I recently saw “Margin Call”. The movie could have been a lot better, but I did take away one important reminder that’s applicable to all the startups I see pitching on KickoffLabs pages, at events, etc.
A lot of customers come to [Kickofflabs](https://kickofflabs.com with just an idea. They don’t even have a name yet. I can see them constantly changing the names on their landing pages trying to find something that works. This post contains advice and resources to help you pick the perfect name for your next product.
I have been asked on multiple occasions how we have been so successful in marketing KickoffLabs.
Yesterday we published another best practice essay. It’s the ultimate guide to extracting the most profit from the time you spend in with social media. For our customers having a social media strategy is key to getting the word out about their product’s landing page. Here is a snippet…
We’re fanatical about customer support. It’s one of our differentiators. So this is not a choice we’ve taken lightly. We’ve evaluated each of these platforms for the full trial period and we’re circling around a winner. Yes – we really did run customer support through each of these systems and switched just about every month for the last 6 months.
I have a confession. I love our customers but, in general, I hate startups. You shouldn’t start, join, or try to build a business that targets them. The startup world feels more like a deafening echo-chamber of self promoting “house flippers” more interested in vanity metrics and celebrity status on lame tech blogs than building a business.
It’s Groupon for… Oh wait, it’s not. (Sorry, I see a lot of those.) It’s a business that might make money… food delivery. Here it is in their words!
TrendLend brings them all together into one fashion community.
You may recall that last week we were running an big A/B test on our home page. Well, the results are in. They were a little surprising at first, but I think they make sense.