The KickoffLabs blog
Tactics for growing your audience with giveaways, sweepstakes, waitlists, and referral programs, from the team behind 100M+ leads.
Recent posts
How to Collect 30,000 Leads by Faking It Before You Make It
The Only Content Marketing Strategy You Need
Need help with your content marketing strategy, and not sure where to start? Here’s your beginner-friendly guide of what to...
Easy SEO Tips To Start Implementing Today
How do you get found through an Internet search? In this post, we’re sharing our top SEO tips that you...
Your Beginner’s Guide to Crowdfunding
Are you interested in crowdfunding, but not sure where to begin? Here’s your beginner friendly guide to crowdfunding:
How to Create a Welcome Email that Rocks
Creating a welcome email requires takes a lot of planning. Here are our top tips to making a good first...
How to Become a Social Media Storyteller
Not sure how to effectively tell your brand story through social media? Here are our top tips.
Are You Making These 6 Social Media Marketing Mistakes?
Social media is a great tool to market your business as long as you avoid these common marketing mistakes.
8 Ways to Motivate Your Team
Looking for top tips to motivate your team at work? We’ve got just the thing. Here are 8 ways to...
Email Remarketing: What It Is and How It Will Boost Your Sales
You have heard of email marketing but what about email remarketing? In this post, we’ll tell how this one tool...
How to Use Social Media to Market Your Next Event
Are you asking yourself how to market your next event? Your first and last stop should be social media. Find...
Hear How Glowforge Ranthe Biggest 30-day Crowdfunding Campaign in History
Are You Forgetting About Mobile? SMS Marketing For the Win
Have you ever considered marketing on mobile?
What does the KickoffLabs blog cover?
This is where we share everything we know about growing your audience with giveaways, sweepstakes, waitlists, and referral programs. We have been helping brands launch and scale viral campaigns since 2011, and we write about what actually works — not theory, not fluff, just tactics you can use today.
Whether you are a founder building pre-launch buzz, a marketer looking for higher conversion rates, or an e-commerce brand trying to turn one-time buyers into a referral engine, you will find something here. We cover launch strategies, landing page optimization, contest mechanics, email list growth, and the psychology behind why people share. We also break down real campaign examples so you can see exactly how others have pulled it off.
Expect honest takes on what drives results and what wastes your time. We have seen thousands of campaigns run through KickoffLabs, and we distill those lessons into posts you can actually act on.
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