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This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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Get Realtime Notification AND Weekly Summaries!
Lead Conversion Tracking with Google Analytics Goals
Lessons Learned: The Seven Marketing Secrets that Grew MRR 73% in 2013
Over 150 Amazing Landing Page Backgrounds To Choose From!
6 Great Tools To Engage Your Audience
10 Great Tools to Automate and Outsource Your Work
How to promote your landing page by leveraging your existing traffic.
The Faster and Stronger KickoffLabs Page Editor Now Live
Content Marketing, Traffic Sources and Analytics
The future of landing page traffic: Quality over Quantity
The wealthy man’s guide to generating more business in less time
Half of all emails are being read on mobile devices… do your landing pages work on mobiles?
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