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The KickoffLabs Blog

This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.

Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.

Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on. Ready to put these ideas to work?

Start your free KickoffLabs account →
4 Unusual Ways to Use Your Landing Pages

4 Unusual Ways to Use Your Landing Pages

Think landing pages are just a way to tell folks about your upcoming product? Think again. Landing pages can grow...

Jul 7th, 2015
Get Slack Notifications for New Leads on KickoffLabs Campaigns

Get Slack Notifications for New Leads on KickoffLabs Campaigns

We upgraded our support for new lead notifications to include Slack. If you didn’t know Slack is messaging app for...

Jul 2nd, 2015
Is Designing Bells & Whistles Costing You Conversions?

Is Designing Bells & Whistles Costing You Conversions?

Did you know that your website could be killing your conversion rate? Find out how it happens and how to...

Jul 2nd, 2015
How to Use Transactional Emails to Grow Your Customer Base

How to Use Transactional Emails to Grow Your Customer Base

Did you know that transactional emails can help you boost sales, grow your customer base, and earn referrals? Check out...

Jun 23rd, 2015
How to Keep Your Audience Engaged Post Launch

How to Keep Your Audience Engaged Post Launch

Here's a bookmarkable resource for maintaining and increasing interest in your brand long after your initial launch.

Jun 17th, 2015
Lessons Learned in Successful Crowdfunding

Lessons Learned in Successful Crowdfunding

Jun 17th, 2015
Fix Your Blog’s Conversion Rate Starting With Low Hanging Fruit

Fix Your Blog’s Conversion Rate Starting With Low Hanging Fruit

Jun 12th, 2015
Pick me a winner! More referrals mean more chances to win in a social contest.

Pick me a winner! More referrals mean more chances to win in a social contest.

A lot of you are running amazing contests with KickoffLabs. These contests aim to reward people with more entries for...

Jun 5th, 2015
Advanced fraud protection now automatically excludes bad emails

Advanced fraud protection now automatically excludes bad emails

The response to our contest fraud prevention has been great. But we didn’t want to stop at IP banning and...

Jun 2nd, 2015
Introducing leaderboard pages and contest scoring for KickoffLabs campaigns

Introducing leaderboard pages and contest scoring for KickoffLabs campaigns

A lot of you have been using KickoffLabs campaigns to run amazing referral contests. In these contests you are picking...

Jun 2nd, 2015
Introducing KickoffLabs Advanced Fraud Protection for Viral Marketing Contests and Campaigns

Introducing KickoffLabs Advanced Fraud Protection for Viral Marketing Contests and Campaigns

Running a viral contest on KickoffLabs to generate new leads and build a buzz for your business is easy. Pick one of...

May 6th, 2015
Introducing KickoffLabs Smart A/B Testing for Landing Pages

Introducing KickoffLabs Smart A/B Testing for Landing Pages

We just shipped KickoffLabs Smart A/B Testing! This is going to double the number of conversions captured for customers running...

Apr 27th, 2015
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