The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
Now That Your Contest Is Over, Do This
You Should Be on YouTube: Here’s Why
YouTube is calling your name. As a business, you need to harness the marketing power of YouTube. This post details...
How to Motivate People to Share Your Contest Online
Looking for a way to spread the message about your contest? Look no further than your contestants. Here’s a list...
What is a Landing Page & How Do You Optimize it For Conversions?
Not sure what a landing page is & why you need one? In this beginner-friendly guide, we’re explaining why landing...
Everything You Ever Wanted to Know About Sponsored Posts
Looking for an effective way to build brand awareness and push your products? Take a serious look at sponsored posts....
Use These Automated Tools to Convert Visitors to Customers
Looking for automated tools to convert your leads to customers? In this post, we’re sharing our favorite tools & strategies...
A Quick and Easy Guide to Launching a Profitable Course
Looking for advice on how to launch a course for profit? Here’s our beginner friendly ui
How to Create Your Own Community on Social Media
Would you like to build a community for your brand? Before you sign up for Facebook, here’s a great (free)...
How to Run a Contest that Grows Your Email List
Looking for a new (easy) way to grow your email list? Run a contest! In this post, we’re sharing why...
How to Craft a More Compelling Exit Intent Pop-Up
Are you hoping to maximize last chance conversions? In this post, we’re sharing our favorite strategies for converting visitors who...
7 Must-Have Features for Your eCommerce Site
What elements go into a successful eCommerce site? In this post, we’re sharing the essential components every eCommerce site needs...
Here’s What You Need to Know About Website Push Notifications
Want to drive traffic back to your site? Looking for a new way to communicate with your audience? Here’s what...
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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