The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Drop the gimmicks and just love your customers
Every day I see tweets like this that piss me off:
Inspired by his family Vertioso founder discusses how to marketplace
Today we’re featuring Vertioso. People often ask me what other ideas Scott and I were discussing before landing on KickoffLabs...
Jobseekers and recruiters need to sign up for Mozeet today!
Today we’re featuring Mozeet__ and Greg Strange. They are building a community recruiting tool for jobseekers. I love companies that...
Bluefin Sketchpads wants to put your whiteboard online!
Today we’re featuring Derick Bailey and BlueFin Sketchpads. I personally love the concept and could think of 100 times I would have...
Why would you want to use KickoffLabs?
There are hundreds of reasons to use KickoffLabs, but I think one of the big reasons is that you never...
You want to be nimble for online gaming!
We believe that for KickoffLabs to succeed our customers need to be successful. We’re going to be featuring some of...
Eight tips for building an audience online
A few of our customers have asked us how we recommend going about marketing their landing page to get more...
Speed Pitching KickoffLabs to Entrepreneurs
Recently I had the opportunity to participate in a speed pitching event to a group of entrepreneurs in Seattle. I...
Email Is Never Just a Notification
One of the most common ways business interact with their end users is via email.
Drop the hustler and keep the hustle
My high school baseball team was required to wear shirts that said “HUSTLE” in big bold red letters on the...
Why William Shakespeare Would Have Loved KickoffLabs
Shakespeare once said,
Your Top Priority as a Business Owner
What is the most important thing you can do before you launch a new business?
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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