What’s the definition of a landing page?

By Josh Ledgard

Oct 10th, 2011

A landing page is a single web page that is optimized to convert visitors into customers. You can read more of our definition and the three types of landing pages here:


At KickoffLabs we believe there are three different types of landing pages.  

  1. Sign up landing pages are designed to capture sales leads.
  2. Click through pages are optimized to make a sale as a next step.
  3. Reference pages are used as either single page web sites for small businesses or single pages designed to share information in return for pulling in visitors from search engines.

We specialize in sign up landing pages.  Sure, you could use KickoffLabs as a click through or reference page, but today our speciality is getting people to sign up once they hit your page.

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