The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
The Only Launch Checklist You’ll Ever Need
Don’t launch without this! We’ve created a handy checklist for launching your product, service, or brand successfully.
The Definitive Guide to Getting More Email Opens
Have a mailing list but don’t know why subscribers never open your emails? We’ve got the answer to your problem....
Boost Your Traffic with this Supersized List of Hacks
Would you like to increase traffic to your website? Of course you would! Check out this enormous list of traffic...
8 Easy Email Strategies to Sell Like A Boss
Here are 8 easy yet highly profitable strategies for selling through email marketing. Learn how to sell even in transactional...
How to Get Customer Testimonials (and What to Do With Them)
Would you like to get more customer testimonials for your website? Here’s the secret to getting more reviews and placing...
You Should Be On Periscope: Here’s Why
Should your brand use Periscope to market and reach your audience? Heck yeah! Let’s go over the brand growth benefits...
30 Tools for Managing a Remote Team
Here’s a round-up of the best remote management tools ever created. Pick and choose from the following tools to manage...
A Newbie’s Guide: How to Create a Marketing Strategy from Scratch
Do you struggle with creating an effective marketing strategy? This guide’s for you! Here’s an actionable guide for creating an...
The 9 Visual Elements You Must Include on Your Next Landing Page
Do you know which visual elements should feature prominently on your landing page? Check out this list of 9 must-have...
How to Run a Referral Contest that Grows Your Brand
Would you like to run a referral contest that builds your brand, increases sales, and strengthens your online community? Check...
The Best Newbie Guide to Segmenting Your Newsletter
Do you want to segment your list but just don’t know how? Check out this beginner’s guide to email segmentation...
Selecting Incentives for Marketing Campaigns
Need help figuring out how to entice users to sign up, subscribe, download, or otherwise engage? Here’s our guide for...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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