The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Your Marketing Questions… Answered by the Pros
We’ve done landing page reviews, we’ve done set topics… in our latest Live Marketing Chats, we gave you all (our...
Landing Page Teardowns for October 2014, Filled with Conversion Rate Optimization Tips
Every so often we give people the opportunity to submit their page for a TOTALLY FREE professional landing page review (these kinds...
September 2014 Trends & Our Favorite Landing Pages
It’s that time again… to share how our customers campaigns have been performing and our roundup of the best landing...
October 2014 Landing Page Reviews
For a long time, we’ve been doing free 1-to-1 consultations with new paying customers to help them get more conversions....
5 Landing Page Secrets to More Webinar Registrations
August 2014 Landing Page Analytics & Our Favorite Pages
People love getting a real glimpse into how our customers campaigns are performing, and we’re more than glad to share...
3 New KickoffLabs Viral Contest Themes
We’re extremely excited to be presenting to you not 1, not 2, but 3 brand new viral contest themes, each...
5 Important New Online Marketing Trends
Any marketer worth their salt will agree that digital trends quickly change in the online world. If you’re not reading...
Launch like a PRO: 8 Hacks for Building Your Audience
It’s 2014 – Are you listening to the best marketing and business podcasts?
I grew up with a parent who was a talk radio addict in the car. We rarely listened to music....
9 Landing Page Designs Reviewed: w/ Conversion Rate Optimization Advice
I truly love looking at (and tearing down) landing pages. Seriously, I could do it all day!
15 Landing Page Reviews: Real Conversion Advice on What Works and What Doesn’t
Have your own landing page that you’d like reviewed? KickoffLabs offers FREE landing page and conversion optimization advice during our...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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