The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
12 No Brainer Ways to Promote Your Contest
Now that you’ve created a contest, it’s time to get the word out. But how? We’re divulging 12 easy but...
How to Strike Gold in Your Audience Survey Data
Are you doing surveys on your site? If not, you’re missing out on data gold. Here’s how to use surveys...
Your Guide to Creating an Epic Call to Action
How do you create a call to action that makes your readers want to click every time? Get a foolproof...
How to Use Microcopy to Boost Conversions
Microcopy is one of the most effective conversion elements on your site. Are you using it correctly?
How to Hack Your Way into Improving Your Current Landing Page
Do you have a lackluster landing page? This post can help. Take a look at how these 7 hacks can...
How to Grow Your Email List with Mini-Contests
Would you like a simple but effective way to grow your email list? In this post, we explore how short-run...
6 Types of Contest Prizes That Make Them Worth Your Customers’ Time
Not sure what type of prize to offer in your contest? We’ve got the answer! Here are 6 types of...
Landing Page Hacks: Copywriting for Non-Writers
You may not be a writer, but you can play one on the Internet. Use these expert tips for newbies...
Is Your Landing Page too Aggressive? How to Kill ‘Em with a Soft Sell
Is your landing page too aggressive? Learn how a soft sell message can earn loyalty and respect. We’ll also look...
How to Attract More Contest Entries By Creating a Dedicated Landing Page
Every contest that you run should have its own landing page that engages and excites your visitors. Here’s everything you...
Do Your Webinars Suck? 12 Ways to Make Them Rock!
Are your webinars a disorganized mess that have attendees racing for the “x” button? Here’s 12 ways to rock the...
To Pop-Up or Not to Pop-Up: What is the Answer?
Pop-ups are evil, right? Not necessarily. In this post, we’ll tackle whether or not you should use a pop-up and...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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