The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
The Importance of Getting Feedback from Early Adopters
What follows is a guest post from Ross at BetaPunch. Their goal is to help find beta testers for your...
8 great reasons to use signup landing pages!
When we started KickoffLabs we imagined one primary use case… The coming soon page for a new product or business. ...
Is your startup angel funded?
And I don’t mean have you taken money from some independently wealthy people. Are you married? Are your early employees...
EvenBetterHalf creates even better landing page
I love it when I see inspiring uses of the KickoffLabs embed widget. But this page goes beyond that.
Do you sell to VCs or customers?
As an entrepreneur you have choices. You get to choose how you spend your time. Do you want to spend...
Do you need fancy email templates…
… to become incredibly popular and successful on the internet?
Need focus? Add two users and call me in the morning!
Celebrating Relative Accomplishments with Facebook
Great blog post by Eric Ries on Facebook’s hacker mentality.
Employ a “No customer left behind” email strategy.
How to explain your startup to a dog
I recently saw “Margin Call”. The movie could have been a lot better, but I did take away one important...
The ultimate guide to naming a new business
A lot of customers come to [KickoffLabs](https://kickofflabs.com with just an idea. They don’t even have a name yet. I can...
The single most important marketing tool for your startup
I have been asked on multiple occasions how we have been so successful in marketing KickoffLabs.
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
Ready to put these ideas to work? Start your free KickoffLabs account.