The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Should you have a blog for your business? YES!
So you have a website and you’re building a customer list… Should I have a blog to promote my business...
Use Analytics, Chat, Surveys & Other Services with KickoffLabs sites
How do you add analytics or custom scripts to a KickoffLabs site?
Set a direction for your startup by applying to tech incubators
KickoffLabs recently applied to the TechStars incubator program. We made it past the first round, got to fill out part...
Declare Independence Today!
Yesterday the United States celebrated it’s independence. But did you celebrate your own independence? We did and you can to. ...
KickoffLabs is Open for Business!
Today KickoffLabs is officially live and accepting customers! Scott and I want to thank everyone who signed up on our...
Three goals for measuring conversion rates on signup pages
There are three core stats you should be tracking on your sign-up pages. These three stats build on one another,...
The ‘Go Big or Go Home’ Startup Mantra is Flawed
Living inside the techno-bubble as an entrepreneur you are inundated with fraudulent marketing that tells you that you need to...
Stop Fretting Over Steps One, Two, and Three
Since we’re gearing up for the launch of KickoffLabs we’ve been reflecting on what we’d do differently next time. My...
What’s your “plus one”?
Expected is what makes money. You expect invoicing software to generate an invoice you can send to clients. That’s what...
You Still Have to Pound Pavement
“if you build it they will come”
Describing your Business in 140 Characters
You should be distilling your elevator pitch down to a tweet as soon as you think about your idea. If...
Experiment in Public
I love this discovery I found on the Harvard Business Review blog.
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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