The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Are You Making One of These Content Marketing Mistakes?
Content marketing is a crucial element to your success, but what if you’re making a fatal error and don’t even...
How to Get More Sponsors
Would you like to get more sponsors for your small business? Here’s what you need to know to find the...
What You Need to Know Before Creating Your Next Product
Are you on the brink of creating your next product, but not sure if you’re heading in the right direction?...
How to Get Started with Influencer Marketing
Interested in getting started with influencer marketing? Don’t miss this easy guide that will help you harness this powerful marketing...
7 Unusual Ways to Use Twitter to Grow Your Traffic
Looking for advanced ways to build your traffic through Twitter? Here’s a list of 7 unusual strategies you probably haven’t...
How to Create an Email Course that Rocks
Looking for advice on how to create a winning email course? Here’s your beginner-friendly guide:
Kickass Crowdfunding WITHOUT Kickstarter
A Beginner’s Guide to Winning with Facebook Ads
Thinking of braving the world of Facebook ads, but not sure where to started? Let’s discuss what you need to...
Have You Hired the Right Team For Your Startup?
Looking for the perfect team for your startup? This guide should help. Here are a few considerations to keep in...
How to Effectively Rebrand Your Business Without Losing Customers
Are you gearing up for a rebrand? Here are our top strategies for successfully rebranding without losing your most loyal...
Are You Making These Social Media Marketing Mistakes?
In social media marketing, there’s a lot of trial and error. You’re bound to make mistakes but at least you...
How to Collect 30,000 Leads by Faking It Before You Make It
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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