The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Seven questions that will increase the conversion rate on your landing page
Another component of our eBook will discuss how to increase the conversion rates of your launch page. I’ll tell you...
New Business Marketing Checklist? Yes please!
Do you feel like you don’t know anything about marketing? You’re probably right, but you aren’t alone. We’ve been working...
Introducing the KickoffLabs for WordPress Viral Signup Form Plugin
Want to run a viral signup campaign on WordPress? Take all the power of KickoffLabs and embed it in ANY...
SaaS lessons on trials accounts, discounts, & freeloaders
Since we launched KickoffLabs we’ve been experimenting with the pricing/conversion formula. We aren’t done experimenting, but we’ve learned enough to...
KickoffLabs Launches Viral Customer Referral Platform
Today, we are officially launching the first viral customer referral API.
What’s the definition of a landing page?
A landing page is a single web page that is optimized to convert visitors into customers. You can read more...
Find out what people really think by charging money ASAP
Even though it means you may not need KickoffLabs as long I’m going to tell you that the faster you...
Dropost.it changes the way you share gifts
How to steal customers from your competitors
Even before you launch it’s important that you LOVE every single person that signs up. These are the people that...
Every TV nerd needs a good API. Enter Watched.it
Lee Hambley is a gambler. I know this because he was one of the first people to take a chance...
3 ways to drive more sign-ups today
We believe that we’ll grow when you all succeed. So we’re going to keep posting tips here to help you...
When is it Good to Lose a Customer?
Running a service like [KickoffLabs](https://kickofflabs.com comes with an interesting moral dilemma.
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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