Shakespeare once said,

Better three hours too soon than a minute too late.

When it comes to finding and engaging with customers we could not agree more.  It is very easy to get caught up in the building  of your business. Whether it’s a cafe or the next great internet sensation, without customers, you don’t have a business.

There are a variety of ways you can start engaging you with customers. We are partial to building a simple site and asking customers to sign up. Other choices would be attending similar events/places as your customers, joining industry trade assoicates, and finding related web communities.

There are no right ways to start, but there is one wrong way….waiting.

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