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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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Your Marketing Questions… Answered by the Pros [Pt 2]

Your Marketing Questions… Answered by the Pros [Pt 2]

Our chat series is a chance for us to share the knowledge we’ve acquired running KickoffLabs and watching what works...

Nov 17th, 2014
Your Marketing Questions… Answered by the Pros

Your Marketing Questions… Answered by the Pros

We’ve done landing page reviews, we’ve done set topics… in our latest Live Marketing Chats, we gave you all (our...

Nov 3rd, 2014
Landing Page Teardowns for October 2014, Filled with Conversion Rate Optimization Tips

Landing Page Teardowns for October 2014, Filled with Conversion Rate Optimization Tips

Every so often we give people the opportunity to submit their page for a TOTALLY FREE professional landing page review (these kinds...

Oct 29th, 2014
September 2014 Trends & Our Favorite Landing Pages

September 2014 Trends & Our Favorite Landing Pages

It’s that time again… to share how our customers campaigns have been performing and our roundup of the best landing...

Oct 15th, 2014
October 2014 Landing Page Reviews

October 2014 Landing Page Reviews

For a long time, we’ve been doing free 1-to-1 consultations with new paying customers to help them get more conversions....

Oct 3rd, 2014
5 Landing Page Secrets to More Webinar Registrations

5 Landing Page Secrets to More Webinar Registrations

Sep 29th, 2014
August 2014 Landing Page Analytics & Our Favorite Pages

August 2014 Landing Page Analytics & Our Favorite Pages

People love getting a real glimpse into how our customers campaigns are performing, and we’re more than glad to share...

Sep 25th, 2014
The Keys To Killer Online Contests

The Keys To Killer Online Contests

Our chat series is a chance for us to share knowledge we’ve acquired running our product and watching what works...

Sep 19th, 2014
3 New KickoffLabs Viral Contest Themes

3 New KickoffLabs Viral Contest Themes

We’re extremely excited to be presenting to you not 1, not 2, but 3 brand new viral contest themes, each...

Sep 17th, 2014
5 Important New Online Marketing Trends

5 Important New Online Marketing Trends

Any marketer worth their salt will agree that digital trends quickly change in the online world. If you’re not reading...

Aug 28th, 2014
Launch like a PRO: 8 Hacks for Building Your Audience

Launch like a PRO: 8 Hacks for Building Your Audience

Aug 26th, 2014
It’s 2014 – Are you listening to the best marketing and business podcasts?

It’s 2014 – Are you listening to the best marketing and business podcasts?

I grew up with a parent who was a talk radio addict in the car. We rarely listened to music....

Aug 15th, 2014
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