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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

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Advanced fraud protection now automatically excludes bad emails

Advanced fraud protection now automatically excludes bad emails

The response to our contest fraud prevention has been great. But we didn’t want to stop at IP banning and...

Jun 2nd, 2015
Introducing leaderboard pages and contest scoring for KickoffLabs campaigns

Introducing leaderboard pages and contest scoring for KickoffLabs campaigns

A lot of you have been using KickoffLabs campaigns to run amazing referral contests. In these contests you are picking...

Jun 2nd, 2015
Introducing KickoffLabs Advanced Fraud Protection for Viral Marketing Contests and Campaigns

Introducing KickoffLabs Advanced Fraud Protection for Viral Marketing Contests and Campaigns

Running a viral contest on KickoffLabs to generate new leads and build a buzz for your business is easy. Pick one of...

May 6th, 2015
Introducing KickoffLabs Smart A/B Testing for Landing Pages

Introducing KickoffLabs Smart A/B Testing for Landing Pages

We just shipped KickoffLabs Smart A/B Testing! This is going to double the number of conversions captured for customers running...

Apr 27th, 2015
How to Secure 300,000 Facebook Fans, 50,000 Email Subscribers, and Crowdfunding

How to Secure 300,000 Facebook Fans, 50,000 Email Subscribers, and Crowdfunding

Apr 2nd, 2015
How ComfortableBoxers.com Used KickoffLabs to Gather 35,000 Emails in 2 Weeks

How ComfortableBoxers.com Used KickoffLabs to Gather 35,000 Emails in 2 Weeks

Mar 16th, 2015
How Acompli Launched with KickoffLabs and Went On to a $200M Acquisition

How Acompli Launched with KickoffLabs and Went On to a $200M Acquisition

Mar 2nd, 2015
Introducing KickoffLabs Viral Incentive Emails

Introducing KickoffLabs Viral Incentive Emails

You won’t find this anywhere else! Viral sharing has always been included by default with KickoffLabs. This referral generation accelerates...

Feb 26th, 2015
Improve Conversion Rates with Thank You Landing Pages & Custom Signup Redirection

Improve Conversion Rates with Thank You Landing Pages & Custom Signup Redirection

Feb 19th, 2015
10 Online Marketing Lessons From 2014 That Will Drive Sales in 2015 and Beyond

10 Online Marketing Lessons From 2014 That Will Drive Sales in 2015 and Beyond

In 2014 we, at KickoffLabs, witnessed 2.5 million conversion on our hosted landing pages and improved our own lead generation...

Feb 16th, 2015
How We Use Marketing Automation at KickoffLabs

How We Use Marketing Automation at KickoffLabs

Jan 21st, 2015
Introducing Landing Page A/B Testing at KickoffLabs

Introducing Landing Page A/B Testing at KickoffLabs

Jan 15th, 2015
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