics, and Hello Bar. He is considered by many to be a marketing “guru,” which means that any information he is putting out there through his blog is probably something you want to be reading.

Last, but not least…

Our own KickoffLabs Blog – Of course we had to include our own blog, for without it, how would you have ever found this awesome list? Here at KickoffLabs our focus is on landing pages and everything that you can accomplish by using them. We offer you ideas and insight on how to use landing page to gain leads – and keep them. Want to know more? Check out some of our other posts and try our Landing Page and Opt In campaign tools today.

Did we forget your favorite marketing blog from the list? Tweet us @kickofflabs

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