Oct-Nov 2014 Trends and Our Favorite Landing Pages

By Josh Ledgard

We’ve kept ourselves extremely busy improving things behind the scenes here at KickoffLabs. So it’s good seeing many of our customer doing the same for their businesses.

Today we’re going through our combined customer analytics and favorite pages for Oct – Nov 2014.

Leads Generated for customers


Steady growth in # of quality leads KickoffLabs generated for our customers during these months.

Conversion Rate


The overall conversion rate of all our customers. Keep in mind that some campaigns perform much better than others. We’ve seen some (let’s be honest) crappy campaigns that really need optimizing, while others getting really nice conversion rates well above 50%.

Learn more about what makes for a good conversion rate by clicking here.

Viral Boost


This is the percentage of people that share their KickoffLabs generated unique referral link and get others to sign up.

Asking for the share after signup is really going to help drive the virality of your landing pages.

Age Groups

25-34 & 35-44 yr olds consistently lead the pack. But don’t ignore the growing 55-64 & 65+ segments!



In the past months females were dominating signups (previously almost 70%). During this cycle, males seem to almost even out the playing field.

Our Favorite Pages of October & November

Here’s a look at the most impressive landing pages that were launched on KickoffLabs…

Favorite Background Image Landing Pages

MyiArts are using our Suave Theme to highlight their upcoming launch.


Why we like it?

WageCan are using our BackgroundSlide Theme to announce their new Bitcoin wallet.


Why we like it?

Farmsy is using our So Neat Theme to garner interest for their launch in London.


Why we like it?

Rocket Spork are looking to revolutionize the way we eat and getting signups in the process using our Small Box Theme.


Why we like it?

TheSwatchBox is using our So Neat Theme to gather emails for their upcoming launch.


Why we like it?

Favorite Mobile Gaming Landing Pages

The Original Mahjong is finally coming to iPad, and using the Your App Here Theme are getting a ton of signups along the way.


Why we like it?

Favorite Marketing Landing Pages

We had to give this up to our friends at Drip. This page isn’t part of their main site, yet using our Art Of Sales Theme, created a landing page that reflects and matches the Drip brand.


Why we like it?

Madesmith created a beautiful lead generation landing page using our Big Show Video Theme


Why we like it?

Favorite Use of Landing Pages

PicNet are executing the extremely smart strategy of running multiple landing pages, each with a single purpose. All these pages start off with our Lead Form Background Image Theme.




Why we like it?

Favorite Themed Page

1Dev.ca went into edit mode and customized the HTML from our Coming Soon Countdown Theme to create a beautiful contest page for chez Serge et Suzanne


Why we like it?

Favorite Custom Landing Pages

The team over at Funnel Mail are in the process of gathering emails for their upcoming iOS app.


Why we like it?

Brunchout built another great looking custom page while they’re revving for launch.


Why we like it?

Basilic.io put together another beautiful page utilizing the KickoffLabs API


Why we like it?

Favorite Call-To-Action Landing Pages

ULC Apparel Group launched a contest page using our Flat Box Dark Theme.


Why we like it?

Here’s another page by NorthWood Project, using our Three Step Theme, that emphasizes the call-to-action with a visual cue.


Why we like it?

Favorite Referral Landing Page

Where previously you had to build with our API to get this information on your landing pages, our co-founder Josh custom built this theme for FitMeal. It’s our version of the highly sought after Harry’s Launch Page, with built in referrals and rewards!


Why we like it?

Be prepared to see more of these themes ready to use in your campaigns in the near future!

What do you think?

Were these landing pages any good? Did you create a KickoffLabs landing page that deserves to be featured? Send an email or a tweet and let us know!

If you haven’t yet created the perfect landing page, you really should give KickoffLabs a try. We make it easy to build an unlimited number of landing pages for your launch and marketing campaigns. Sign up for your FREE ACCOUNT and take your test drive today!

If this article was cool, we’d really appreciate if you share this article with your social network. All you have to do is click this link to tweet:


Thanks for reading!

Izzy Palmerin, Growth & Conversion Rate Optimization at KickoffLabs

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