Facebook

The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

Start your free KickoffLabs account →
What’s the definition of a landing page?

What’s the definition of a landing page?

A landing page is a single web page that is optimized to convert visitors into customers. You can read more...

Oct 10th, 2011
Find out what people really think by charging money ASAP

Find out what people really think by charging money ASAP

Even though it means you may not need KickoffLabs as long I’m going to tell you that the faster you...

Sep 27th, 2011
Dropost.it changes the way you share gifts

Dropost.it changes the way you share gifts

Sep 21st, 2011
How to steal customers from your competitors

How to steal customers from your competitors

Even before you launch it’s important that you LOVE every single person that signs up.  These are the people that...

Sep 20th, 2011
Every TV nerd needs a good API. Enter Watched.it

Every TV nerd needs a good API. Enter Watched.it

Lee Hambley is a gambler. I know this because he was one of the first people to take a chance...

Sep 19th, 2011
3 ways to drive more sign-ups today

3 ways to drive more sign-ups today

We believe that we’ll grow when you all succeed. So we’re going to keep posting tips here to help you...

Sep 16th, 2011
When is it Good to Lose a Customer?

When is it Good to Lose a Customer?

Running a service like [KickoffLabs](https://kickofflabs.com comes with an interesting moral dilemma.

Sep 14th, 2011
Drop the gimmicks and just love your customers

Drop the gimmicks and just love your customers

Every day I see tweets like this that piss me off:

Sep 9th, 2011
Inspired by his family Vertioso founder discusses how to marketplace

Inspired by his family Vertioso founder discusses how to marketplace

Today we’re featuring Vertioso. People often ask me what other ideas Scott and I were discussing before landing on KickoffLabs...

Aug 31st, 2011
Jobseekers and recruiters need to sign up for Mozeet today!

Jobseekers and recruiters need to sign up for Mozeet today!

Today we’re featuring Mozeet__ and Greg Strange. They are building a community recruiting tool for jobseekers. I love companies that...

Aug 29th, 2011
Bluefin Sketchpads wants to put your whiteboard online!

Bluefin Sketchpads wants to put your whiteboard online!

Today we’re featuring Derick Bailey and BlueFin Sketchpads. I personally love the concept and could think of 100 times I would have...

Aug 24th, 2011
Why would you want to use KickoffLabs?

Why would you want to use KickoffLabs?

There are hundreds of reasons to use KickoffLabs, but I think one of the big reasons is that you never...

Aug 16th, 2011
← Newer Posts Older Posts →