The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Thank You Pages: The Secret to Growing Your Audience
It’s the little things that make your brand the best choice. Here’s one little thing you can start doing today...
3 Steps to Re-Engage Your Existing Audience
Looking for a way to re-engage your drifting audience? What if I told you there were three ways? Re-capture their...
Why Contests Work (and How to Run One)
Ever wondered why some contests are successful and other fizzle? We’ve got the solution, and it’s simpler than you think....
The Most Successful Calls to Action of All Time
Ever wondered what makes visitors click? I mean, really click? Check out this post on the most successful calls to...
Turn your Instapage landing pages into smarter, more viral campaigns that get you more leads!
We love our landing page templates at KickoffLabs. They convert really well for our customers, but we know that we’ll...
First Steps to Building Your Brand’s Audience Organically
Are you looking for a way to grow your audience organically without spending a dime on ads? You’ve come to...
Add a Viral Boost to your LeadPages with KickoffLabs AnyForm
There are lots of ways to build landing pages. We like how we do it, but we won’t judge (well…...
You Have an Email List. Now What?
Once you have an email list, what should you do with the wonderful subscribers who’ve trusted you with their email...
Get 35% more conversions on Unbounce landing pages TODAY with KickoffLabs Anyform for Unbounce
I have two secrets to share with you.
Finding Your True Audience with a Contest
Not sure who you should target with your offerings? Create a contest to discover your most fanatical audience.
4 Unusual Ways to Use Your Landing Pages
Think landing pages are just a way to tell folks about your upcoming product? Think again. Landing pages can grow...
Get Slack Notifications for New Leads on KickoffLabs Campaigns
We upgraded our support for new lead notifications to include Slack. If you didn’t know Slack is messaging app for...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
Try KickoffLabs for free
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