This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?
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We have a couple exciting changes coming to our reporting options.
Jan 26th, 2014
Google Analytic goals allow you to track your lead generation conversions directly within Google Analytics.
Jan 23rd, 2014
Jan 9th, 2014
You have an amazing idea, with amazing copy, but you just don’t have the right background image for your campaign....
Dec 12th, 2013
One of the most important aspects of running an online business is clear communication with customers/visitors. This includes email communication,...
Dec 4th, 2013
Profits go to those who are always one step ahead. And the savvy business owner always stays one step ahead...
Nov 21st, 2013
Landing pages work best when you know exactly who’s coming through the door and what they’re looking for. While a...
Nov 18th, 2013
Creating landing pages for campaigns should be simple, fast and fun for you. Over the past few months we’ve been...
Nov 7th, 2013
The following is a guest post from Andy Crestodina. Andy is the Co-Founder of Orbit Media, a web development firm...
Oct 22nd, 2013
It’s shocking, but you don’t want one million page views. What you want is quality traffic. Traffic that’s going to...
Oct 18th, 2013
A few years ago I was approached by a wealthy man. We would often see each in the park around...
Oct 11th, 2013
For each person reading this on their computer right now, there’s someone else reading this on their phone. A recent...
Oct 10th, 2013