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The KickoffLabs Blog

Insights for smarter marketing

How to explain your startup to a dog

I recently saw “Margin Call”.  The movie could have been a lot better, but I did take away one important reminder that’s applicable to all the startups I see pitching on KickoffLabs pages, at events, etc.

The ultimate guide to naming a new business

A lot of customers come to [Kickofflabs](https://kickofflabs.com with just an idea. They don’t even have a name yet.  I can see them constantly changing the names on their landing pages trying to find something that works.  This post contains advice and resources to help you pick the perfect name for your next product.

The Best Darn Customer Support Tools for Startups

We’re fanatical about customer support. It’s one of our differentiators. So this is not a choice we’ve taken lightly. We’ve evaluated each of these platforms for the full trial period and we’re circling around a winner.  Yes – we really did run customer support through each of these systems and switched just about every month for the last 6 months. Smile

Why startups should never be your target market

imageI have a confession. I love our customers but, in general, I hate startups. You shouldn’t start, join, or try to build a business that targets them.  The startup world feels more like a deafening echo-chamber of self promoting “house flippers” more interested in vanity metrics and celebrity status on lame tech blogs than building a business.