KickoffLabs Blog:

New Business Marketing Checklist? Yes please!

By Josh Ledgard

Nov 16th, 2011

Do you feel like you don’t know anything about marketing?  You’re probably right, but you aren’t alone.  We’ve been working on a small eBook for our customers in order to help them get the most out of their launch pages. 

We’re working with an expert and we’ll be publishing articles as we go.  The first article we’ve published is the “New Business Marketing checklist.”  Here is an excerpt…

The sharpest strategy in town. Your business delivers goods or services to customers, and so does the next guy. It’s competitive out there: You need to be smarter and more nimble than your competitors.

  • How can you find customers where your competitors aren’t looking?
  • How can you offer a more compelling price point?
  • How can you make your business explode through viral marketing?
  • How can you beat your competitors’ search traffic?

Distinct brand message. When learning about your business, customers need to ‘get it’ quickly. And if they don’t, they’re on to the next thing. First and foremost, you need to be clear about what you sell:

  • What do you do, and how are you better?
  • Why it is beneficial?
  • How does it help your customers?
  • Why is it the best solution for your customers?
  • Now – Distill this information down to ONE sentence


Read the full New Business Marketing Checklist here.

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