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The KickoffLabs Blog

Insights for smarter contest marketing

The Best Newbie Guide to Segmenting Your Newsletter

The Best Newbie Guide to Segmenting Your Newsletter

Do you want to segment your list but just don’t know how? Check out this beginner’s guide to email segmentation...

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Selecting Incentives for Marketing Campaigns

Selecting Incentives for Marketing Campaigns

Need help figuring out how to entice users to sign up, subscribe, download, or otherwise engage? Here’s our guide for...

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12 No Brainer Ways to Promote Your Contest

12 No Brainer Ways to Promote Your Contest

Now that you’ve created a contest, it’s time to get the word out. But how? We’re divulging 12 easy but...

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How to Strike Gold in Your Audience Survey Data

How to Strike Gold in Your Audience Survey Data

Are you doing surveys on your site? If not, you’re missing out on data gold. Here’s how to use surveys...

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Your Guide to Creating an Epic Call to Action

Your Guide to Creating an Epic Call to Action

How do you create a call to action that makes your readers want to click every time? Get a foolproof...

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How to Use Microcopy to Boost Conversions

How to Use Microcopy to Boost Conversions

Microcopy is one of the most effective conversion elements on your site. Are you using it correctly?

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How to Hack Your Way into Improving Your Current Landing Page

How to Hack Your Way into Improving Your Current Landing Page

Do you have a lackluster landing page? This post can help. Take a look at how these 7 hacks can...

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How to Grow Your Email List with Mini-Contests

How to Grow Your Email List with Mini-Contests

Would you like a simple but effective way to grow your email list? In this post, we explore how short-run...

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6 Types of Contest Prizes That Make Them Worth Your Customers’ Time

6 Types of Contest Prizes That Make Them Worth Your Customers’ Time

Not sure what type of prize to offer in your contest? We’ve got the answer! Here are 6 types of...

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Landing Page Hacks: Copywriting for Non-Writers

Landing Page Hacks: Copywriting for Non-Writers

You may not be a writer, but you can play one on the Internet. Use these expert tips for newbies...

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Is Your Landing Page too Aggressive? How to Kill ‘Em with a Soft Sell

Is Your Landing Page too Aggressive? How to Kill ‘Em with a Soft Sell

Is your landing page too aggressive? Learn how a soft sell message can earn loyalty and respect. We’ll also look...

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How to Attract More Contest Entries By Creating a Dedicated Landing Page

How to Attract More Contest Entries By Creating a Dedicated Landing Page

Every contest that you run should have its own landing page that engages and excites your visitors. Here’s everything you...

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