By Scott Watermasysk
What is the most important thing you can do before you launch a new business?
Two weeks into launching a new business, what should be your top priority?
After your business has been around for a year, what should be your top priority?
You are in business for 20 years, profits are soaring, and you have just been added to the Fortune 500. What should be your top priority?
Many questions, but one simple answer.
Engage with your customers. Email, phone, smoke signals and sky writing. Do whatever it takes to get their feedback.
Hands off automated business do not exist in the long term. You might have a clever way to make money today, but if you want it to last, you have got to be talking to customers anytime you have chance. And to be great, you need to create ways of engaging with your customers.